brand-equity
Kantar's study, in collaboration with ASCI, also revealed that brands can unlock higher marketing ROI through the use of progressive portrayals of women
exchange4media Staff Apr 20, 2022 12:45 PM
TEA@Rediffusion will be rolled out to all offices this month
exchange4media Staff Feb 16, 2022 10:07 AM
Guest Column: Ronita Mitra, Founder, Brand Eagle Consulting, writes why an environment fraught with squabbles amid the recent TRP scandal is an unnecessary risk to any brand’s equity
Ronita Mitra Oct 13, 2020 1:50 PM
The new e-commerce policy aims to address issues like predatory pricing and deep discounting
Ruhail Amin Dec 31, 2018 8:22 AM
The brand equity of Rajasthan Royals has been displaced post the spot fixing controversy, but it is not dented. Brand IPL has taken a harder hit, say market experts
Abhinav Trivedi May 23, 2013 9:43 PM
Chakravarti has been roped in as Associate Creative Director. Her last stint was with Grey Worldwide
exchange4media Staff Sep 28, 2012 7:59 PM
Chakravarti has been roped in as Associate Creative Director. Her last stint was with Grey Worldwide
exchange4media Staff Sep 28, 2012 7:59 PM
