carat-india
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Political ad volumes also saw a month-on-month growth in the last quarter of FY 2021. March 2021's political ad volumes grew by more than three times compared to January 2021 and February 2021

Tasmayee Laha Roy Apr 21, 2021 8:21 AM

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Prior to this, Singh was with Mindshare India where he held the position of Partner – Digital

exchange4media Staff Mar 8, 2021 11:35 AM

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Premium categories or high spenders on TV & news channels - durables, automobiles, FMCG and pharma - have made a noticeable comeback, say experts

Tasmayee Laha Roy Aug 3, 2020 8:14 AM

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Experts say June saw a growth of 30-40% with broadcasters offering discounts and offers to attract advertisers. July likely to see up to 50-60 % growth compared to April-May

Naziya Alvi Rahman Jul 6, 2020 8:51 AM

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According to TAM Adex report, advertising by the category in Mar-May '20 dropped by 47 per cent on TV and 25 per cent on digital. It increased by 163 per cent on radio

Sonam Saini Jun 10, 2020 8:40 AM

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Kotwani will be reporting to Kartik Iyer, President Media Brands and Amplifi, and will be responsible for the agency’s strategic progress and business growth, nationally

exchange4media Staff Jun 1, 2020 8:14 AM

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Industry experts say investing in regional channels a smarter option due to higher viewership numbers in rural areas

exchange4media Staff Oct 25, 2019 9:14 AM

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Industry experts share their views on how Amazon’s Sponsored Display Advertising will ease the process of putting up campaigns on the platform, and its impact on the ad sector

Noel Dsouza Oct 15, 2019 8:31 AM

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Featuring prominent Spill Poetry artist Priya Malik, the campaign aims to create awareness around the support mothers need in their journey, especially during breastfeeding

exchange4media Staff Sep 3, 2019 4:21 PM

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Experts say the Bill’s clause of penalty on endorsers will see celebrities becoming choosy and expensive

Tasmayee Laha Roy Aug 9, 2019 8:58 AM

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The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office

exchange4media Staff Jul 10, 2019 2:09 PM

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Pramod PP has been part of Carat India for over eight years now. Prior to this move, he was Business Director, Carat – Delhi

exchange4media Staff Feb 13, 2019 2:00 PM

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Happy mcgarrybowen CEO, Kartik Iyer, and the agency’s CCO PM Praveen Das and iProspect CCO Dinesh Swamy put on administrative leave pending investigation into allegations against all three of them

exchange4media Staff Oct 15, 2018 9:22 AM

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Columbus India to handle brand’s digital account; Behrouz is present across 15 cities

exchange4media Staff Jun 26, 2018 6:56 PM

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The British Council has offices in nine cities across India and their work in India covers arts, sports, higher education, English language, training solution and library

exchange4media Staff Apr 11, 2018 1:23 PM

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DAN Prism overlays the consumption pattern of the digital consumers on Facebook, YouTube and Programmatic Video with BARC to provide rich audience insights

exchange4media Staff Apr 4, 2018 2:12 PM

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The Fossil Group account is based in Bangalore and will be handled by the teams of Carat Context and iProspect there

exchange4media Staff Feb 22, 2018 5:14 PM

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This win comes on the back of Carat’s new business wins, including Zee OTT and Columbia Asia in the recent past

exchange4media Staff Feb 20, 2018 5:03 PM