Dell unveils TVC for Ascend program

The video campaign brings to life the struggles faced by a start-up

e4m by exchange4media Staff
Published: Jun 30, 2022 12:03 PM  | 1 min read

Dell has launched a latest campaign for the Indian start-up ecosystem. Dell Technologies is strongly invested in the Indian Startup ecosystem to help them innovate and grow. In alignment with this vision, Dell Ascend program was conceptualized.

The program comprises of mentorship hours by Dell Technologies leaders, special offers/bundles, and networking opportunities. As a part of this program, Dell has launched a video campaign to bring to life the struggles faced by a start-up while saluting their ‘never give-up’ attitude.

Highlighting the significance of this campaign, Nidhi Hola, Country Marketing Director – India, Dell Technologies says, “At Dell Technologies, we celebrate the 'can do' spirit of startups and are committed to enabling their dreams, with the right support and strategy. This campaign, launched in-line with our Dell ASCEND program, aims to help startups scale up at the speed of thought and have a transformative effect on their growth journey. We're bringing together innovative technologies, strategic guidance, proven practical capabilities and expert consultation – all under one program. Our solutions are designed to empower organizations to continue with their business as usual and innovate into a new future.”




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