The mandate is aimed at establishing fashion as the key differentiator for the brand

exchange4media Staff 5 hours ago

Samsung’s latest ad film is centered around its Good Vibes app for the deaf-blind. Trivikram Thakore, Vice President, Samsung India, speaks to us about the idea behind the campaign and more

Misbaah Mansuri Sep 16, 2019 8:23 AM

The integrated team, comprising both agencies, will be set up to look after all aspects of the brand’s communication - from mainline to digital

Misbaah Mansuri Sep 4, 2019 7:41 AM

The mandate will be handled by the agency’s recently set up digital division, Dentsu Impact Digital

exchange4media Staff Jul 15, 2019 2:37 PM

While Dentsu Webchutney has got 17 shortlists, Dentsu Impact has secured 2

exchange4media Staff Jun 19, 2019 4:37 PM

Work of Dentsu Impact Gurgaon, McCann Mumbai, Wunderman Thompson, TBWA\India Mumbai, Offroad Films Mumbai and DDB Mudra Mumbai selected

exchange4media Staff Jun 17, 2019 8:19 AM

Dentsu Impact will be responsible for boosting the growth of the personalised news app which is led by Vikram Chandra 

exchange4media Staff Jun 10, 2019 3:28 PM

Conceptualised by Dentsu Impact, the TVC re-establishes the brand’s belief in “leadership that inspires the world”

exchange4media Staff May 14, 2019 7:55 PM

Industry experts say that the ad film was able to connect with the audience through empathy

Noel Dsouza May 7, 2019 8:37 AM

The campaign will be rolled out pan India across multiple touch-points and with a greater digital presence

exchange4media Staff Jan 16, 2019 2:41 PM

We bring you a round-up of the top stories making headlines this past week

exchange4media Staff Jan 12, 2019 10:08 AM

Sarma has over 12 years of digital and data driven marketing experience across a wide range of businesses; he will report to Amit Wadhwa, President, Dentsu Impact

exchange4media Staff Jan 11, 2019 1:25 PM

Dentsu Impact recently set up its digital division Dentsu Impact Digital

exchange4media Staff Jan 3, 2019 2:04 PM

The communication features an individual from a semi-urban locale who upon using C1 Shine sees his day transform into something magical

exchange4media Staff Dec 19, 2018 11:52 AM

Maruti Suzuki Arena’s brand ambassador, Varun Dhawan has been roped in to launch the Next Gen Ertiga 2018

exchange4media Staff Dec 15, 2018 8:55 AM

On World Toilet Day, the campaign portrayed a social experiment and a film featuring the plight of rural India launched on social media platforms along with teasers

exchange4media Staff Dec 7, 2018 4:31 PM

Dentsu Impact bagged the account following a multi-agency pitch

exchange4media Staff Oct 29, 2018 2:57 PM

The recent Idea ad developed by BBDO India show consumers talking about the perfect look & relationship goals on their social media while in their real lives they question their shallow behaviour

Misbaah Mansuri Sep 26, 2018 8:58 AM

The mandate was awarded following a multi-agency pitch that saw participation of big players such as Lowe Lintas and Happy mcgarrybowen

Naziya Alvi Rahman Sep 15, 2018 9:22 AM

The Womb conceptualised a campaign which aims to position Axis Mutual Fund as ‘the responsible mutual fund’

Misbaah Mansuri Aug 28, 2018 8:54 AM