ce
Cannes Lions 2026: Subhajit Mukherjee Reflects on India's Creative Potential?blur=25

Music Composer Subhajit Mukherjee, Jury Member for Entertainment Lions for Music, on global creativity, cultural perspectives and India's missed opportunity at Cannes Lions

Team Impact Jun 23, 2026 8:45 AM

McCann's Global CCO Andrés Ordóñez?blur=25

Andrés Ordóñez, Global Chief Creative Officer at McCann Worldgroup, reflects on life after consolidation, addresses the controversy surrounding Lucky Yatra, and more

Neeta Nair Jun 23, 2026 8:24 AM

Roadstar's Future as India's OOH Currency Depends on Agency Support?blur=25

With many agencies already on board, absence of GroupM/WPP Media and Omnicom, now strengthened by IPG, could still determine if Roadstar becomes India’s common OOH currency

Kanchan Srivastava Jun 23, 2026 8:16 AM

Devlina Sanyal Majumdar Steps Down as CHRO of TV9 Network?blur=25

Sources suggest that Devlina Majumdar will soon be joining Big FM in a senior role

e4m Staff Jun 22, 2026 7:51 PM

Meta Invests $900 Million in CRED, Appoints Kunal Shah as WhatsApp Head?blur=25

Under the deal, Meta will acquire about a 20 per cent minority stake in CRED

e4m Staff Jun 22, 2026 7:14 PM

Maitreyi Tripathyi?blur=25

Previously, Tripathyi served as Chief Manager – Corporate Affairs at Sterlite Power

e4m Staff Jun 22, 2026 3:58 PM

Ankit Gupta Takes Charge as Category Lead at Zydus Wellness?blur=25

Prior to this appointment, Gupta served at Marico Limited for nearly four years

e4m Staff Jun 22, 2026 3:01 PM

Ankit Apurv Promoted to Vice President of Digital Marketing at Naukri.com?blur=25

Prior to his promotion, Ankit Apurv held the role of Associate Vice President – Marketing at the company

e4m Desk Jun 22, 2026 2:29 PM

Red Surtida?blur=25

As AI reshapes brand discovery, Red Surtida explores why GEO is now a reputation discipline and what it means for brand reputation

Ritika Upmanyu Jun 22, 2026 2:19 PM

Sarah O'Leary Rejoins Initiative as Melbourne Managing Director?blur=25

Sarah O'Leary is a strategic and people-focused leader with over 17 years of experience in media, marketing, and client service

e4m Desk Jun 22, 2026 2:17 PM

India Achieves Shortlist in Brand Experience at Cannes Lions 2026?blur=25

VML’s KitKat campaign keeps India in contention as the country takes its overall shortlist tally to 18 across 24 categories announced so far

e4m Staff Jun 22, 2026 1:44 PM

Rob Doubal and Laurence Thomson Depart as M+C Saatchi's Creative Leaders?blur=25

Rob Doubal and Laurence Thomson have confirmed their departure from M+C Saatchi after a two-year tenure

e4m Desk Jun 22, 2026 12:58 PM

Claudia Crosby?blur=25

Previously, she held leadership positions at The Estée Lauder Companies and L'Oréal Group

e4m Staff Jun 22, 2026 10:50 AM

Niyati Agarwal Promoted to Vice President of Product at Gupshup?blur=25

Prior to her elevation, Niyati Agarwal held the role of Senior Director - Platform Strategy at the company

e4m Desk Jun 22, 2026 10:40 AM

US-Iran thaw may lift sentiment, but brands likely to wait for stability?blur=25

Softer crude prices and a steadier rupee may ease pressure on marketers ahead of the festive season, though advertisers are likely to see it as a signal of confidence, not a spending trigger

Kanchan Srivastava Jun 22, 2026 9:14 AM

Sushant Sinha Launches Desh Ki Pathshala at News18 India?blur=25

News18 India’s senior journalist and anchor Sushant Sinha speaks to e4m on the success of the Pathshala format, audience trust and why he believes credibility is the most valuable currency in news

Ruhail Amin Jun 22, 2026 9:12 AM

Anupriya Acharya: Leading Publicis South Asia Through Change?blur=25

Anupriya Acharya, CEO, Publicis South Asia, spoke to Neeta Nair, Editor of IMPACT, on how they cranked up the volume and pushed the growth agenda for the Group in half a decade

Neeta Nair Jun 22, 2026 8:56 AM

MarTech Revolution: Driving Sales Beyond Just Brand Awareness?blur=25

With rising acquisition costs and hyper-competition, consumer brands are now talking conversion rates, basket size, and repeat purchase frequency, share industry heads

Anuja Jain Jun 22, 2026 8:45 AM

Dr Sandeep Goyal - The Cultural Significance of Osoji in Japan's Civic Pride?blur=25

Guest Column: Dr. Sandeep Goyal decodes the Japanese philosophy of ‘Osoji’ and the cultural pillars it is built on

