Record-breaking traffic, viral deals, and unexpected cancellations turned India’s biggest e-commerce festival into a mix of triumphs and frustrations for shoppers

Anuja Jain Sep 24, 2025 9:06 AM

The new film, directed by Gabriel Ghoderao, dramatises the discovery of India’s 10-year-old abandoned cart

e4m Staff Sep 23, 2025 12:41 PM

Conceptualised by 22feet Tribal Worldwide, the campaign uses AI to redefine shopping for bachelors

e4m Staff Sep 19, 2025 12:26 PM

The Flipkart campaign, conceptualised by Talented, has Dr. R.D. Sharma stepping out of the classroom

e4m Staff Sep 10, 2025 11:43 AM

The e-commerce giant channels multi-celebrity advertising magic to transform shopping sprees into surreal celebrity wonderlands for its Big Billion Days campaign

Aryendra Khan Sep 8, 2025 12:47 PM

The ecomm brand made the Big Billion Days announcement after the actor tweeting about 'being too late' for the sale

e4m Staff Oct 20, 2024 10:00 AM

Tavleen Bhatia, CMO, Cleartrip, discusses the inspiration behind the new campaign and thoughts on positioning the brand as a trusted ally for travellers and more

Ritika Raj Oct 4, 2024 12:50 PM

The integrated activation by FCB Kinnect is to showcase its diverse product range in a way that resonates with the Gen Z audience

e4m Staff Sep 25, 2024 11:53 AM

While the creative and quirky approach has potential, the complex and seemingly sarcastic narrative may leave viewers puzzled rather than enlightened about the benefits of shopping during the sale.

Soumya Gawri Sep 25, 2024 9:21 AM

On scanning the QR code in the ad, the Flipkart immersive experience takes a spin on the traditional print advertisement and showcases a 3D-esque experience for their range of televisions

e4m Staff Sep 24, 2024 2:30 PM

As per the report, in the apparel & accessories section sale of hats saw an 87% increase; mobile phones sale up 79%

exchange4media Staff Oct 13, 2022 12:54 PM

Conceptualised by McCann Worldgroup, it showcases how shoppers breakout of behaviour patterns and “Flip” when they hear about Flipkart Big Billion Days

exchange4media Staff Oct 9, 2021 1:27 PM

The campaign, conceptualised by McCann Worldgroup, features Virat Kohli, Ranbir Kapoor, Alia Bhat, Amitabh Bachchan and Mahesh Babu

exchange4media Staff Oct 7, 2020 10:45 AM

Idea #IndiaKaLiveNetwork and Flipkart's Big Billion Days Sale were among some of the top interactive ads of 2019

exchange4media Staff Jan 21, 2020 6:03 PM