Participation fee pegged at Rs 1.5 crore; reserve prices range from Rs 4.87 crore to Rs 11.22 crore across five channel categories

e4m Staff Jul 10, 2026 8:12 AM

Srinivasan Swamy, Executive Group Chairman of RK Swamy, talks to e4m on global consolidation, measurement challenges, growing role of tech and a host of other developments in the ad industry

Imran Fazal Apr 13, 2026 9:20 AM

The AAAI Chief's remarks come amid growing scrutiny of PSUs, which industry insiders say continue to increasingly drive the adoption of reverse auctions during agency pitches

Imran Fazal Apr 11, 2026 8:37 AM

A total of 26 slots were sold across two days

Aditi Gupta Feb 18, 2026 9:07 AM

The slots allotted through this process will be valid for a one-year period, from April 1, 2026 to March 31, 2027

e4m Staff Feb 10, 2026 6:42 PM

The notice outlines the procedure for participation in the e-auction scheduled to be held on February 16

e4m Staff Jan 15, 2026 1:04 PM

According to sources, India News bagged the slot at the reserve price

Aditi Gupta Aug 22, 2025 6:02 PM

Scrutiny mail on a weekend, rejection at midnight—small broadcasters question the process of Free Dish auctions

Tasmayee Laha Roy Feb 20, 2025 8:54 AM

The e-auction will be conducted as per e-auction methodology for allotment of DD Free Dish slots to private TV channels, notified by the pubcaster on Jan 27, 2023

e4m Staff Aug 29, 2024 3:14 PM

Only the satellite channels licensed by the Ministry of I&B would be allowed to participate in the e-auction

e4m Staff Jul 17, 2024 12:21 PM

The allotment of the vacant slots is for the period June 4, 2024 to March 31, 2025, for MPEG 4; for MPEG-2 the period is June 1, 2024, to March 31, 2025 

e4m Staff May 28, 2024 10:52 AM

Last year, the pubcaster earned a total of Rs 1,073 crore from the 65 slots on the DD FreeDish

Sonam Saini Feb 24, 2024 9:19 AM

The online e-auction process to be tentatively held on September 12, 2023

exchange4media Staff Sep 7, 2023 4:26 PM

The average price per slot stands at Rs 16.5 crore

Sonam Saini Mar 21, 2023 8:49 AM

On the last day on Monday, seven slots were auctioned. The highest bid came from Bflix

exchange4media Staff Mar 20, 2023 6:43 PM

According to sources, the pubcaster has mopped up approximately Rs 409 crore in these two rounds; bidding for remaining rounds to continue on March 20

Sonam Saini Mar 20, 2023 8:01 AM

Zee Chitramandir, Zee Punjabi, Fakt Marathi, Shemaroo MarathiBana,  Manoranjan Movies, Sanskar TV and Sun Marathi picked up the slots

exchange4media Staff Mar 18, 2023 7:50 AM

The six slots under Bucket C category have been secured by News18, Republic Bharat, TV9, Zee News, NDTV and ABP News

exchange4media Staff Mar 17, 2023 12:23 PM

The first two slots under Bucket C, for news & current affairs (Hindi) channels, has been picked up for Rs 19.85 crore and Rs 16.55 crore say sources

Sonam Saini Mar 16, 2023 4:46 PM

At Rs 24 crore, Zee Anmol Cinema buys the most expensive movie genre slot ever

Sonam Saini Mar 16, 2023 8:32 AM

Three slots in Bucket B also sold on Day 3

Sonam Saini Mar 15, 2023 7:57 PM

The industry bodies believe that the auction procedure is skewed against all news and current affairs channels

Sonam Saini Mar 14, 2023 10:30 PM

Originally scheduled for March 13, the online auction is for vacant MPEG-2 slots of the DD Free Dish from April 1, 2023, to March 31, 2024

exchange4media Staff Mar 14, 2023 8:05 AM

This has come into effect from 27th January

exchange4media Staff Jan 31, 2023 11:23 AM

Industry sources say Disney Star, ZEEL, Culver Max Entertainment and Viacom18 plan to bid for the DD FreeDish slots for their Hindi GECs like Star Utsav, Zee Anmol, Sony Pal and Colors Rishtey

Sonam Saini Jan 30, 2023 8:53 AM