brand-equity
Kantar?blur=25

Kantar's study, in collaboration with ASCI, also revealed that brands can unlock higher marketing ROI through the use of progressive portrayals of women

exchange4media Staff Apr 20, 2022 12:45 PM

TRP?blur=25

Guest Column: Ronita Mitra, Founder, Brand Eagle Consulting, writes why an environment fraught with squabbles amid the recent TRP scandal is an unnecessary risk to any brand’s equity

Ronita Mitra Oct 13, 2020 1:50 PM

ecommerce?blur=25

The new e-commerce policy aims to address issues like predatory pricing and deep discounting

Ruhail Amin Dec 31, 2018 8:22 AM

Brand Rajasthan Royals remains intact; IPL to be affected more?blur=25

The brand equity of Rajasthan Royals has been displaced post the spot fixing controversy, but it is not dented. Brand IPL has taken a harder hit, say market experts

Abhinav Trivedi May 23, 2013 9:43 PM

Taproot India hires Pallavi Chakravarti?blur=25

Chakravarti has been roped in as Associate Creative Director. Her last stint was with Grey Worldwide

exchange4media Staff Sep 28, 2012 7:59 PM

Taproot India hires Pallavi Chakravarti?blur=25

Chakravarti has been roped in as Associate Creative Director. Her last stint was with Grey Worldwide

exchange4media Staff Sep 28, 2012 7:59 PM