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Music Composer Subhajit Mukherjee, Jury Member for Entertainment Lions for Music, on global creativity, cultural perspectives and India's missed opportunity at Cannes Lions
Team Impact Jun 23, 2026 8:45 AM
Andrés Ordóñez, Global Chief Creative Officer at McCann Worldgroup, reflects on life after consolidation, addresses the controversy surrounding Lucky Yatra, and more
Neeta Nair Jun 23, 2026 8:24 AM
With many agencies already on board, absence of GroupM/WPP Media and Omnicom, now strengthened by IPG, could still determine if Roadstar becomes India’s common OOH currency
Kanchan Srivastava Jun 23, 2026 8:16 AM
Sources suggest that Devlina Majumdar will soon be joining Big FM in a senior role
e4m Staff Jun 22, 2026 7:51 PM
Under the deal, Meta will acquire about a 20 per cent minority stake in CRED
e4m Staff Jun 22, 2026 7:14 PM
Previously, Tripathyi served as Chief Manager – Corporate Affairs at Sterlite Power
e4m Staff Jun 22, 2026 3:58 PM
Prior to this appointment, Gupta served at Marico Limited for nearly four years
e4m Staff Jun 22, 2026 3:01 PM
As AI reshapes brand discovery, Red Surtida explores why GEO is now a reputation discipline and what it means for brand reputation
Ritika Upmanyu Jun 22, 2026 2:19 PM
VML’s KitKat campaign keeps India in contention as the country takes its overall shortlist tally to 18 across 24 categories announced so far
e4m Staff Jun 22, 2026 1:44 PM
Rob Doubal and Laurence Thomson have confirmed their departure from M+C Saatchi after a two-year tenure
e4m Desk Jun 22, 2026 12:58 PM
Previously, she held leadership positions at The Estée Lauder Companies and L'Oréal Group
e4m Staff Jun 22, 2026 10:50 AM
Prior to her elevation, Niyati Agarwal held the role of Senior Director - Platform Strategy at the company
e4m Desk Jun 22, 2026 10:40 AM
Softer crude prices and a steadier rupee may ease pressure on marketers ahead of the festive season, though advertisers are likely to see it as a signal of confidence, not a spending trigger
Kanchan Srivastava Jun 22, 2026 9:14 AM
News18 India’s senior journalist and anchor Sushant Sinha speaks to e4m on the success of the Pathshala format, audience trust and why he believes credibility is the most valuable currency in news
Ruhail Amin Jun 22, 2026 9:12 AM
Anupriya Acharya, CEO, Publicis South Asia, spoke to Neeta Nair, Editor of IMPACT, on how they cranked up the volume and pushed the growth agenda for the Group in half a decade
Neeta Nair Jun 22, 2026 8:56 AM
With rising acquisition costs and hyper-competition, consumer brands are now talking conversion rates, basket size, and repeat purchase frequency, share industry heads
Anuja Jain Jun 22, 2026 8:45 AM
Guest Column: Dr. Sandeep Goyal decodes the Japanese philosophy of ‘Osoji’ and the cultural pillars it is built on
Sandeep Goyal Jun 22, 2026 8:26 AM
The registration provides a statutory framework for the collective administration and licensing of sound recording rights and brings greater clarity for businesses using recorded music in India
e4m Staff Jun 20, 2026 5:23 PM
The image, which has been widely shared online, purportedly showed Tripathi riding on a motorcycle with a man
e4m Staff Jun 20, 2026 12:48 PM
The search for a successor gained momentum after Air India CEO Campbell Wilson confirmed his resignation in April
e4m Staff Jun 20, 2026 10:49 AM
An increasing number of brands are using creators, humour and shared cultural insights to engage with the occasion, often in partnership with other brands
Shalinee Mishra Jun 20, 2026 8:30 AM
They succeed Kosuke Kataoka, who returns to Hakuhodo Japan to take on new global responsibilities
e4m Staff Jun 20, 2026 8:19 AM
Dave Denton, Chief Financial Officer, will step down from his current role and leave Pfizer on August 15
e4m Staff Jun 20, 2026 8:11 AM
Rawal most recently served as Assistant General Manager - Marketing at Ceasefire Industries
e4m Staff Jun 20, 2026 7:59 AM
He succeeds Dr. Nirmala Lakshman, who stepped down as Chairperson upon nearing the completion of her three-year term
e4m Staff Jun 20, 2026 7:31 AM
Sharma will cease to be part of the company’s senior management personnel effective close of business hours on July 19, 2026
e4m Staff Jun 19, 2026 4:01 PM
Unlike global AI platforms that build in English and translate later, Jio is building AI natively in Indian languages
e4m Staff Jun 19, 2026 3:50 PM
JioStar's average monthly active users on JioHotstar rose 48% year-on-year to 451 mn, while its television network reached 389 mn daily active viewers across entertainment and sports channels
e4m Staff Jun 19, 2026 3:34 PM
Chairman & Managing Director Mukesh Ambani said Jio IPO is the most important value creation milestone for Reliance this year
e4m Staff Jun 19, 2026 3:04 PM
AIDCF has already filed its counter submissions opposing the Centre's plea seeking vacation of the interim order granted by the court
Imran Fazal Jun 19, 2026 3:00 PM
Mohini Chaudhuri has held roles across Spotify, Film Companion, The Times of India, and RPSG Digital Media
e4m Staff Jun 19, 2026 12:42 PM
Niyati Sah's journey from corporate leader to executive coach is a reminder that success isn't a destination, it is something we can redefine at every stage of life
e4m Staff Jun 19, 2026 12:41 PM
Ankush Bhattacharya has been associated with Jana Small Finance Bank for close to 4 years
e4m Desk Jun 19, 2026 11:33 AM
Kirana Club will continue to operate independently within the Meesho group
e4m Staff Jun 19, 2026 10:14 AM
Industry leaders say the role of annual planning is changing and is increasingly becoming a strategic framework within which budgets, channels and investments are continuously tweaked
Shantanu David Jun 19, 2026 9:10 AM
Supporters of D2M argue that the technology can complement existing streaming ecosystems by delivering high-demand content directly to devices
Imran Fazal Jun 19, 2026 9:00 AM
Creators are becoming recurring faces, storytelling partners, cultural ambassadors, and trusted voices who help brands build consistency, credibility, and relevance over time
Shalinee Mishra Jun 19, 2026 8:54 AM
As consumer paths fracture across screens, platforms, and moments, India's marketers are ditching the channel playbook for optimising the entire system and not just individual channels
Anuja Jain Jun 19, 2026 8:50 AM
Talwar was also the Chief Content Officer with MX Player for nearly 7 years
e4m Staff Jun 18, 2026 5:24 PM
Amitesh Punhani has over two decades of experience in driving business growth, building brands, managing large-scale P&L portfolios
e4m Staff Jun 18, 2026 4:21 PM









