experiential marketing?blur=25

Bira 91, Lexus and Tanishq share their journey in developing an experiential marketing strategy that sticks with the consumer

Chehneet Kaur Aug 17, 2023 8:18 AM


The brand will serve as the Official Partner for Mumbai Indians, Delhi Capitals, Royal Challengers Bangalore, Kolkata Knight Riders and Sunrisers Hyderabad

e4m Desk Mar 28, 2023 1:00 PM


The ‘House of the Dragon’ merchandise celebrates the season of Fire and Blood and is dedicated to fans across India

e4m Desk Sep 19, 2022 12:53 PM


Marketers and manufacturers say brands are creating a persona, forming digital collaborations and rethinking core messages

Shantanu David Jun 1, 2022 8:44 AM


Bira 91 to be the Official Cheer Partner of the Delhi-based franchise

e4m Desk Mar 24, 2022 4:51 PM


From creating different outlooks on Santa Claus to showering the customers with interesting deals and offers, here’s how various brands are spreading the Christmas cheer

e4m Desk Dec 25, 2021 7:53 AM


Prior to joining Bira 91, Arya was Director Solutions for Global Solutions Center and also double-hatted as CFO for AB-InBev India

e4m Desk Sep 8, 2020 2:52 PM

e4m Webinar with Deepak Sinha, VP, Marketing, BIRA 91 & Meera Iyer, CMO, Medlife?blur=25

On e4m webinar were Meera Iyer, CMO, Medlife & Deepak Sinha, VP Marketing, Bira 91, sharing insights on how brands are preparing for the COVID-19 downturn and the road ahead

e4m Desk Apr 16, 2020 8:55 AM

mCanvas Interactive Ads?blur=25

Idea #IndiaKaLiveNetwork and Flipkart's Big Billion Days Sale were among some of the top interactive ads of 2019

e4m Desk Jan 21, 2020 6:03 PM

Bira 91?blur=25

This association with Procam International will mark Bira 91’s debut into mass participation sports

e4m Desk Jan 7, 2020 4:08 PM


The appointment is effective immediately and the account will be serviced out of OMD’s Gurugram office

e4m Desk Sep 5, 2019 8:46 AM

Deepak Sinha Bira 91?blur=25

Sinha has worked in the marketing domain for more than 14 years across companies such as Pernod Ricard, MillerCoors and alcohol beverage start-ups across different stages of growth

e4m Desk May 27, 2019 12:15 PM

Bira 91?blur=25

Sudhir Jain will head the company’s Manufacturing operations, whereas Thomas Hartman joins as Vice President – Innovation Brewing to lead new product development

e4m Desk Jan 30, 2019 4:00 PM

BIG Ganga launches four new shows in January?blur=25

The shows will cater to audiences within the Hindi heartlandwith multiple genres of content

e4m Desk Jan 16, 2017 3:31 PM

Neo@Ogilvy appoints Biraja Swain as its Chief Growth and Innovation Officer?blur=25

Other than leading the Neo Center of Excellence, Swain will also drive growth and build capability in the mobile space and lead innovation for Ogilvy’s current businesses

e4m Desk Mar 31, 2016 7:57 AM

Google’s +1 plugin and its impact on search marketing?blur=25

Besides Google+, another feature by Google that is gaining importance is the introduction of its social plugin feature – the ‘+1’, which works as a recommendation feature. e4m speaks with industry experts to find out how it will impact search marketing...

Shubhi Tandon Jul 12, 2011 10:02 AM