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On TV, Telugu Desam Party takes the lead with 61% ad insertion share, followed by YSR Congress Party at 16% and Congress at 7%
exchange4media Staff 1 week ago
According to Facebook’s latest Ad Library Report, there were 51,810 political ads with a total spending of more than Rs 10.32 crore between February and March 30 this year
exchange4media Staff 1 week ago
Political parties and candidates have spent a total of Rs 37,616,400 for 831 political ads on Google in the past month and a half
Tasmayee Laha Roy 04-April-2019
Spend on political advertisements in local cable channels have gone up by more than 100 per cent compared to the 2014 elections, say industry experts
Tasmayee Laha Roy 04-April-2019
We bring you a roundup of the news making headlines this past week
exchange4media Staff 30-March-2019
Shrinate will contest Lok Sabha elections for Congress from Maharajaganj
exchange4media Staff 29-March-2019
The party is believed to be spending close to 70 per cent of its campaign budget on social media, according to sources
Tasmayee Laha Roy 29-March-2019
The first post from this campaign brought about 50,000 views within the first hour of its launch
exchange4media Staff 28-March-2019
TAM AdEX Report: Insertions for political parties grew 14% on radio compared to the same period during previous general elections in 2014
exchange4media Staff 27-March-2019
Experts speak about the rise of social media in poll campaigns, the challenges the Election Commission will face in implementing the code of conduct and the sense of distrust
The survey says Indira Gandhi, as PM, did most for women, but ranks BJP as the most women-friendly party
exchange4media Staff 08-March-2019
Most political parties and media agencies feel the ban will not have a huge impact on campaigning as other media, especially social media, will very comfortably compensate for the reach and impact
While Facebook has made it mandatory to produce verification documents, Twitter India has been working with political parties and Election Commission to report suspicious activities on its portal
Tasmayee Laha Roy & Ruhail Amin 04-March-2019
BW Businessworld organised ‘The Great India Debate’ in New Delhi on Wednesday
exchange4media Staff 01-March-2019
Mistry, Head-Think Tank Team & Global Vice President-Research, Samsung, spoke about the future of mobiles and wearable information technology
Tasmayee Laha Roy 25-February-2019
At the 44th International Advertising Association (IAA) World Congress in Kochi, Padukone dwelled on brand endorsements, social media and mental health
exchange4media Staff 23-February-2019
We bring you a round-up of the news making headlines this past week
exchange4media Staff 23-February-2019
Sophia, a social humanoid robot developed by Hong Kong-based company Hanson Robotics spoke with host Kubra Sait, at the IAA World Congress on the topic - Robots & Humans – Friends or Foes?
The former CEO of Unilever, Polman, broke down the basic issues that bother the whole economy be it the consumers or the corporate at the IAA World Congress in Kochi
exchange4media Staff 22-February-2019
Simon Kahn, CMO, Google APAC spoke about the future of Digital Immersion and how it will move beyond just looking at phones and using apps to becoming an immersive part of everyday life
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