The portfolio will include brands such as Tata Tea Premium, Tetley, Kanan Devan and Chakra Gold, among others

exchange4media Staff 22 hours ago

The agency had previously partnered with Antara Senior Living for the launch of their first community in Dehradun

exchange4media Staff Nov 6, 2019 3:24 PM

The campaign showcases a range of festive celebrations from across India, with their one-of-a-kind nuances and the excitement they form in people’s minds

exchange4media Staff Oct 24, 2019 3:52 PM

The agency already handles the mainline creative work for the 3 brands

exchange4media Staff Oct 23, 2019 6:13 PM

Rohit Ohri, Chairman and CEO, FCB India, says work on creating a copyright solution started six months ago

Neeta Nair Oct 22, 2019 8:52 AM

Prasoon Joshi, Amer Jaleel, Saurabh Varma, Rohit Ohri and Tarun Rai applaud Ogilvy for addressing the problem that has always been spoken about in hush-hush tones so far

Neeta Nair Oct 22, 2019 8:52 AM

In a petition filed in Bombay HC, O&M has claimed that an ad created by Dentsu Impact for Vivo V17 Pro is very similar to a proposal sent by it to Vivo to win its contract

exchange4media Staff Oct 21, 2019 1:27 PM

The ‘Swift Limitless Stories’ campaign films have been directed by Sharat Sharma of Crazy Few Films

exchange4media Staff Sep 28, 2019 8:14 AM

The mandate is aimed at establishing fashion as the key differentiator for the brand

exchange4media Staff Sep 20, 2019 11:33 AM

Samsung’s latest ad film is centered around its Good Vibes app for the deaf-blind. Trivikram Thakore, Vice President, Samsung India, speaks to us about the idea behind the campaign and more

Misbaah Mansuri Sep 16, 2019 8:23 AM

The integrated team, comprising both agencies, will be set up to look after all aspects of the brand’s communication - from mainline to digital

Misbaah Mansuri Sep 4, 2019 7:41 AM

The mandate will be handled by the agency’s recently set up digital division, Dentsu Impact Digital

exchange4media Staff Jul 15, 2019 2:37 PM

While Dentsu Webchutney has got 17 shortlists, Dentsu Impact has secured 2

exchange4media Staff Jun 19, 2019 4:37 PM

Work of Dentsu Impact Gurgaon, McCann Mumbai, Wunderman Thompson, TBWA\India Mumbai, Offroad Films Mumbai and DDB Mudra Mumbai selected

exchange4media Staff Jun 17, 2019 8:19 AM

Dentsu Impact will be responsible for boosting the growth of the personalised news app which is led by Vikram Chandra 

exchange4media Staff Jun 10, 2019 3:28 PM

Conceptualised by Dentsu Impact, the TVC re-establishes the brand’s belief in “leadership that inspires the world”

exchange4media Staff May 14, 2019 7:55 PM

Industry experts say that the ad film was able to connect with the audience through empathy

Noel Dsouza May 7, 2019 8:37 AM

The campaign will be rolled out pan India across multiple touch-points and with a greater digital presence

exchange4media Staff Jan 16, 2019 2:41 PM

We bring you a round-up of the top stories making headlines this past week

exchange4media Staff Jan 12, 2019 10:08 AM

Sarma has over 12 years of digital and data driven marketing experience across a wide range of businesses; he will report to Amit Wadhwa, President, Dentsu Impact

exchange4media Staff Jan 11, 2019 1:25 PM