altbalaji
Limelight webinar?blur=25

Thought leaders from the OTT industry shared their views on the changing role of OTT platforms in the new normal

exchange4media Staff Oct 1, 2020 8:47 AM

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Chingari will introduce ALTBalaji’s verified brand page and host snackable video content of its most popular series

exchange4media Staff Sep 1, 2020 4:27 PM

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Industry players say the prime focus is on driving consumer outreach and introducing new content forms

Nafisa Shaheen Jun 4, 2020 8:40 AM

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The OTT platform has started a social media campaign, reminding people to log into ALTBalaji and binge-watch their shows

exchange4media Staff Mar 21, 2020 8:45 AM

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Brands like Suzuki Motorcycle India, Tata Trusts, Havells, PVR Pictures, FreeCharge, Parker Pens India, Balaji Motion Pictures, and Colors have come aboard this campaign

exchange4media Staff Mar 12, 2020 2:53 PM

Ekta Kapoor?blur=25

Ekta Kapoor and Tarun Katial also announced the commencement of 'A Married Woman', a web series based on Manju Kapur's novel at Code M's success party

exchange4media Staff Feb 19, 2020 2:19 PM

Shahbuddin Shaikh?blur=25

Prior to this, Shaikh has worked with brands like Vuclip Pvt. Ltd., Mauj Mobile, Orios Ltd., Informatic Systems, etc.

exchange4media Staff Feb 18, 2020 4:30 PM

IAMAI?blur=25

Hotstar, Voot, Jio, and SonyLiv have launched the Digital Curated Content Complaint Council (DCCCC) but several OTT players were conspicuous by their absence

exchange4media Staff Feb 6, 2020 8:32 AM

Divya Dixit?blur=25

In a freewheeling chat with exchange4media, Dixit SVP - Marketing, Analytics & Direct Revenue at ALTBalaji speaks passionately about the business she understands best

Shikha Paliwal Jan 31, 2020 1:15 PM

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In the absence of an industry-backed measurement system for the OTT space, industry experts explain why analytics provided by private players may not be enough in the long run

Shikha Paliwal Jan 6, 2020 8:36 AM

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As 2019 ends on a promising note for the Indian OTT market, 2020 will belong to regional markets, quality content, consolidation and more, say experts

Shikha Paliwal Dec 30, 2019 9:22 AM

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The marriage between OOH and Digital has worked fantastically across India in the past five years, according to industry experts

Anjali Thakur Dec 18, 2019 7:51 AM

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Experts believe that while certain players will be affected by the launch of Disney+ in India, the platform will draw a mainly premium audience

Sonam Saini Nov 20, 2019 8:32 AM

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The move will allow subscribers to use Microsoft’s BlendNet technology to download and access ALTBalaji content without consuming large amounts of cellular data

exchange4media Staff Sep 24, 2019 3:04 PM

Sunil Nair?blur=25

In his previous stints Nair has held leadership positions in Reliance Jio, Star TV & OneChannel Media

exchange4media Staff Sep 12, 2019 10:17 AM

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Along with the trailer, Alexa users will now get access to Apharan’s title track, dialogues, trivia and jokes

exchange4media Staff Aug 13, 2019 10:54 AM

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Customers can now experience a one-click purchase using Amazon Pay and avail a flat 50% cashback up to Rs 150 on paying for their ALTBalaji subscription

exchange4media Staff Aug 6, 2019 4:09 PM

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The content sharing arrangement, includes co-creation of 60+ Original content series in Hindi, which will be available exclusively to SVOD subscribers of both platforms

exchange4media Staff Jul 29, 2019 10:07 AM