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Digital OOH firm Ocean Outdoor introduces touchless advertising screens

Ocean will be deploying mid-air haptics technology to DOOH, replacing touchscreen activity with displays and interfaces which are triggered by natural hand interactions

e4m by exchange4media Staff
Updated: May 19, 2020 2:38 PM
Ocean

Digital out of home (DOOH) media owner Ocean Outdoor has announced plans to introduce touchless advertising screens which will transform audience and brand experiences post COVID-19.

Ocean will be deploying mid-air haptics technology to DOOH, replacing touchscreen activity with displays and interfaces which are triggered by natural hand interactions.

The virtual technology, which doesn’t require any wearables, will be integrated into Ocean screens in key experiential spaces and deployed on a campaign-by-campaign basis, allowing audiences to trigger or control screen content using hand gestures instead of touch surfaces.

Director of Ocean Labs Catherine Morgan said: “The introduction of touchless screen technology across our portfolio is timely. People are understandably cautious about using any kind of touchscreen technology in public places. Haptics is an ideal solution. It is hygienic, safe and will add a whole new dimension to Ocean’s experiential offer and immersive brand experiences.

“Post the coronavirus lockdown, consumers will be craving positive connections, so brands who create the all-important wow factor will get greater cut through to emotionally resonate with audiences during this highly charged time, providing the potential to exponentially grow market share.”

Steve Cliffe, CEO of Ultraleap, said: “We’re proud to power immersive, engaging and safe brand experiences with Ocean Outdoor and their clients. As we all navigate the post COVID-19 world, Ocean is prepared and ready to combine our technology and great brand content to give consumers that spark of joy, as well as reassurance.”

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