cid
Gaurav Banerjee’s first phase as MD and CEO of SPNI has been about internal alignment, stabilising the organisation, resetting reporting structures and rethinking how content and platforms are managed
Aditi Gupta Jan 22, 2026 8:25 AM
2025 emerged as a telling year, with legacy IPs and long-running daily soaps continuing to command attention across genres—from family dramas and mythologicals to crime procedurals and comedies
Aditi Gupta Dec 30, 2025 8:39 AM
Industry watchers share that while for Sony it is an opportunity to monetise the iconic IPs, it also helps Netflix in expanding the content catalogue
Aditi Gupta Apr 17, 2025 8:49 AM
Industry observers say the Sony-Netflix content syndication may not result in a major boost in viewership for the original platform but can ensure an additional revenue stream
Aditi Gupta Mar 11, 2025 8:37 AM
While the long hiatus and evolving content landscape may deter some viewers, the strong nostalgic appeal of CID among a loyal fanbase makes it a calculated risk, shared experts
Aditi Gupta Jan 24, 2025 8:11 AM
Through Dil Se Sherni campaign, Ganga Fashions celebrates these extraordinary women, transforming them into icons of confidence and self-belief
Gaurav Banerjee, SPNI’s new MD & CEO, speaks to e4m on winning ACC media rights, his vision for SPNI, and more
Tasmayee Laha Roy Dec 5, 2024 9:00 AM
Recent months have seen brands lean heavily on meme culture and nostalgia, bringing back some iconic moments from television for marketing campaigns
Soumya Gawri Nov 27, 2024 9:34 AM
The comeback announcement has generated some kind of curiosity and the sense is that viewers and advertisers would be looking forward to CID, say industry experts
Aditi Gupta Oct 31, 2024 8:54 AM
The company is set to launch a large-scale campaign, aiming at enhancing farmers' productivity and safe and judicious use of crop protection solutions
e4m Staff Sep 24, 2024 3:25 PM
CIDCO has reportedly issued notices to errant ad agencies in light of the billboard collapse incident in Ghatkopar on May 13
e4m Desk May 27, 2024 11:23 AM
The brand has shined the spotlight on acid attack victims as part of its Century Ply Heroes campaign by Wunderman Thompson
e4m Staff Oct 17, 2023 4:12 PM
ICICIDirect Markets’ app has teamed up with ‘NEXT by Rediffusion’ to launch its cutting-edge features to aid the millennials to start investing in an easy and smart way
exchange4media Staff Nov 14, 2022 5:45 PM
Devgn will promote right crop protection products and create awareness about their judicious usage
exchange4media Staff Jul 5, 2022 1:12 PM
Metaverse Lucid is a virtual way to show employees the feeling of being at the GroupM campus
exchange4media Staff Mar 11, 2022 12:16 PM
Through this campaign, the brand wants to target different audience bases from their digital affinities and demographics
exchange4media Staff Feb 22, 2021 4:06 PM
According to media reports, an architect and his mother committed suicide in 2018 over alleged non-payment of dues by Republic TV
exchange4media Staff Nov 4, 2020 9:47 AM
Brands took to social media conversations, creatives and visual representation campaigns to drive home the message
exchange4media Staff Sep 12, 2020 9:59 AM
Polycrol is amongst the top 3 liquid antacid brands in Eastern India, including West Bengal, Assam and Odisha
exchange4media Staff Feb 24, 2020 4:02 PM
Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak to reach a wider audience
exchange4media Staff Jan 19, 2020 6:00 PM
In the ad, Nykaa and Laxmi challenge the beauty standards women have grown accustomed to all their lives
exchange4media Staff Jan 13, 2020 3:47 PM