Dell retains top spot, Apple iPhone climbs 30 places in TRA Brand Trust Report 2025

TRA’s Brand Trust Report (BTR) 2025 has placed Dell as India’s ‘most trusted brand’ for the sixth consecutive year.

Apple iPhone has jumped 13 ranks to take the second position for the first time in the TRA’s Brand Trust Report (BTR) 2025.

Hewlett Packard Laptops, which secured the third spot this year, as per the fourteenth edition of Brand Trust Report.

Sony (Televisions) has climbed to the fourth rank and Honda (Motorcycles - Manufacturer), despite dropping three places, is ranked fifth, making it a leader in the

Automobiles Super-Category and the only automobile brand among the top 15.

LIC (Life Insurance - PSU) has secured the sixth position, gaining three ranks and D-Mart (Hypermarket - Indian) has made an impressive 16-rank leap to eighth position and LG (Refrigerators) has also made a significant leap of 18 places to break into the top ten at rank 10.

Among the top twenty include Tanishq, which soared 34 ranks to reach 13th rank and Amul Butter, which has seen a 14-rank uptick to reach 15th in BTR 2025. Some significant drops include Amazon (Online retailer), which fell 9 places to 12th position, MI (Mobile Phones), which declined 10 ranks to 16th position, Nike slipped 13 ranks to go out of the top twenty and be ranked at 21st rank this year.

N. Chandramouli, CEO, TRA Research, commented, “Even the most seasoned marketers believe that trust is a very stable factor in a brand’s achievement. However, nothing could be further from reality. While trust is difficult to build, it is quite easy to lose depending on brand action and communication, or lack thereof. This is evidenced by the brand performances in this year’s study with 324 brands having improved rank positions from the previous year, 349 brands which fell in ranks and 326 either exited from last year or entered new this year."

“This year the largest number of brands has been seen in the category of air conditioners and mobile phones with 19 brands each, Televisions has 17 brands, and both categories of Deo/Perfume and SUV-Brands have 14 brands each. The key to sustaining trust is authenticity, transparency, and meaningful consumer engagement across all touchpoints. As new technologies like AI evolve and get adopted, we will an impact of brand trust through the learning curves that brands make,” Chandramouli further added.