cricket-sponsorship

TCM Sports Management appoints Shveta Mehra as Head of Sponsorship Sales – Cricket

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Mehra joins TCM after a six-year stint at Procam International

e4m Staff Jul 6, 2026 9:09 AM

Return of legacy brands: Gaming start-up exits prompting a reset in cricket sponsorship?

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After a frenzied run courting real-money gaming platforms, Team India and the IPL are now swinging back to legacy brands

Kanchan Srivastava Dec 9, 2025 9:08 AM

Taking a hit: Why has BCCI slashed lead sponsorship price by 40%?

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The cricket board seems to be in correction mode after two abrupt exits of previous lead sponsors - Byju’s and Oppo

exchange4media Staff Jun 22, 2023 9:03 AM

Cricket sponsorships worth at least Rs 3,600 crore up for grabs this year

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Sponsorships for IPL and BCCI titles as well as Jersey will expire this year

exchange4media Staff Feb 10, 2023 8:14 AM

Mastercard acquires title sponsorship rights for all BCCI home matches

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The deal, which is for the 2022-23 season, will cover all international & domestic matches

exchange4media Staff Sep 5, 2022 5:42 PM

IPL 2022: Mumbai Indians sees double-digit growth in sponsorship revenue

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Reliance Industries' subsidiary Indiawin Sports, which owns Mumbai Indians, had reported revenue of Rs 336.25 crore in FY21

Javed Farooqui Mar 28, 2022 8:36 AM

How small & regional brands are hitting it big through IPL team sponsorship

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Here's a list of 10 such brands that have partnered with one or more IPL teams this season

exchange4media Staff Oct 11, 2021 8:47 AM

Sony ropes in 7 sponsors for India tour of England

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Pan Bahar, Byju’s, Mahindra Sports Utility Vehicles, Kent Mineral RO, Fogg, UltraTech Cement and Pharmeasy are the ones who have come on board

exchange4media Staff Jul 30, 2021 6:58 PM