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On World Music Day, industry experts and musicians talk about content creation, new launches and emerging trends

Priyaankaa Mathur 3 days ago

According to the 2019 BrandZ Top 100 Most Valuable Global Brands ranking released by WPP and Kantar, Amazon moves ahead of Apple and Google to end the technology giants’ 12-year dominance

exchange4media Staff 1 week ago

Deveshwar is credited with steering ITC through turbulent times & diversifying the group from a tobacco company to a hospitality, FMCG and IT conglomerate

exchange4media Staff 13-May-2019

With this launch, RDC India aims to offer a collaborative, integrated and personalised approach for optimal therapy to people with diabetes or those at risk of developing the disorder

exchange4media Staff 03-May-2019

This new experience is now live and available to all Apple Watch users over the country

exchange4media Staff 02-May-2019

A latest study by Hungama Music shows users making an increased preference for content that is local and in their language 

Tasmayee Laha Roy 01-March-2019

Vodafone’s campaign on better connectivity in crowded places and ad for Honor View20 take second and third positions respectively

exchange4media Staff 27-February-2019

The creative genius behind campaigns such as “Think Different,” the Energizer bunny, and the Taco Bell chihuahua, Clow is also well known for his long partnership with Steve Jobs and Apple

exchange4media Staff 15-February-2019

Users of both platforms will benefit from the library of ZEE5 comprising movies, original shows and TV shows, and Gaana’s music library

exchange4media Staff 12-February-2019

OnePlus 6T McLaren Edition- #SalutetoSpeed takes second place, while Virat Kohli's Too Yumm! Karare - Baahar Se Tedha! Andhar Se Seedha! clinches the tenth place on the list

exchange4media Staff 31-January-2019

Apple’s Siri, Google’s Assistant, Microsoft’s Cortana and Amazon’s Alexa are some of the major voice recognition tools reshaping the dynamics of the market

Dolly Mahayan 24-January-2019

The interlocking red and yellow circles will now stand on their own

exchange4media Staff 08-January-2019

The company which was once an inspiration for marketers is now grappling with its sales strategy, not just in India, but globally too

Ruhail Amin 08-January-2019

According to YouTube, India has “truly became a ‘video-first’ country” with the platform reaching over 245 million monthly active users

exchange4media Staff 07-December-2018

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff 17-November-2018

Ashish Chowdhary will succeed Michel Coulomb. He had been associated with Nokia as the Chief Customer Operations Officer

exchange4media Staff 13-November-2018

A round-up of the 10 most viewed YouTube ads in India for the month of September

exchange4media Staff 06-November-2018

Previously she worked with Adobe Digital Media Solutions as their Marketing Head

exchange4media Staff 02-November-2018

Srivastava was previously the Lead of Retail Expansion at Apple

exchange4media Staff 09-October-2018

Facebook ratings decline; New Entrants include Spotify and Subaru; re-entrants are Chanel, Hennessy, Nintendo

exchange4media Staff 06-October-2018

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