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What was it about Narendra Modi’s advertising campaigns and media strategy this year that turned the tide overwhelmingly in his favour?
The survey quizzed 163 digital media leaders through third party media publishers from top brands, top agencies and startups
exchange4media Staff 24-May-2019
With a total of 407083 tweets #ElectionResults2019 trended on timelines across the world
According to the projection, the single largest party, BJP alone will get 202 seats as per NewsX Neta Exit Polls data, while Congress will be getting 107 seats
exchange4media Staff 20-May-2019
Phase 7 clocked the lowest number of tweets at 1,79,369, while Phase 2 saw the highest at 2,80,256
For the 2019 General Election, parties have come up with more ad jingles than ever before and we take a look at how they have been using radio to effectively reach out to voters
Gautam Gambhir’s post, a picture of himself after casting his vote, leads the list of Top 5 tweets of the day
Balwani was earlier associated with Vedanta as its President-Communications. As the President, she was responsible for Communications, Sustainability & CSR
Top five hashtags on Phase 4 voting day were #LokSabhaElections2019, #IndiaVotesForNaMo, #Phase4, #VotingRound4 and #MumbaikarVoteKar
Tasmayee Laha Roy 30-April-2019
The most shared media was that of an image of Modi visiting his mother in Gandhinagar, as per the data shared by the Indraprastha Institute of Information Technology Delhi
Tasmayee Laha Roy 24-April-2019
BJP and Congress are using more than 20,000 autos each in states such as Delhi and UP to spread their campaign, while AAP is using nearly 10,000 autos
On the first day of polling, Narendra Modi, BJP, Rahul Gandhi and Congress were among the top five mentions on Twitter
Tasmayee Laha Roy 22-April-2019
On TV, Telugu Desam Party takes the lead with 61% ad insertion share, followed by YSR Congress Party at 16% and Congress at 7%
exchange4media Staff 09-April-2019
According to Facebook’s latest Ad Library Report, there were 51,810 political ads with a total spending of more than Rs 10.32 crore between February and March 30 this year
exchange4media Staff 08-April-2019
Political parties and candidates have spent a total of Rs 37,616,400 for 831 political ads on Google in the past month and a half
Tasmayee Laha Roy 04-April-2019
Spend on political advertisements in local cable channels have gone up by more than 100 per cent compared to the 2014 elections, say industry experts
Tasmayee Laha Roy 04-April-2019
We bring you a roundup of the news making headlines this past week
exchange4media Staff 30-March-2019
Shrinate will contest Lok Sabha elections for Congress from Maharajaganj
exchange4media Staff 29-March-2019
The party is believed to be spending close to 70 per cent of its campaign budget on social media, according to sources
Tasmayee Laha Roy 29-March-2019
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