carat-india
Amazon

Industry experts share their views on how Amazon’s Sponsored Display Advertising will ease the process of putting up campaigns on the platform, and its impact on the ad sector

Noel Dsouza Oct 15, 2019 8:31 AM

Dentsu Aegis Network logo

Featuring prominent Spill Poetry artist Priya Malik, the campaign aims to create awareness around the support mothers need in their journey, especially during breastfeeding

exchange4media Staff Sep 3, 2019 4:21 PM

ConsumerProtection

Experts say the Bill’s clause of penalty on endorsers will see celebrities becoming choosy and expensive

Tasmayee Laha Roy Aug 9, 2019 8:58 AM

DAN

The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office

exchange4media Staff Jul 10, 2019 2:09 PM

PramodCarat

Pramod PP has been part of Carat India for over eight years now. Prior to this move, he was Business Director, Carat – Delhi

exchange4media Staff Feb 13, 2019 2:00 PM

Me Too

Happy mcgarrybowen CEO, Kartik Iyer, and the agency’s CCO PM Praveen Das and iProspect CCO Dinesh Swamy put on administrative leave pending investigation into allegations against all three of them

exchange4media Staff Oct 15, 2018 9:22 AM

Columbus India to handle brand’s digital account; Behrouz is present across 15 cities

exchange4media Staff Jun 26, 2018 6:56 PM

The British Council has offices in nine cities across India and their work in India covers arts, sports, higher education, English language, training solution and library

exchange4media Staff Apr 11, 2018 1:23 PM

DAN Prism overlays the consumption pattern of the digital consumers on Facebook, YouTube and Programmatic Video with BARC to provide rich audience insights

exchange4media Staff Apr 4, 2018 2:12 PM

The Fossil Group account is based in Bangalore and will be handled by the teams of Carat Context and iProspect there

exchange4media Staff Feb 22, 2018 5:14 PM

This win comes on the back of Carat’s new business wins, including Zee OTT and Columbia Asia in the recent past

exchange4media Staff Feb 20, 2018 5:03 PM

Carat strengthens Mondelez team with two key appointments

Mayank Bhatnagar joins as senior vice president and will lead Mondelez business in India; Vinita Pachisia will be vice president, buying for Mondelez

exchange4media Staff Apr 5, 2017 8:24 AM

Mindshare leads the pack at inaugural Indian Content Marketing Awards

The first edition of exchange4media’s Indian Content Marketing Awards (ICMA) saw Mindshare India end the night with a tally of 12 metals along with the Platinum Award, while Spykar Lifestyles and ZenithOptimedia India took away 3 metals each. Carat India won 2 Gold metals, while Carat Isobar won 1 Bronze metaI. In all, 38 metals were given away

exchange4media Staff Sep 1, 2016 9:46 PM

The youth wants content that is short, crisp, niche: Kartik Iyer

With youngsters taking to ‘scanning’ rather than reading content, Carat’s Kartik Iyer stresses on looking at every medium as an integrated whole

Deepa Balasubramanian Jul 13, 2012 11:25 PM

Vserv.mobi strengthens South East Asia focus

Mobile advertising network, Vserv.mobi has appointed Vikas Gulati as Vice President – Business Development for South East Asia

exchange4media Staff Apr 24, 2012 9:04 AM

Ogilvy India lands up with the 2010 campaign for adidas India

Following a multi-agency pitch, adidas India has appointed Ogilvy India to work on its new campaign for 2010. With the upcoming ICC World Cup 2010, the sportswear manufacturer wants to create a buzz with the new campaign. Ogilvy India will be working on the current project for 2010. TBWA\India is the incumbent agency.

Tasneem Limbdiwala Mar 11, 2010 7:46 AM

Carat India bags Deutsche Bank’s India media biz

Following a global media review, Carat has bagged the media mandate for Deutsche Bank. It is learnt that this development is effective in the APAC markets, including India and China.

Tasneem Limbdiwala Jan 28, 2010 7:21 AM