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In the absence of an industry-backed measurement system for the OTT space, industry experts explain why analytics provided by private players may not be enough in the long run

Shikha Paliwal Jan 6, 2020 8:36 AM

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As 2019 ends on a promising note for the Indian OTT market, 2020 will belong to regional markets, quality content, consolidation and more, say experts

Shikha Paliwal Dec 30, 2019 9:22 AM

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The marriage between OOH and Digital has worked fantastically across India in the past five years, according to industry experts

Anjali Thakur Dec 18, 2019 7:51 AM

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Experts believe that while certain players will be affected by the launch of Disney+ in India, the platform will draw a mainly premium audience

Sonam Saini Nov 20, 2019 8:32 AM

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The move will allow subscribers to use Microsoft’s BlendNet technology to download and access ALTBalaji content without consuming large amounts of cellular data

exchange4media Staff Sep 24, 2019 3:04 PM

Sunil Nair?blur=25

In his previous stints Nair has held leadership positions in Reliance Jio, Star TV & OneChannel Media

exchange4media Staff Sep 12, 2019 10:17 AM

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Along with the trailer, Alexa users will now get access to Apharan’s title track, dialogues, trivia and jokes

exchange4media Staff Aug 13, 2019 10:54 AM

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Customers can now experience a one-click purchase using Amazon Pay and avail a flat 50% cashback up to Rs 150 on paying for their ALTBalaji subscription

exchange4media Staff Aug 6, 2019 4:09 PM

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The content sharing arrangement, includes co-creation of 60+ Original content series in Hindi, which will be available exclusively to SVOD subscribers of both platforms

exchange4media Staff Jul 29, 2019 10:07 AM

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The move will allow merchants to be able to provide ALTBalaji subscriptions to even those who don’t have access to a digital payment mechanism

exchange4media Staff Jul 23, 2019 1:39 PM

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The digital platform devised a 360-degree-marketing campaign encapsulating social media, digital, television, on-ground activations, radio and the print medium, along with OOH and offline campaigns

exchange4media Staff Jul 1, 2019 12:51 PM

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With this tie-up, LG’s SMART TV users can now access ALTBalaji’s library of Hindi Original Exclusives

exchange4media Staff Jun 13, 2019 3:07 PM

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MMTBlack will be an invite-only programme of MakeMyTrip wherein members get to store unlimited money in MyCash wallet

exchange4media Staff May 28, 2019 2:32 PM

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Revenues from operations have increased 6% driven by higher revenues from content production

exchange4media Staff May 23, 2019 3:31 PM

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Directed by Karishma Kohli, 'Mentalhood' will see actor Karisma Kapoor making her digital debut as Meira Sharma, an out and about mental mom

exchange4media Staff May 22, 2019 4:49 PM

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‘ALTBalaji Ka Sabse bada fan’ contest & #BreastBuffer campaign launched as part of celebrations

exchange4media Staff Apr 16, 2019 5:04 PM

Kehne Ko Humsafar Hai Season 2?blur=25

The campaign has already hit 20 million views on social media in 2 weeks and is rearing to go forward

exchange4media Staff Feb 22, 2019 11:32 AM

manav sethi?blur=25

Sethi has over 15 years of experience in product, engineering, technology and marketing

exchange4media Staff Feb 6, 2019 10:36 AM