cricketers
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes why brands are increasingly signing young cricketers early to lock in future value
Ganapathy Viswanathan Apr 13, 2026 9:27 AM
Dream Cricket will feature the official names, likenesses, and playing styles of more than 500 internationally recognised cricketers from major cricketing nations
e4m Staff Mar 25, 2026 2:17 PM
As women's cricket surged in viewership and wins, endorsement money is following, but the categories, the depth, and the fees still tell two very different stories
Aryendra Khan Mar 17, 2026 9:17 AM
Through a series of playful reels filmed on the field, Arshdeep Singh offered fans a rare glimpse into Team India’s post-match celebrations after the T20 World Cup triumph
Vaishnavi Deshpande Mar 10, 2026 10:33 AM
In this ICYMI report, we trace the 18-year journey of the IPL’s most expensive buys, year by year
e4m Staff Dec 11, 2025 8:47 AM
Rediffusion’s ICYMI presents an intriguing look at the stats on ducks in Indian cricket in its latest report
e4m Staff Oct 27, 2025 9:02 AM
It’s a win-win for both as while athletes find relevance in digital age by aligning with esports companies, these brands gain credibility and reach through these collaborations, say experts
Shantanu David Sep 5, 2024 8:58 AM
The campaign recognizes the many roles that every woman plays making them unique
exchange4media Staff Mar 23, 2023 4:06 PM
Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx
Nilanjana Basu Mar 14, 2023 8:56 AM
The brand has roped in Smriti Mandhana, Shafali Verma, Jemimah Rodrigues, Yastika Bhatia and Renuka Singh for #TheDriveWithin campaign
exchange4media Staff Feb 13, 2023 1:52 PM
The TVC also features Indian cricketers Smriti Mandhana, Jemimah Rodrigues, Taniyaa Bhatia and Shafali Verma
exchange4media Staff Jan 16, 2022 10:00 AM
The association with Mandhana and Khan will enable digital collectibles platform to offer devoted fans of these stars the ability to own player NFTs
exchange4media Staff Aug 18, 2021 3:33 PM
Dinesh Karthik, Umesh Yadav, Piyush Chawla, Yuzvendra Chahal, Jemimah Rodrigues, Sanju Samson, Bhuvneshwar Kumar and Karun Nair part of the campaign
exchange4media Staff Nov 10, 2020 4:32 PM