Advertising experts weigh in on the spot that had to face ire from the Congress party

Misbaah Mansuri Apr 29, 2021 9:02 AM

Media reports say that the company has also decided to not press charges against the vandals who ransacked its Mumbai office

exchange4media Staff Apr 28, 2021 1:14 PM

'I bid goodbye to my son, Ashish (Biku) at noon today. I thank all of you who have shared our sorrow,' tweeted Yechury

exchange4media Staff Apr 22, 2021 7:54 PM

Prithviraj Chavan, former Maharashtra Chief Minister and senior Congress leader, was speaking to Kailashnath Adhikari, Managing Director, Governance Now, during the Visionary Talk series

exchange4media Staff Apr 9, 2021 8:11 AM

Congress spokesperson Abhishek Singhvi argues that the rules should have gone through parliamentary scrutiny

exchange4media Staff Mar 1, 2021 2:42 PM

Going aggressive on the spends, the party’s Bihar page even went to the extent of spending an upwards of Rs 5 lakhs on a single day (November 4)

Tasmayee Laha Roy Nov 9, 2020 8:36 AM

A report in the Wall Street Journal said that Das had sent out a congratulatory message a day after the Narendra Modi-led BJP won the 2014 General Election

exchange4media Staff Sep 1, 2020 9:28 AM

He was also a Congress MP

exchange4media Staff Aug 28, 2020 9:15 PM

Banning of political ads on Google and Twitter has put Facebook India at the centrestage for most of the digital political advertising in the last three months

Tasmayee Laha Roy Aug 28, 2020 8:27 AM

The CEOs whose companies have a combined market value of about $5 trillion faced Congress through a videoconference hearing

exchange4media Staff Jul 30, 2020 1:21 PM

The broadcasters federation has said it is pleased with the order that refused to place restrictions on the media

exchange4media Staff Apr 25, 2020 8:38 AM

Several news broadcasters have added their voices to condemn the attack on Republic TV Editor-in-Chief Arnab Goswami and his wife as they were returning home from work on April 22

exchange4media Staff Apr 23, 2020 12:52 PM

Between January 22 and January 28, AAP spent more than Rs 21 lakh which is close to 80% of the party’s ad spends on Facebook compared to the previous month

Tasmayee Laha Roy Feb 3, 2020 8:15 AM

As poll dates close in, BJP, INC and the incumbent AAP turn social media into a battleground with memes, parodies and jibes

Shreshtha Verma Jan 16, 2020 9:21 AM

Experts say while political parties are going for innovations in outdoor advertising, new media platforms too have emerged to engage voters

Anjali Thakur & Tasmayee Laha Roy Jan 10, 2020 8:54 AM

Experts suggest that political parties each are expected to spend Rs 10-15 crore on social media advertising

exchange4media Staff Jan 9, 2020 8:37 AM

Given the line up of state elections in the coming year, experts believe that the OOH industry will see spends to the tune of Rs 800 crore-Rs 1000 crore

Anjali Thakur Dec 23, 2019 8:24 AM

BJP and AAP have been aggressive in OOH, and Congress too is expected to spend heavily on the platform for the upcoming state assembly elections, say experts

Anjali Thakur Nov 4, 2019 8:09 AM

According to most industry heads, the decision is due to backlash social media platforms have been facing for propagating political agenda & not because they are not interested in advertising dollars

exchange4media Staff Nov 1, 2019 8:49 AM

According to Facebook Ad Library from Sept 19 to Oct 18, official Congress Haryana page saw ad spends worth Rs 3,91,881 on 323 ads; BJP Haryana page records 2 ads with spends of Rs 52,201

Tasmayee Laha Roy Oct 22, 2019 7:55 AM