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Alia's first campaign with Myntra marks the launch of Myntra Beauty's Glow Up Days event
e4m Staff Apr 9, 2026 12:53 PM
The trend basically is sharing old photos, often featuring then-popular filters like Snapchat's dog ears or flower crowns, grainy selfies and glimpses of life from ten years prior
Vaishnavi Deshpande Jan 19, 2026 3:26 PM
The TVC highlights the durability and reliability of Rungta Steel TMT Bars
e4m Staff Dec 12, 2025 4:34 PM
The 15th edition of Malabar Gold & Diamonds flagship ‘Brides of India’ campaign is directed by Abhishek Varman
e4m Staff Nov 25, 2025 5:08 PM
As per a Kroll report, brand value of top 25 Indian celebrities stands at $2bn; Ranveer Singh in 2nd spot with $170.7 mn, Shah Rukh Khan at No. 3 with $145.7 mn
e4m Staff Sep 25, 2025 8:21 AM
With Alia Bhatt and Diljit Dosanjh at the helm, Easy in Levi’s® captures a cultural shift that embraces silhouettes designed for individuality and ease
e4m Staff Sep 11, 2025 12:50 PM
According to the brand, the company is expand its women’s portfolio and leading the shift towards expressive, style-led, comfort-first fits
e4m Staff Sep 5, 2025 12:14 PM
The e-commerce giant channels multi-celebrity advertising magic to transform shopping sprees into surreal celebrity wonderlands for its Big Billion Days campaign, developed by Leo Burnett
Aryendra Khan Sep 4, 2025 8:23 AM
The campaign talks about how hair color can play an empowering role in a woman’s life
At the 78th Cannes Film Festival, Alia Bhatt was seen sporting a three-piece outfit designed by Gucci that closely resembled a saree
Shalinee Mishra May 26, 2025 11:12 AM
Despite the high-octane buzz around the celebrated influencer's Cannes return, experts decode why top fashion brands are hesitating to collaborate with her
Shalinee Mishra May 20, 2025 9:25 AM
In case of ‘most popular female actors’ there are more Bollywood actors than South stars, says the report - Ormax Stars India Loves
e4m Staff Mar 20, 2025 1:03 PM
Over the years, Bhatt has endorsed a diverse array of brands, ranging from luxury fashion labels to consumer goods, cementing her status as a versatile and influential figure in the ad industry
Soumya Gawri Mar 15, 2025 9:07 AM
The new commercial takes a light-hearted take on how relationships may waver but homes built on Rungta Steel’s foundation stand unshaken
e4m Staff Nov 30, 2024 2:46 PM
While star power can catalyze a brand’s initial success, long-term growth requires a strong foundation beyond celebrity involvement. Experts weigh in
Soumya Gawri Nov 22, 2024 9:09 AM
The campaign is live across all touchpoints – TV, digital, and social
e4m Staff Nov 11, 2024 12:53 PM
Kapoor is the first South Asian global ambassador of the French luxury brand
While details of the meeting were not immediately clear, people in the know said the discussion is moving in the right direction
Kanchan Srivastava Oct 18, 2024 4:02 PM
TBWA India has conceptualised the ad with the soundtrack for the film composed by Gulzar
According to the latest TAM AdEx (Jan-Jun '24) report, 32% of all ads on television featured celebrities
As Ranbir Kapoor celebrates his 42nd birthday today, we take a look at his endorsement journey
e4m Staff Sep 28, 2024 8:54 AM
The campaign will run globally across television, social and digital platforms
e4m Staff Sep 24, 2024 12:48 PM
Alia Bhatt is set to make her grand debut as Global Brand Ambassador for L'Oréal Paris at Paris Fashion Week 2024, wearing the 'Worth It' shade of lipstick
e4m Staff Sep 11, 2024 1:27 PM
Alia Bhatt is an investor and brand ambassador for the cloth diaper company
Alia Bhatt's latest global collaboration with L'Oréal Paris is on the heels of her successful stint with Gucci as its first Indian global ambassador
Sohini Ganguly Sep 4, 2024 8:42 AM
The actor has joined the league of celebrated figures like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and many others
The campaign has been shot under the banner Dharma 2.0 and conceptualised by 82.5 Communications
e4m Staff Aug 16, 2024 4:30 PM
Other names on the Blockout 2024 list are Priyanka Chopra, Virat Kohli, Taylor Swift, Kim Kardashian and Rihanna
e4m Desk May 16, 2024 12:41 PM
Static and digital billboards have been positioned along major roads and intersections, targeting key routes, the company said
e4m Staff Apr 25, 2024 2:51 PM
The picture of Alia Bhatt is from Gucci's Eyewear Spring Summer 2024 campaign and has sparked the debate about the actor's global popularity
On Alia Bhatt's birthday, we revisit some of her recent ad campaigns and brand endorsements
e4m Staff Mar 15, 2024 7:58 AM
On 'Mr Perfectionist', Aamir Khan's birthday, we revisit some of his iconic ads and endorsements over the years
e4m Staff Mar 14, 2024 8:19 AM
Our pick of the most creative commercials of the February 16-29 period
The film has SRK playing his popular character Raees, Alia Bhatt portraying Gangubai and Ranbir Kapoor in his Rockstar role
e4m Staff Feb 20, 2024 4:30 PM
The over $340-billion Indian start-up ecosystem with 108 unicorns is presenting a lucrative investment option for celebrities and leveraging star power in return
Ashee Sharma Feb 8, 2024 9:04 AM
A list of some of the best ones we found in the fortnight between October 16 and 31
e4m Staff Nov 11, 2023 8:40 AM