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Ad volumes of sports genre spiked by nearly three times compared to 22 days prior to IPL 13

Tasmayee Laha Roy Oct 21, 2020 9:36 AM

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Industry observers weigh in on why the former Indian cricket team is the most popular face of IPL advertising this season

Misbaah Mansuri Oct 12, 2020 9:12 AM

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As per theTAM Sports-IPL 13 Advertising Report, the overall count of sports personalities doing endorsements in IPL 13 has increased by 1.7 times compared to last year

exchange4media Staff Oct 12, 2020 9:07 AM

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Advertisers bank on TRP to zero in on not just a particular channel but also the genre and programmes they want to spend their dollars on

Tasmayee Laha Roy Oct 12, 2020 9:04 AM

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Part of this shift towards digital is led by the marketer mindset of getting maximum bang for the buck, and digital allows just that

Ruhail Amin Oct 9, 2020 9:08 AM

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Myntra emerges as the top most growing advertiser in news genre in Aug-Sep

exchange4media Staff Oct 8, 2020 8:59 AM

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As per TAM AdEx data, ‘Tarak Mehta’, ‘Bhabhiji Ghar Par Hain’ and ‘Saath Nibhaana Saathiya’ have been on top of the ad volume charts for June-July & Aug-Sept

Sonam Saini Oct 7, 2020 8:36 AM

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Over 20 new categories came on board this year. Among the new categories, ‘Cellular Phone Service’ topped the list, followed by ‘Corporate-Sports’

exchange4media Staff Oct 5, 2020 3:05 PM

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As per TAM Sports-IPL 13 Advertising Report, the overall count of sports celebrities doing endorsements in IPL 13 also grew 4.5 times over IPL 12

Sonam Saini Sep 28, 2020 9:33 AM

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The highest growth in ad volume for Regional Language Channels at 20% was observed during Week 37 when compared to Week 27

exchange4media Staff Sep 17, 2020 8:51 AM

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On Digital, July registered the highest number of new advertisers and brands between May and August

exchange4media Staff Sep 11, 2020 7:37 AM

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According to the report, there have been over 20 new categories and 1800+ new advertisers in July-August compared to last year

exchange4media Staff Sep 9, 2020 4:59 PM

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With COVID giving a push to businesses like online education and healthcare, Whitehat Education Technology and Moov Advance Diclofenac Spray were among the top new advertisers and brands

Sonam Saini Sep 4, 2020 9:07 AM

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Industry players look at a substantial growth in ad revenue compared to the April-May-June period

Sonam Saini Aug 31, 2020 9:19 AM

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As per the report, HUL, Reckitt Benckiser India, Procter & Gamble, Godrej Consumer Products and ITC were among the top five advertisers in the period

exchange4media Staff Aug 27, 2020 9:21 AM

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With advertisers coming back, newspaper houses are now confident of reviving their business, print editions and dwindling toplines

Tasmayee Laha Roy Aug 25, 2020 8:35 AM

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Sharing perspectives on Pitch Madison Advertising Mid-Year Report, experts said while Digital & TV are leading in the recovery path, IPL and festive season will mark beginning of normalcy for AdEx

exchange4media Staff Aug 21, 2020 9:04 AM

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As per the Pitch Madison Advertising Report Mid-Year Review, cinema is expected to grow to Rs 650 (-60%) in 2020

exchange4media Staff Aug 19, 2020 3:11 PM

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According to the Pitch Madison Advertising Outlook H1 2020, FMCG has increased its dominance in TV AdEx with a share of 56%, higher than the 2019 figure of 49%

exchange4media Staff Aug 19, 2020 2:39 PM