Akshay Kumar and Ileana D’Cruz for Indica?blur=25

The product portfolio comprises of a range of hair colours such as Indica Easy, Indica Crème and Indica 10 Minutes powder hair colour

exchange4media Staff Jan 28, 2020 1:49 PM


To be part of this campaign, consumers have to share a best memory of their bestie, and tag on Nyle's Facebook and Instagram pages with #ThankYouNyle/ #ThankYouBestie

exchange4media Staff Aug 1, 2019 4:58 PM


Consumers are invited to share their message of gratitude on the Nyle's FB page; for every message received Nyle will send a gift hamper on the consumer’s behalf to the woman in their life

exchange4media Staff Mar 7, 2019 6:15 PM


Campaign encompasses video showcasing exemplary willpower of new-age women across age categories

exchange4media Staff Mar 7, 2019 4:41 PM


Mindshare, Madison Media, SPNI, Reliance Jio, and Leo Burnett Orchard also bag top honours

exchange4media Staff Nov 29, 2018 8:48 PM

CavinKare modifies ads following complaints upheld by ASCI?blur=25

The company states that the advertisements were not banned as alleged, however only certain modifications were sought, which have duly been incorporated and also communicated to ASCI

exchange4media Staff Oct 13, 2015 1:23 PM

JWT Chennai bags the creative mandate for CavinKare's dairy brand Cavin's?blur=25

The account size is estimated to be around Rs 50 lakh per annum according to industry sources

Deepa Balasubramanian Aug 7, 2014 8:06 AM

JWT Chennai bags the creative mandate for CavinKare’s dairy brand Cavin’s?blur=25

The account size is estimated to be around Rs 50 lakh per annum according to industry sources

Deepa Balasubramanian Aug 6, 2014 5:20 PM

Can mobile advertising reach the Rs 430-cr mark in 2014??blur=25

Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to know what the potential of this medium actually is

Abhinna Shreshtha Feb 5, 2014 7:55 AM

"A great radio ad will compliment your product's USP on a localised level"?blur=25

Amit Ghatak, GM - Mktg, CavinKare and jury member Golden Mikes 2014 speaks on how radio can strengthen a brand's USP on a localised level as well as the overall campaign

Abhinna Shreshtha Jan 30, 2014 9:35 AM

"Radio ads should concentrate on listening skills"?blur=25

From keeping the business objective in sight to keeping the content humorous and fun - some of the esteemed jury members of Golden Mikes 2014 awards share what goes into the making of a great radio ad

Abhinna Shreshtha Jan 28, 2014 9:39 AM

An idea makes an entrepreneur, not money: CavinKare's CK Ranganathan?blur=25

Though the importance of money can't be sidelined, it's the idea that gets one to create a product in the market that no one has yet created, says the Chairman & MD of CavinKare

Deepa Balasubramanian Oct 15, 2013 7:42 AM

CavinKare appoints new Dir & CEO for Personal Care & Foods Div?blur=25

Nellaiappan Thiruambalam joins CavinKare from Heinz India, bringing in 3 decades’ experience in consumer goods & institutional & commercial spaces

exchange4media Staff Apr 16, 2013 7:11 PM

CavinKare ropes in Parineeti Chopra as new face of Spinz?blur=25

Parineeti reflects the brand philosophy of ‘Stop Me If You Can’ while having fun with every challenge that comes in her way, says CavinKare’s Marketing Manager, Keshav Kumar

exchange4media Staff Sep 19, 2012 3:12 AM

CavinKare appnts: Jatin Bhatt is VP, Marketing?blur=25

The other senior level appointment at CavinKare is that of Murali Santhanam, who has joined as EVP for the group’s HR business unit.

exchange4media Staff Dec 30, 2011 7:59 AM

Contract adds Corelle Kitchenware & Piramal Realty to its kitty?blur=25

Close on the heels of bagging CavinKare’s Chik and Spinz hair colour brand, the agency has added two more businesses to its kitty -- Corelle Kitchenware and Piramal Realty.

Tasneem Limbdiwala Jun 15, 2011 8:44 AM

CavinKare appoints Contract for Chik on project?blur=25

Recently CavinKare (CK) has been reshuffling its roaster of agencies for its various category brands...

Tasneem Limbdiwala Jun 13, 2011 7:58 AM

CavinKare’s Garden Snacks hunts for creative partner?blur=25

Following its stake buyout in 2009 of traditional snacks marketer Garden Namkeen, CavinKare now is on the lookout for an agency to handle its creative business.

Tasneem Limbdiwala Jan 31, 2011 7:08 AM