cricket-sponsorship
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how every major tyre brand has developed its own strategy and chosen its own route into cricket
Ganapathy Viswanathan Aug 20, 2026 7:35 AM
The IPL has trained marketers to think in terms of enormous reach, high-frequency exposure and entertainment-led engagement. Test cricket offers none of those guarantees
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on the BCCI raising the reserve price for title sponsorship rights and why brands keep investing hundreds of crores in cricket
Ganapathy Viswanathan Jul 24, 2026 8:13 AM
This is a 15% increase from the current rate of Rs 4.2 crore, base price for associate partner rights hiked to Rs 95 lakh per match
The cricket body has said the Invitation to Tender can be purchased till August 4
e4m Desk Jul 21, 2026 11:17 AM
After a frenzied run courting real-money gaming platforms, Team India and the IPL are now swinging back to legacy brands
Kanchan Srivastava Dec 9, 2025 9:08 AM
The cricket board seems to be in correction mode after two abrupt exits of previous lead sponsors - Byju’s and Oppo
exchange4media Staff Jun 22, 2023 9:03 AM
Sponsorships for IPL and BCCI titles as well as Jersey will expire this year
exchange4media Staff Feb 10, 2023 8:14 AM
The deal, which is for the 2022-23 season, will cover all international & domestic matches
exchange4media Staff Sep 5, 2022 5:42 PM
Reliance Industries' subsidiary Indiawin Sports, which owns Mumbai Indians, had reported revenue of Rs 336.25 crore in FY21
Javed Farooqui Mar 28, 2022 8:36 AM
Here's a list of 10 such brands that have partnered with one or more IPL teams this season
exchange4media Staff Oct 11, 2021 8:47 AM
Pan Bahar, Byju’s, Mahindra Sports Utility Vehicles, Kent Mineral RO, Fogg, UltraTech Cement and Pharmeasy are the ones who have come on board
exchange4media Staff Jul 30, 2021 6:58 PM