digital-ooh
South Conclave Panel 2?blur=25

At the exchange4media Conclave - South, industry experts deliberate on the topic- 'How to Market to a Diverse & Connected Consumer'

exchange4media Staff Nov 23, 2019 9:10 AM

Amazon Prime Jack Ryan?blur=25

At a time when corporations are being conservative with ad spends, experts tell us how OTT players are leveraging the outdoor advertising space to outdo their competition

Anjali Thakur Nov 8, 2019 8:32 AM

DOOH?blur=25

Industry experts believe cities in Kerala have not fully adapted to Digital OOH since there is still a strong preference for traditional OOH advertising

Neethu Mohan Oct 22, 2019 8:40 AM

Haresh Nayak Posterscope?blur=25

Nayak, Group MD of Posterscope, South Asia, India, talks about the different kinds of avenues brands tap into while leveraging OOH during the festive season

Anjali Thakur Oct 21, 2019 8:46 AM

Xaxis Mediacom Malaysia?blur=25

The campaign, which ran for less than two months, reached more than 5.4 million people and was responsible for driving more than 1,300 store visits across seven Domino’s Pizza outlets

exchange4media Staff Aug 27, 2019 1:22 PM

Kinetic India?blur=25

To create awareness on industry trends, Kinetic India hosted a workshop on Programmatic Advertising Digital OOH on 12th July 2019 at the GroupM Mumbai office

exchange4media Staff Jul 16, 2019 5:19 PM

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In conversation with exchange4media, Sunil Vasudeva, Director, Pioneer Publicity, shares his thought on the current status of the OOH Industry, accountability and the company's growth plans

Aarti Pahwa Feb 27, 2018 8:54 AM

Our focus will be on continued investment to make the OOH  medium accountable: Annie Rickard?blur=25

Annie Rickard, Global CEO of Posterscope, was in India this week. We caught up with her to talk about her vision for Posterscope, the performance of the India team and the changing nature of the OOH advertising landscape

Abhinn Shreshtha Nov 27, 2015 8:26 AM

To measure success in OOH, you require relevant, accurate and standardised metrics: Sunil Kumar Sharma?blur=25

The outdoor industry is quite de-centralised in India. We need to look closely at how we measure success to ensure that it is providing significant ROI for our campaigns, says Sunil Kumar Sharma, Head for Marketing (Consumer) at Goodyear India

Abhinn Shreshtha Jan 30, 2015 8:15 AM

HUL uses Mumbai Metro for Brown & Polson re-launch?blur=25

HUL re-launched the Brown & Polson custard powder brand with a digital OOH campaign focusing on the Mumbai Metro

exchange4media Staff Jan 13, 2015 8:12 AM

All advtg will be digital & all digital advtg will be programmatic: Brian Lesser?blur=25

Programmatic buying may be relatively small in India right now but it could be one of those markets which does not go through an adolescence period and directly transitions into the maturity phase, says Brian Lesser, Global CEO, Xaxis

Abhinn Shreshtha Jul 23, 2014 8:00 AM

The OOH industry does not need entry barriers: Rajneesh Bahl, Percept OOH?blur=25

The CEO of Percept OOH believes that what the OOH industry requires more than anything is fresh ideas, which can only come by getting in talent from non-OOH industries

Abhinna Shreshtha Mar 20, 2014 9:40 AM

Outdoor advertising should integrate, and not intrude: Farrokh Madon?blur=25

Madon, CEO, Y&R Singapore, is among the keynote speakers at exchange4media's OOH Conference & Awards 2014. He shares his views on the future of OOH & the need for innovation & change

Abhinna Shreshtha Mar 11, 2014 9:19 AM

Captive audience advertising is akin to outdoor TV: Rajan Mehta?blur=25

The Co-founder & CEO of LiveMedia believes that captive audience networks, that is, digital signages at locations like malls, coffee shops, theatres, etc., hold a unique potential

Abhinna Shreshtha Feb 28, 2014 8:47 AM

20% hike in licence fees by BMC is illogical: Rajiv Saxena?blur=25

The MD of Blue Ocean Media voices his concerns over the increase in licensing rates, the need for better legislation and out-of-the-box thinking in the OOH sector

Abhinna Shreshtha Feb 25, 2014 8:22 AM

Guest Article: Digital OOH: Faking it?blur=25

What is perceived as digital OOH in India is actually just electronic media, says Mandeep Malhotra, President, DDB MudraMax

Mandeep Malhotra Apr 26, 2012 9:24 AM