digital-ad-spend
The rise of MSME spending is decentralising India’s digital ad ecosystem, say industry leaders; digital now central to customer acquisition, brand building and market expansion
Sunidhi Vijay Mar 9, 2026 8:42 AM
As 65 to 70 per cent of digital ad spends consolidate around big tech and retail ecosystems, the open web is being forced into a decisive performance reset, opine industry leaders
Anuja Jain Feb 27, 2026 9:27 AM
As per the dentsu-e4m Digital Advertising Report, digital ad spends in education sector rose from Rs 819 crore in 2024 to Rs 1,228 crore in 2025, a nearly 50% year-on-year growth
Sunidhi Vijay Feb 23, 2026 9:16 AM
According to the dentsu-e4m Digital Advertising Report 2026, consumer durables have raised their digital ad share from 32% in 2024 to 49% in 2025
Shalinee Mishra Feb 13, 2026 9:24 AM
As per dentsu–e4m Digital Advertising Report 2026, e-retail accounted for 25% of digital media spends; scale of growth signals structural shifts in how brands plan, activate measure digital media
Pooja Yadav Feb 11, 2026 8:54 AM
The spends rose from Rs 16,606 crore in 2024 to Rs 23,243 crore in 2025
At the dentsu-e4m Digital Advertising Report 2026 unveiling, Arjun Kolady explains why marketers need to stop chasing eyeballs and start capturing ears
e4m Staff Feb 3, 2026 11:38 AM
At the dentsu - e4m Digital Advertising Report 2026 launch, brand and platform leaders unpacked how purpose, trust, and human connection are reshaping storytelling beyond campaigns
e4m Staff Feb 3, 2026 11:28 AM
dentsu-e4m Digital Advertising Report 2026 shows that India’s digital industry grew 19% in 2024 to close 2025 at ₹71,621 crore, underlining digital’s dominance over traditional advertising channels
Shalinee Mishra Feb 3, 2026 9:24 AM
As per dentsu-e4m report, FMCG continues to take the lead in share of India’s digital ad spends at 32%; was largest contributor in 2024 too at 34%
Sunidhi Vijay Feb 3, 2026 9:21 AM
As per the dentsu-e4m Digital Advertising Report 2026, AI is expected to predict user context, mood and micro-intent in real time
Programmatic’s share in digital ad spends expected to rise to 43% by the next year, according to dentsu-e4m Digital Advertising Report
The dentsu-e4m Digital Advertising Report 2026 projects online video to grow 22.3%, capturing a 29% share and emerging as India’s most engaging format for mobile-first audiences
In 2025, e-commerce saw the strongest growth in advertising, expanding 40.8% over the previous year
The dentsu-e4m Digital Advertising Report 2026 states that the ad industry in India is set to reach a market size of Rs 1,40,001 crore by 2027
Industry experts say Indian advertisers are increasingly favouring hybrid programmatic setups, balancing in-house strategy and data control with agency-led execution
Shantanu David Jan 28, 2026 8:49 AM
For a decade, ad tech equated more impressions and clicks with more value—until 2025 proved that scale could lie
Anuja Jain Dec 29, 2025 9:01 AM
With the entry of JioStar, Indian media is poised even more to leverage TV's mass reach and digital's precision, crafting dynamic ad strategies for brands
Shantanu David Nov 18, 2024 9:11 AM
AI is revolutionizing the way businesses spend advertising dollars; it may not necessarily be a reduction in total spending but smarter than ever before, say experts
Shantanu David Jun 26, 2024 9:22 AM
These sites generate a whopping 21 percent of ad impressions and take away 15 percent ($13 billion) of digital ad spend of the Open Web Programmatic, which is a $88 billion global market
Kanchan Srivastava Sep 29, 2023 8:42 AM
The digital landscape evolved rapidly in 2022 as the pandemic drove communities and businesses online. exchange4media tracks down top key trends in the digital landscape this year
Kanchan Srivastava Dec 5, 2022 8:44 AM
Pithawalla, Sr Vice President and Head of Brand and Strategic Insights, Godrej & Boyce, talks about the company's association with the country's growth, its marketing strategies & the road ahead
Kanchan Srivastava Nov 18, 2022 9:03 AM
Industry experts say that the next couple of years will be marked by convergence in business operation, marketing & business delivery with digital at its center
Shantanu David Apr 5, 2022 8:28 AM
Panel comprising B Thiagarajan, Arnab Banerjee & Mahalakshmi Narayanaswamy and Vikram Sakhuja addressed the correlation between stock market & brand building, at the launch of the PMAR 2022
exchange4media Staff Feb 17, 2022 12:48 PM
According to the CII BCG Big Picture 2021 report, digital’s share of spend has grown from 20% in 2019 to 29.4% in 2021 and is expected to reach about 33% by the end of 2022
exchange4media Staff Jan 4, 2022 8:57 AM
Experts believe that print, radio, and outdoor are also expected to recover some lost ground due to aggressive spending by advertisers across categories
Javed Farooqui Dec 22, 2021 8:58 AM
According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year
Misbaah Mansuri Jan 25, 2021 8:47 AM
Vibhu Agarwal, CEO and Founder of the ULLU App, lets us in on the platform's 2.0 launch, growth during the lockdown, expansion plans and the reason behind its zany name
Sonam Saini Oct 26, 2020 9:25 AM
The ad spends of e-commerce players, both marketplaces and D2C brands, were the first ones to bounce back
Tasmayee Laha Roy Jul 23, 2020 8:25 AM
Creatives were changed and briefs to agencies altered. Digital medium clearly saw a change in the pattern of advertising during the four phases of lockdown
exchange4media Staff Jun 16, 2020 8:47 AM
According to industry experts, digital advertising is expected to be a clear winner with MSMEs trusting the medium more than ever to reach out to their target audience
exchange4media Staff May 14, 2020 8:53 AM
At the 9th edition of the News Next Conference, Pankaj Pachauri, Founder & Editor-in-Chief of Gonews, spoke about 'Social Media and India's Digital Economy'
exchange4media Staff Feb 22, 2020 3:27 PM
A weekly fun feature by The Digital Fellow on special days of the month
exchange4media Staff Feb 1, 2020 9:04 AM