Paytm.com continues to be the top brand to advertise in the services sector in the first half of both 2018 and 2019

exchange4media Staff 1 day ago

In the Hospital/Clinics sector, Radio topped with 42% share of category ad insertions followed by Print and TV at 33% and 25% respectively

exchange4media Staff Jul 18, 2019 3:57 PM

Home appliance, air conditioner, water purifier, car, two-wheeler, electronic, clothing, departmental store and home/interior were some of the leading categories in the three sectors

Anjali Thakur Jul 16, 2019 8:26 AM

Insertions in TV & Radio increased by 8% and 17% respectively, compared to 2014 general elections

exchange4media Staff Jun 13, 2019 8:56 AM

As per the TAM AdEx data, Print went for 99% ad insertions on TV this year, an increase of 3% from last year

exchange4media Staff May 31, 2019 7:58 AM

In terms of growth of ad volumes from FMCG sector in Print for Q1 2019, skincare products have seen the maximum increase at 11%

exchange4media Staff May 28, 2019 8:08 AM

The Auto sector continues to be among the top advertisers on Print

exchange4media Staff May 23, 2019 8:40 AM

The TAM AdEx India report says in the Properties category, ad volumes on Radio and TV decreased by 15% and 8% respectively from January to March 2019

exchange4media Staff May 21, 2019 2:58 PM

TAM AdEx India Q1 2019 report: In e-commerce category, Travel and Tourism saw 327% indexed growth

exchange4media Staff May 9, 2019 8:39 AM

On TV, Telugu Desam Party takes the lead with 61% ad insertion share, followed by YSR Congress Party at 16% and Congress at 7%

exchange4media Staff Apr 9, 2019 4:50 PM

Print and Radio together managed only 3% share, although Radio did see highest category ad insertions in March 2018

exchange4media Staff Feb 28, 2019 8:33 AM

In 2018, the two-wheeler segment used the television medium to reach consumers and the most advertised two-wheeler brand was Honda Motorcycle & Scooter India

Anjali Thakur Feb 20, 2019 9:17 AM

As per the GroupM report ‘This Year, Next Year’, India tops the list as the fastest growing major ad market in the world

exchange4media Staff Feb 12, 2019 2:13 PM

India is expected to be the third largest growth contributor after China and the US to the global ad market driven by 7% real consumer spending growth.

exchange4media Staff Dec 4, 2018 8:19 AM

In top 10 categories of the current year (January-June 2018) on television, top 3 includes toilet soaps leading the category followed by B2C online shopping and tooth pastes

exchange4media Staff Sep 19, 2018 9:00 AM

In the marketing and advertising world, blockchain can have direct implications on reducing ad fraud and increasing efficiency of ad spends

Venkata Susmita Biswas Mar 5, 2018 8:56 AM

This budget is significant since it will be PM Modi led government's fifth and last full-fledged budget presentation before the 2019 Lok Sabha polls

Ruhail Amin Feb 1, 2018 1:40 PM

As per AdEx India data ad volume increased from 100 in Jan-Nov 2015 to a whopping 403 during Jan-Nov 2017. Industry experts say that not everything is lost for advertisers and condom brands post the recent ban. While this could mean choppy waters for TV broadcasters, advertisers can leverage the digital medium and shift their ad spends in that direction

Misbaah Mansuri Dec 19, 2017 8:55 AM

The fall update of the Media Economy Report (Dec 2017) reported that the Advertising revenue will grow +12.1 per cent in the next five years

exchange4media Staff Dec 11, 2017 8:50 AM

Media agency heads we spoke with said Indian Adex growth would be lower than expected due to the introduction of new policies like demonetisation and GST

Abhinn Shreshtha Oct 3, 2017 7:57 AM