Categories and brands that have significant reliance on summers for their volumes will most likely be impacted by this second wave of Covid

Mansi Sharma Apr 22, 2021 8:53 AM

Adlanders believe that with the industry now well attuned to work from home, the sentiment with regards to ads is positive despite the challenges

Misbaah Mansuri Apr 20, 2021 8:57 AM

As the hub of ad shoots and post-production Mumbai goes into yet another lockdown, creative agencies are finding it difficult to finish off the work within deadlines

Mansi Sharma Apr 7, 2021 9:11 AM

Conceptualised by Dentsu Impact, Vivo's #DelightEveryMoment campaign was heavily advertised on TV during IPL 2020. Lowe Lintas too worked on other aspects of the campaign

Raushni Bhagia Mar 26, 2021 8:26 AM

The social experiment campaign aims to make viewers realise that making women in India financially literate and confident is a crucial step in practicing gender equality

exchange4media Staff Mar 10, 2021 2:53 PM

With this win, Dentsu Impact aims to build a strong foothold for Zeno Health in the progressively growing retail and online pharmacy space across the country

exchange4media Staff Feb 24, 2021 12:30 PM

Karnik, CCO at Dentsu Impact, Dentsu India, and mcgarrybowen India, announced his departure through a Facebook post on Friday

exchange4media Staff Jan 8, 2021 1:53 PM

Ramaswamy, Managing Partner and NCD, dentsu Impact, reveals that the team used some people from their own crew as characters to make the work come across as relatable

exchange4media Staff Nov 25, 2020 8:21 AM

The campaign maintains a sharp millennial focus in the messaging and design contours

exchange4media Staff Sep 9, 2020 12:26 PM

The film has been released on television with a longer edit on digital; campaign has been supported by elements in print, OOH and social media

exchange4media Staff Aug 1, 2020 9:20 AM

Guest Author: Anupama Ramaswamy, National Creative Director, Dentsu Impact, says women are never going to get to equality in office until they get to equality at home

Anupama Ramaswamy Jul 2, 2020 8:45 AM

Thanks to the strong sentiments around the call for 'Make In India', some of these apps are seeing more downloads and greater interest from advertisers, say experts

Tasmayee Laha Roy Jun 9, 2020 8:20 AM

Accompanied by a ‘Stay Safe’ message, the logo has been introduced across the brand’s social media platforms

exchange4media Staff Jun 1, 2020 11:47 AM

The digital campaign, conceptualised and executed by Dentsu Impact, sheds light on the issue of sexual domestic assaults during the COVID-19 lockdown

exchange4media Staff May 13, 2020 1:45 PM

The campaign has reached over 12 million people on social media in 2 weeks of its launch

exchange4media Staff Apr 28, 2020 2:10 PM

Marya, Director, Brand Strategy, Vivo, shares with exchange4media insights into the brand’s new digital film ‘Heroes Who Care’ that has been executed by Dentsu Impact

Misbaah Mansuri Mar 31, 2020 8:53 AM

While some industry leaders have hailed the development, others have said that industry bodies need to find ways to protect Intellectual Property Rights

Neeta Nair Nov 26, 2019 8:01 AM

The portfolio will include brands such as Tata Tea Premium, Tetley, Kanan Devan and Chakra Gold, among others

exchange4media Staff Nov 13, 2019 10:49 AM

The agency had previously partnered with Antara Senior Living for the launch of their first community in Dehradun

exchange4media Staff Nov 6, 2019 3:24 PM

The campaign showcases a range of festive celebrations from across India, with their one-of-a-kind nuances and the excitement they form in people’s minds

exchange4media Staff Oct 24, 2019 3:52 PM