Sandeep Goyal Jun 22, 2026 8:26 AM

Sun Pharmaceutical Industries?blur=25

Sun Pharma has agreed to acquire 100% outstanding shares of Innovcare Lifesciences Private Limited

e4m Desk Jun 22, 2026 8:16 AM

PPL India?blur=25

The registration provides a statutory framework for the collective administration and licensing of sound recording rights and brings greater clarity for businesses using recorded music in India

e4m Staff Jun 20, 2026 5:23 PM

Chitra Tripathi?blur=25

The image, which has been widely shared online, purportedly showed Tripathi riding on a motorcycle with a man

e4m Staff Jun 20, 2026 12:48 PM

Nipun Aggarwal and Vinod Kannan Lead Race for Air India CEO Position?blur=25

The search for a successor gained momentum after Air India CEO Campbell Wilson confirmed his resignation in April

e4m Staff Jun 20, 2026 10:49 AM

Father's Day 2026?blur=25

An increasing number of brands are using creators, humour and shared cultural insights to engage with the occasion, often in partnership with other brands

Shalinee Mishra Jun 20, 2026 8:30 AM

Hakuhodo India Group Appoints Jayanto Banerjee and Naoto Takahashi as Co-MDs?blur=25

They succeed Kosuke Kataoka, who returns to Hakuhodo Japan to take on new global responsibilities

e4m Staff Jun 20, 2026 8:19 AM

Pfizer Inc.?blur=25

Dave Denton, Chief Financial Officer, will step down from his current role and leave Pfizer on August 15

e4m Staff Jun 20, 2026 8:11 AM

Cellecor Gadgets Welcomes Jubin Rawal as New CMO?blur=25

Rawal most recently served as Assistant General Manager - Marketing at Ceasefire Industries

e4m Staff Jun 20, 2026 7:59 AM

N. Murali Takes Over as Chairman of The Hindu Group Publishing?blur=25

He succeeds Dr. Nirmala Lakshman, who stepped down as Chairperson upon nearing the completion of her three-year term

e4m Staff Jun 20, 2026 7:31 AM

Siddharth Sharma Steps Down as Airtel Connected Homes CEO for Singtel?blur=25

Sharma will cease to be part of the company’s senior management personnel effective close of business hours on July 19, 2026

e4m Staff Jun 19, 2026 4:01 PM

AI?blur=25

Unlike global AI platforms that build in English and translate later, Jio is building AI natively in Indian languages

e4m Staff Jun 19, 2026 3:50 PM

JioStar?blur=25

JioStar's average monthly active users on JioHotstar rose 48% year-on-year to 451 mn, while its television network reached 389 mn daily active viewers across entertainment and sports channels

e4m Staff Jun 19, 2026 3:34 PM

Mukesh ambani?blur=25

Chairman & Managing Director Mukesh Ambani said Jio IPO is the most important value creation milestone for Reliance this year

e4m Staff Jun 19, 2026 3:04 PM

Kerala HC defers landing page ratings case to July 13?blur=25

AIDCF has already filed its counter submissions opposing the Centre's plea seeking vacation of the interim order granted by the court

Imran Fazal Jun 19, 2026 3:00 PM

Mohini Chaudhuri Joins Billboard India as Content Strategy Director?blur=25

Mohini Chaudhuri has held roles across Spotify, Film Companion, The Times of India, and RPSG Digital Media

e4m Staff Jun 19, 2026 12:42 PM

Niyati Sah: Embracing Reinvention in Corporate Leadership?blur=25

Niyati Sah's journey from corporate leader to executive coach is a reminder that success isn't a destination, it is something we can redefine at every stage of life

e4m Staff Jun 19, 2026 12:41 PM

Ankush Bhattacharya Takes Charge as Head of Marketing at Jana Small Finance Bank?blur=25

Ankush Bhattacharya has been associated with Jana Small Finance Bank for close to 4 years

e4m Desk Jun 19, 2026 11:33 AM

Annual Media Plans: Evolving from Fixed Roadmaps to Strategic Guides?blur=25

Industry leaders say the role of annual planning is changing and is increasingly becoming a strategic framework within which budgets, channels and investments are continuously tweaked

Shantanu David Jun 19, 2026 9:10 AM

Prasar Bharati's D2M project set for July RFP launch?blur=25

Supporters of D2M argue that the technology can complement existing streaming ecosystems by delivering high-demand content directly to devices

Imran Fazal Jun 19, 2026 9:00 AM

Creators?blur=25

Creators are becoming recurring faces, storytelling partners, cultural ambassadors, and trusted voices who help brands build consistency, credibility, and relevance over time

Shalinee Mishra Jun 19, 2026 8:54 AM

Connecting Content, Commerce, and Consumer Journeys in Marketing?blur=25

As consumer paths fracture across screens, platforms, and moments, India's marketers are ditching the channel playbook for optimising the entire system and not just individual channels

Anuja Jain Jun 19, 2026 8:50 AM

ED Conducts Raids in HDIL-Yes Bank Money Laundering Case?blur=25

Rs 50 lakh cash and silver bars have been seized in the raids

e4m Staff Jun 18, 2026 6:18 PM

Remembering Gautam Talwar: A Visionary in Entertainment?blur=25

Talwar was also the Chief Content Officer with MX Player for nearly 7 years

e4m Staff Jun 18, 2026 5:24 PM

Dish TV Appoints Amitesh Punhani as New Marketing Head for DTH?blur=25

Amitesh Punhani has over two decades of experience in driving business growth, building brands, managing large-scale P&L portfolios

e4m Staff Jun 18, 2026 4:21 PM