As per the report, note claims that the selection of the advertising agency was not transparent and the campaign was not conceived properly

exchange4media Staff Jul 6, 2019 2:05 PM

What was it about Narendra Modi’s advertising campaigns and media strategy this year that turned the tide overwhelmingly in his favour?  

Dipali Banka May 29, 2019 8:56 AM

A total of 3.2 million tweets were recorded on Counting Day alone

exchange4media Staff May 24, 2019 7:12 PM

The survey quizzed 163 digital media leaders through third party media publishers from top brands, top agencies and startups

exchange4media Staff May 24, 2019 3:53 PM

With a total of 407083 tweets #ElectionResults2019 trended on timelines across the world

Tasmayee Laha Roy May 24, 2019 3:28 AM

According to the projection, the single largest party, BJP alone will get 202 seats as per NewsX Neta Exit Polls data, while Congress will be getting 107 seats

exchange4media Staff May 20, 2019 1:14 PM

Phase 7 clocked the lowest number of tweets at 1,79,369, while Phase 2 saw the highest at 2,80,256

Tasmayee Laha Roy May 20, 2019 8:11 AM

For the 2019 General Election, parties have come up with more ad jingles than ever before and we take a look at how they have been using radio to effectively reach out to voters

Dolly Mahayan May 14, 2019 8:24 AM

Gautam Gambhir’s post, a picture of himself after casting his vote, leads the list of Top 5 tweets of the day

Tasmayee Laha Roy May 13, 2019 8:22 AM

Balwani was earlier associated with Vedanta as its President-Communications. As the President, she was responsible for Communications, Sustainability & CSR

Ruhail Amin May 1, 2019 8:32 AM

Top five hashtags on Phase 4 voting day were #LokSabhaElections2019, #IndiaVotesForNaMo, #Phase4, #VotingRound4 and #MumbaikarVoteKar

Tasmayee Laha Roy Apr 30, 2019 8:41 AM

The most shared media was that of an image of Modi visiting his mother in Gandhinagar, as per the data shared by the Indraprastha Institute of Information Technology Delhi

Tasmayee Laha Roy Apr 24, 2019 8:29 AM

BJP and Congress are using more than 20,000 autos each in states such as Delhi and UP to spread their campaign, while AAP is using nearly 10,000 autos

Anjali Thakur Apr 23, 2019 8:35 AM

On the first day of polling, Narendra Modi, BJP, Rahul Gandhi and Congress were among the top five mentions on Twitter

Tasmayee Laha Roy Apr 22, 2019 8:28 AM

On TV, Telugu Desam Party takes the lead with 61% ad insertion share, followed by YSR Congress Party at 16% and Congress at 7%

exchange4media Staff Apr 9, 2019 4:50 PM

According to Facebook’s latest Ad Library Report, there were 51,810 political ads with a total spending of more than Rs 10.32 crore between February and March 30 this year

exchange4media Staff Apr 8, 2019 8:50 AM

Political parties and candidates have spent a total of Rs 37,616,400 for 831 political ads on Google in the past month and a half

Tasmayee Laha Roy Apr 4, 2019 10:40 AM

Spend on political advertisements in local cable channels have gone up by more than 100 per cent compared to the 2014 elections, say industry experts

Tasmayee Laha Roy Apr 4, 2019 8:26 AM

We bring you a roundup of the news making headlines this past week

exchange4media Staff Mar 30, 2019 9:32 AM

Shrinate will contest Lok Sabha elections for Congress from Maharajaganj

exchange4media Staff Mar 29, 2019 1:17 PM