As per TAM AdEx report, ad space per publication in the first quarter of 2022 grew by 17% compared to the same period in 2020

exchange4media Staff Jun 15, 2022 10:44 AM


Zenith’s Advertising Expenditure Forecasts report says India to lead the growth with 21% expansion this year

exchange4media Staff Jun 8, 2022 11:01 AM

TAM Adex?blur=25

The report also stated that the top five categories accounted for 39% of total ad volume in IPL 15, compared to 36% in IPL 14

exchange4media Staff Jun 8, 2022 8:21 AM

Shashank Srivastava?blur=25

Senior Executive Director - Marketing & Sales shares his outlook on the growth of the automobile sector in general, & Maruti Suzuki in particular, despite inflation & low GDP growth in Q4

Kanchan Srivastava Jun 3, 2022 8:36 AM


Most experts say the impact of funding slowdown will be marginal as startups will continue to advertise in order to grow their market share

Javed Farooqui May 30, 2022 8:46 AM

Budget cut?blur=25

The word in the industry is that brands are going for a nearly 15 per cent cut in ad budget

Kanchan Srivastava May 16, 2022 8:30 AM


Industry is hopeful of touching pre-Covid numbers this season

Mansi Sharma May 5, 2022 8:33 AM

Mobile gaming?blur=25

With PMAR predicting that digital will grow its share to 37% in 2022 and mobile will command 96% of this spends, mobile advertising is expected to dominate the gaming marketing space

Shantanu David Mar 7, 2022 8:55 AM


The brands in these categories need to build a customer base and for that they have to advertise aggressively, say industry experts

Sonam Saini Mar 4, 2022 8:56 AM

Digital adex?blur=25

From tweaking media strategies to seeking out hybrid planners, ad agencies are planning to leave no stone unturned, say industry observers

Kanchan Srivastava Mar 4, 2022 8:32 AM


According to TAM AdEx data, the services sector had the highest ad space share of 16%, followed by education and auto with 13% share each

exchange4media Staff Feb 21, 2022 8:59 AM


The Pitch Madison Advertising Report 2022 predicts that while digital media is expected to grow by 30%, TV AdEx will be up 14%, and Print by 13%

exchange4media Staff Feb 17, 2022 9:20 AM


As per TAM AdEx data, the movie genre’s share in TV ad volume was highest at 23% in 2020 in the past five years

exchange4media Staff Feb 3, 2022 9:10 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Jan 29, 2022 8:50 AM


As per TAM AdEx data, the ad volumes in the GEC genre started recovering from July ’21 onwards to reach the highest in October ’21, thanks to the festive season

exchange4media Staff Jan 25, 2022 8:29 AM


PMAR 2022 has released flash figures of AdEx estimates only for 2021. An exhaustive report giving medium-wise figures, forecast for 2022 and commentary will be released on February 16

exchange4media Staff Jan 25, 2022 7:54 AM

News ads?blur=25

As per TAM AdEx data, Reckitt Benckiser emerged as the top advertiser in the news genre during the last 10 months of 2021

exchange4media Staff Jan 19, 2022 8:39 AM


It will be business as usual and the overall AdEx might see a 10-15% increase, say industry leaders

Javed Farooqui Jan 5, 2022 9:18 AM

Shah Rukh Khan?blur=25

With 14% ad volume share, Khan led the list of celebrities followed by Kareena Kapoor Khan & Vicky Kaushal with 7% share each

Sonam Saini Dec 31, 2021 8:50 AM

Megha Ahuja?blur=25

Ahuja, VP-Digital Media Planning, Carat India, said that the ad spends on digital verticals are decided based on which platform has the maximum reach, affinity for target audience

Kanchan Srivastava Dec 28, 2021 9:11 AM