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Priya Rege Jaggi joins from McDonalds where she was Marketing Head for over 2 years
Industry players tell us why D2C brands are building traffic by behaving less like advertisers and more like digital creators
Sunidhi Vijay Dec 11, 2025 8:54 AM
Guest Column: Taniya Pandey, Chief Marketing Officer of VLCC, emphasises that genuine advocacy goes beyond simply rewarding customers for positive feedback
Taniya Pandey Sep 15, 2025 8:43 AM
Authored and edited by A. S. Raghunath, the book chronicles Prabhat Khabar’s transformation under Shri Harivansh through a blend of editorial integrity and advocacy-driven advertising
e4m Staff Sep 11, 2025 1:42 PM
Efficacy Worldwide has appointed Somnath Sarkarr as National Investment Director, Prajesh Dutta as National Director – Strategy & Innovation, and Raj Choudhary as Business Head – South
e4m Staff Aug 25, 2025 1:13 PM
The value of the IPL ecosystem has grown 75% in dollar terms since 2020, D and P Advisory's 'Beyond 22 Yards' report
exchange4media Staff Dec 21, 2022 8:40 AM
In this edition of e4m PR & Corp Comm’s 30 Under 30 series, Titas Dutta, Global Corporate Communications Manager, Cactus Communications, shares how brands are choosing to have one central department
exchange4media Staff Aug 8, 2022 11:04 AM
The current run of LaLiga on MTV has seen a 3x rise in reach vis à vis last season, according to Viacom18's Anshul Ailawadi
exchange4media Staff Sep 2, 2021 8:17 AM
The agency will manage the SEO as well as create effective social media engagement for the brand
exchange4media Staff Aug 31, 2021 12:37 PM
The responsibilities of the agency will include Creative Communication, Media (Traditional and Digital) Social Media Management and Performance marketing
exchange4media Staff Jul 22, 2021 10:56 AM
The league has onboarded over 35 partners across 15 countries in the year gone by
exchange4media Staff Jan 20, 2021 12:42 PM
Convosight compares the three most preferred channels for effectivenes
exchange4media Staff Jan 12, 2021 12:28 PM
In a chat with e4m, LaLiga MD Cachaza lets us in on the league's fruitful partnership with Facebook
exchange4media Staff Jan 7, 2021 8:50 AM
Siddharth Kumar will be heading the practice with the aim to garner expertise beyond healthcare
exchange4media Staff Dec 16, 2020 6:19 PM
Jose Antonio Cachaza, MD, LaLiga India, shares how the league is working to keep the flame burning after Covid, businesses plans in India, and more
Misbaah Mansuri Dec 7, 2020 9:02 AM
Prior to this, Dalton was Senior Director, Ola Mobility Institute
exchange4media Staff Jul 10, 2020 8:56 AM
Conceptualised and produced by India On Track, the campaign will have a 360-degree rollout across various platforms
exchange4media Staff Feb 22, 2020 7:34 AM
Jatin Aggarwal, Director- Public Affairs, Communication & CSR, Renault India Pvt Ltd, talks about how Renault has been employing innovative ways to market its new product TRIBER
Nafisa Shaheen Feb 5, 2020 7:13 AM
Treize Communications will handle Socxo's entire PR strategy and implementation, including personal branding, corporate news and developing the growing brand advocacy space in India
exchange4media Staff Jan 2, 2020 1:39 PM