Rohit Jindal?blur=25

Rohit Jindal, Business Head, MyGate, writes about why and how brands are increasing their focus on residents of gated communities

Rohit Jindal Jul 12, 2022 12:37 PM

Community marketing?blur=25

Industry observers say the pandemic and ‘influencer fatigue’ brought the community-led model into focus, prompting brands to allocate budgets for consumer-cum-creator led marketing

Kanchan Srivastava May 4, 2022 8:34 AM


The #TakeThree campaign has been conceptualised against the backdrop of the receding third Covid wave and the new vaccination drive for the third dose

exchange4media Staff Feb 21, 2022 1:03 PM

Valentin's Day?blur=25

From FreshToHome to MamaEarth and Swiggy to Westside, brands have created enough moments through their campaigns for people to celebrate love

exchange4media Staff Feb 12, 2022 8:39 AM

piali dasgupta?blur=25

Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes why everyone -- from the brands to audience -- wins when advertising becomes progressive

Piali Dasgupta Oct 2, 2021 8:13 AM


Right now, the feature is limited but in the coming months, Twitter will allow more people to create Communities

exchange4media Staff Sep 9, 2021 11:45 AM


The Facebook & NYU's GovLab report brings insights about the power of online communities in creating meaningful connections, especially role they played during the pandemic

exchange4media Staff Apr 16, 2021 3:49 PM

facbook groups?blur=25

Closed communities on FB have the highest organic engagement because of the trust between members. They are frequently asking questions, getting answers, and advice, within the communities

exchange4media Staff Dec 16, 2020 4:21 PM


Conceptualised and created in house, this campaign is an attempt to remind people that the war against COVID-19 is far from over

exchange4media Staff Oct 18, 2020 6:00 PM

anupam kher?blur=25

The campaign UNRETIRE emphasizes the fact that age is merely a number and the golden years is, in fact, the best time to learn new skills, pick up new hobbies and discover unexplored talents

exchange4media Staff Aug 21, 2020 12:57 PM

Columbia Pacific Communities Positive Lockdown?blur=25

The idea behind the #PositiveLockdown series is to help seniors stay physically and mentally active and healthy during the COVID-19 lockdown

exchange4media Staff Apr 5, 2020 6:00 PM

Columbia Pacific Communities TVC?blur=25

The 40-second television campaign exclusively designed for the show hosted by Shahrukh Khan captures positive ageing in a new light

exchange4media Staff Nov 8, 2019 11:05 AM

Brandie pic?blur=25

This partnership will grant 10 of Startup India’s selected businesses a free three months trial on Brandie’s platform to build social media communities of vocal ambassadors and brand loyalists

exchange4media Staff Nov 4, 2019 3:01 PM


Columbia Pacific Communities has associated with GiveIndia for the initiative

exchange4media Staff Jul 22, 2019 5:47 PM

Love Not Labels?blur=25

The digital film – Love, Not labels, shatters stigmas around old age by urging people to re-evaluate their perception of ageing

exchange4media Staff Jul 7, 2019 10:00 AM


The mandate includes digital media marketing, social listening & ORM, digital content creation and SEO services

exchange4media Staff Jan 2, 2019 12:05 PM