apple
The broader industry is now closely watching how global tech platforms interpret and enforce India’s new gaming regulations
Imran Fazal May 2, 2026 12:02 PM
Tim Cook will become Executive Chairman of Apple’s board of directors; Ternus to take over on September 1, 2026
e4m Staff Apr 21, 2026 7:59 AM
Steve Wozniak questions AI’s depth, says current systems lack understanding, emotion and intent
e4m Staff Mar 31, 2026 2:52 PM
Apple has hosted a series of celebrations across major global cities, with each location reflecting a mix of community engagement, creativity, and live experiences
e4m Staff Mar 30, 2026 4:31 PM
Lilian Rincon was with Google for almost a decade leading its shopping and assistant products
e4m Staff Mar 28, 2026 8:25 AM
The crossover between tech and motorsport quickly sparked reactions online
Vaishnavi Deshpande Mar 11, 2026 6:07 PM
Apple’s ‘Shot on iPhone 17 Pro’ film blends live-action and stop-motion craft to tell a moving Chinese New Year story, and wins top honours at ONE Asia
Aryendra Khan Mar 5, 2026 8:41 AM
Avtar Ram Singh will be overseeing App Store, Apple Arcade & Games App
e4m Staff Feb 2, 2026 11:48 AM
Strong iPhone demand and services momentum lift Apple’s outlook despite supply-side pressures
e4m Staff Jan 30, 2026 2:14 PM
As we go through this week, here are brands that traded loud claims for sharp insights, cultural cues, and stories that actually feel lived-in
Aryendra Khan Jan 24, 2026 9:41 AM
Apple’s decision to deploy Google’s Gemini for Siri powers a sharp re-rating of Alphabet shares
e4m Staff Jan 13, 2026 1:18 PM
As we wrap up the second week of 2026, we look back at the brand campaigns that stood out this week
Aryendra Khan Jan 10, 2026 8:06 AM
This was not the year Big Tech escaped scrutiny. It was the year scrutiny finally began to harden institutionally, even as the businesses themselves continued to compound
Shantanu David Dec 23, 2025 9:14 AM
The film has been created in collaboration with Larry Jackson, founder of gamma., and director Anthony Mandler
e4m Staff Dec 20, 2025 8:40 AM
Jeff Williams most recently served as Chief Operating Officer at Apple until his retirement earlier this year
e4m Staff Dec 10, 2025 12:46 PM
This week, we give you a wrap of all the big emotions, clever humour, and world-class craft from the advertising world
Soumya Gawri Dec 6, 2025 9:24 AM
John Giannandrea, Apple's Senior Vice President for Machine Learning and AI Strategy, is stepping down from his role
e4m Staff Dec 2, 2025 10:16 AM
In India, phone brands like Xiaomi and Vivo are integrating agents for travel planning and personalised camera settings.
Brij Pahwa Nov 19, 2025 12:20 PM
The build-up started weeks before the launch event, with Apple-focused creators, analysts, and retailers driving an unusually high number of leaks and speculation threads
e4m Staff Nov 18, 2025 1:42 PM
Apple and Japanese fashion house ISSEY MIYAKE have come up with an iPhone Pocket, a ‘wearable’ pouch that looks more than a sleeve
e4m Staff Nov 13, 2025 2:27 PM
Strong sales in emerging markets, especially India, lift Apple’s September-quarter results to an all-time high
e4m Staff Oct 31, 2025 11:13 AM
With over 2.35 billion active Apple devices worldwide as of 2025, Apple sits atop a mountain of user data.
Brij Pahwa Oct 28, 2025 2:56 PM
Reports suggest Apple is preparing to bring ads to Maps in 2026, allowing businesses to promote themselves through AI-powered listings
e4m Staff Oct 27, 2025 12:38 PM
iPhone 17 launch rekindles the debate on aspiration, affordability, and advertising creativity
Anuja Jain Sep 13, 2025 8:22 AM
The iPhone 17 series lineup, launched at the ‘Awe Dropping’ event, includes the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max
e4m Staff Sep 10, 2025 8:38 AM
Xiaomi’s aggressive print and social campaigns comparing its devices to rivals’ flagships spark pushback
e4m Staff Aug 28, 2025 7:04 PM
Google takes advantage of Apple's decision to postpone Siri’s AI upgrade until 2026, spotlighting the Pixel 10’s ready-to-use AI features in a playful new ad
e4m Staff Aug 6, 2025 10:39 AM
The announcement was made by Shalini Poddar, Director at Apple, who emphasized the search for an exceptional candidate to lead the marketing efforts for Apple's suite of content services in India
e4m Desk Apr 14, 2025 10:36 AM
Prime Video customers in India will now be able to subscribe to Apple TV+
e4m Staff Apr 2, 2025 12:26 PM
According to TRA’s Brand Trust Report 2025, 324 brands having improved rank positions from the previous year
e4m Staff Mar 24, 2025 12:15 PM
During the Q1 2025 earnings call, Apple CEO Tim Cook turned the spotlight on the key role played by India in the company's global strategy
e4m Staff Jan 31, 2025 12:28 PM
Prior to this, Mili Kapoor was with Philips as Consumer Marketing Leader
e4m Desk Dec 31, 2024 11:51 AM
Campaigns from Kia Syros, Vi, Google and others that caught our eye this week
Soumya Gawri Nov 30, 2024 8:33 AM















