brand-safety
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An advantage that OTT platforms have over other online video streaming platforms is brand safety as the content that goes live on OTT platforms is already checked

exchange4media Staff Jun 18, 2020 6:06 PM

John Montgomery, Global Executive Vice President of Brand Safety, GroupM?blur=25

John Montgomery, Global Executive Vice President of Brand Safety, GroupM, spoke to exchange4media Editor Naziya Alvi Rahman on the changes brought about by COVID-19, news & advertising and much more

Naziya Alvi Rahman Jun 12, 2020 8:18 AM

brandsafety?blur=25

The report highlights social, technological and political factors that will impact brand safety in future

exchange4media Staff Jun 10, 2020 6:33 PM

mFilterIt?blur=25

Offering holistic ad-fraud elimination and brand safety analytics to brands across 14 countries help them take real-time actions saving millions

exchange4media Staff Mar 3, 2020 3:43 PM

John?blur=25

The Global EVP of Brand Safety at GroupM talks on brand safety and ad fraud measurement & mitigation

Tasmayee Laha Roy Sep 26, 2019 8:59 AM

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This comes after an ad for one of its brands, Starburst was shown before a video of drill music group, Moscow 17, which fuels gang violence in London

exchange4media Staff Aug 7, 2018 8:53 AM

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Digital media buyers welcome Twitter's crackdown on bots; believe that the next step is to verify every account on the platform

Venkata Susmita Biswas Jul 13, 2018 8:58 AM

Brand Safety in India is still nascent: John Montgomery, GroupM?blur=25

John Montgomery, GroupM‘s Global Executive Vice President of Brand Safety, talks about points that marketers today need to be mindful of to ensure brand safety, how to mitigate ad fraud and highlights the need for awareness of brand safety in India today

Priyanka Mehra Jun 14, 2017 8:11 AM