altbalaji
OTT?blur=25

Industry players say the prime focus is on driving consumer outreach and introducing new content forms

Nafisa Shaheen 5 hours ago

AltBalaji?blur=25

The OTT platform has started a social media campaign, reminding people to log into ALTBalaji and binge-watch their shows

exchange4media Staff Mar 21, 2020 8:45 AM

AltBalaji?blur=25

Brands like Suzuki Motorcycle India, Tata Trusts, Havells, PVR Pictures, FreeCharge, Parker Pens India, Balaji Motion Pictures, and Colors have come aboard this campaign

exchange4media Staff Mar 12, 2020 2:53 PM

Ekta Kapoor?blur=25

Ekta Kapoor and Tarun Katial also announced the commencement of 'A Married Woman', a web series based on Manju Kapur's novel at Code M's success party

exchange4media Staff Feb 19, 2020 2:19 PM

Shahbuddin Shaikh?blur=25

Prior to this, Shaikh has worked with brands like Vuclip Pvt. Ltd., Mauj Mobile, Orios Ltd., Informatic Systems, etc.

exchange4media Staff Feb 18, 2020 4:30 PM

IAMAI?blur=25

Hotstar, Voot, Jio, and SonyLiv have launched the Digital Curated Content Complaint Council (DCCCC) but several OTT players were conspicuous by their absence

exchange4media Staff Feb 6, 2020 8:32 AM

Divya Dixit?blur=25

In a freewheeling chat with exchange4media, Dixit SVP - Marketing, Analytics & Direct Revenue at ALTBalaji speaks passionately about the business she understands best

Shikha Paliwal Jan 31, 2020 1:15 PM

ott?blur=25

In the absence of an industry-backed measurement system for the OTT space, industry experts explain why analytics provided by private players may not be enough in the long run

Shikha Paliwal Jan 6, 2020 8:36 AM

OTT?blur=25

As 2019 ends on a promising note for the Indian OTT market, 2020 will belong to regional markets, quality content, consolidation and more, say experts

Shikha Paliwal Dec 30, 2019 9:22 AM

OTT?blur=25

The marriage between OOH and Digital has worked fantastically across India in the past five years, according to industry experts

Anjali Thakur Dec 18, 2019 7:51 AM

Disney Plus?blur=25

Experts believe that while certain players will be affected by the launch of Disney+ in India, the platform will draw a mainly premium audience

Sonam Saini Nov 20, 2019 8:32 AM

AltBalaji?blur=25

The move will allow subscribers to use Microsoft’s BlendNet technology to download and access ALTBalaji content without consuming large amounts of cellular data

exchange4media Staff Sep 24, 2019 3:04 PM

Sunil Nair?blur=25

In his previous stints Nair has held leadership positions in Reliance Jio, Star TV & OneChannel Media

exchange4media Staff Sep 12, 2019 10:17 AM

Alt Balaji?blur=25

Along with the trailer, Alexa users will now get access to Apharan’s title track, dialogues, trivia and jokes

exchange4media Staff Aug 13, 2019 10:54 AM

Altbalaji?blur=25

Customers can now experience a one-click purchase using Amazon Pay and avail a flat 50% cashback up to Rs 150 on paying for their ALTBalaji subscription

exchange4media Staff Aug 6, 2019 4:09 PM

balaji?blur=25

The content sharing arrangement, includes co-creation of 60+ Original content series in Hindi, which will be available exclusively to SVOD subscribers of both platforms

exchange4media Staff Jul 29, 2019 10:07 AM

Alt Balaji?blur=25

The move will allow merchants to be able to provide ALTBalaji subscriptions to even those who don’t have access to a digital payment mechanism

exchange4media Staff Jul 23, 2019 1:39 PM

altbalaji?blur=25

The digital platform devised a 360-degree-marketing campaign encapsulating social media, digital, television, on-ground activations, radio and the print medium, along with OOH and offline campaigns

exchange4media Staff Jul 1, 2019 12:51 PM