adex

Insertions in TV & Radio increased by 8% and 17% respectively, compared to 2014 general elections

exchange4media Staff 1 week ago

As per the TAM AdEx data, Print went for 99% ad insertions on TV this year, an increase of 3% from last year

exchange4media Staff 31-May-2019

In terms of growth of ad volumes from FMCG sector in Print for Q1 2019, skincare products have seen the maximum increase at 11%

exchange4media Staff 28-May-2019

The TAM AdEx India report says in the Properties category, ad volumes on Radio and TV decreased by 15% and 8% respectively from January to March 2019

exchange4media Staff 21-May-2019

TAM AdEx India Q1 2019 report: In e-commerce category, Travel and Tourism saw 327% indexed growth

exchange4media Staff 09-May-2019

On TV, Telugu Desam Party takes the lead with 61% ad insertion share, followed by YSR Congress Party at 16% and Congress at 7%

exchange4media Staff 09-April-2019

Print and Radio together managed only 3% share, although Radio did see highest category ad insertions in March 2018

exchange4media Staff 28-February-2019

In 2018, the two-wheeler segment used the television medium to reach consumers and the most advertised two-wheeler brand was Honda Motorcycle & Scooter India

Anjali Thakur 20-February-2019

As per the GroupM report ‘This Year, Next Year’, India tops the list as the fastest growing major ad market in the world

exchange4media Staff 12-February-2019

India is expected to be the third largest growth contributor after China and the US to the global ad market driven by 7% real consumer spending growth.

exchange4media Staff 04-December-2018

In top 10 categories of the current year (January-June 2018) on television, top 3 includes toilet soaps leading the category followed by B2C online shopping and tooth pastes

exchange4media Staff 19-September-2018

In the marketing and advertising world, blockchain can have direct implications on reducing ad fraud and increasing efficiency of ad spends

Venkata Susmita Biswas 05-March-2018

This budget is significant since it will be PM Modi led government's fifth and last full-fledged budget presentation before the 2019 Lok Sabha polls

Ruhail Amin 01-February-2018

As per AdEx India data ad volume increased from 100 in Jan-Nov 2015 to a whopping 403 during Jan-Nov 2017. Industry experts say that not everything is lost for advertisers and condom brands post the recent ban. While this could mean choppy waters for TV broadcasters, advertisers can leverage the digital medium and shift their ad spends in that direction

Misbaah Mansuri 19-December-2017

The fall update of the Media Economy Report (Dec 2017) reported that the Advertising revenue will grow +12.1 per cent in the next five years

exchange4media Staff 11-December-2017

Media agency heads we spoke with said Indian Adex growth would be lower than expected due to the introduction of new policies like demonetisation and GST

Abhinn Shreshtha 03-October-2017

Early estimates put the total spending during the upcoming festive season at Rs. 24,000-25,000 crore. It is being said that it still won’t be enough to make up for the losses of H1

Naziya Alvi Rahman and Venkata Susmita Biswas 21-August-2017

The new regulation has forced real estate players to adopt a cautious stance and most of them have cut down on ad spends in a big way

Ruhail Amin 12-June-2017

Broadcasters share their take on the 13 per cent growth projected by Pitch Madison Advertising Report 2017 for television to achieve Rs 21,296 crore in 2017

exchange4media Staff 22-February-2017

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