ALTBalaji launches quirky #StayALT campaign about staying safe at home

The OTT platform has started a social media campaign, reminding people to log into ALTBalaji and binge-watch their shows

e4m by exchange4media Staff
Published: Mar 21, 2020 8:45 AM  | 2 min read

ALTBalaji, one of India’s leading homegrown OTT platforms, that has been ruling the streaming industry with its slew of entertaining and relatable offerings, once again proves that it rules the roost when it comes to creating relatable content. Introducing its latest campaign #StayALT, the platform takes a quirky route to raise awareness around staying safe at home amidst self-quarantine due to the viral outbreak. ALTBalaji’s #StayALT campaign contributes towards the ongoing social-media conversation around the lookout for the best and the most exciting activities to indulge in and not venture out to seek entertainment. 

Catering to the demands and preferences of the Indian audience, ALTBalaji through its latest campaign encourages everyone to stay at home safely while giving them a wide variety of captivating content to explore and enjoy. As a part of the ongoing campaign, ALTBalaji uploaded witty and quirky posts on its social media handles while reminding people to log-into ALTBalaji and binge-watch their shows. Tapping into the pulse of the millennial audience, it crafted phrases such as ‘The only code of conduct that can help you crack this code - Stay indoors and stay safe. #StayALT and binge #CodeM on #ALTBalaji’, ‘Some situations may be out of syllabus, but #ClassOf2020 is still on #ALTBalaji. Stay home, #StayALT and binge now’, ‘Ghar ka khana aur binge karne ka yeh bahana - what a great combination to! #StayALT, Stay indoors, stay safe :)’ among others. 

On the campaign, Divya Dixit, SVP, Marketing, Analytics & Direct Revenue at ALTBalaji said, “We appreciate the effort and awareness people all around are showing towards combating the situation. The current times are difficult, and we seek to raise awareness for the communities’ safety amongst our audience and hence we initiated this community service brand campaign. This is our unique way of encouraging people to stay safely at home, #StayALT and be a responsible member of society at dire times.”

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