Considering the economic scenario, advertising budgets will be cut marginally, but digital AdEx will not be impacted much, say experts

Kanchan Srivastava Nov 28, 2022 8:35 AM

Sankalp Mehrotra, VP - Monetization, Flipkart, spoke to e4m about the growth of Flipkart Ads, what’s driving AdEx on e-commerce platforms in the country and more

Javed Farooqui Nov 17, 2022 9:00 AM

In its quarterly earnings release, the company said the economic sentiment remained weak during the quarter due to high inflation posing a challenge for companies, especially in FMCG

exchange4media Staff Oct 19, 2022 8:32 AM

From streaming to social advertising, here are some of the top trends for auto marketers to maximise the effectiveness of their digital media campaigns

exchange4media Staff Oct 13, 2022 5:21 PM

Industry observers note betting apps are one of the top advertisers, especially during big sporting events in India; MIB crackdown on betting ads expected to deal a big blow to celebrity endorsers too

Kanchan Srivastava Oct 7, 2022 8:56 AM

Experts say ad spends by startups may get affected this year as unicorns have tightened their purse strings and early-stage startups may not be able to spend as much as unicorns and decacorns

Kanchan Srivastava Sep 29, 2022 8:44 AM

TV is still one of the highest reached media and has been an integral part of brands' growth journey, contend industry heads

Javed Farooqui Sep 5, 2022 8:58 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Aug 27, 2022 8:28 AM

The sector is upbeat as there are high-impact properties lined up in second half, but is also considering the concerns circling around inflation and slow down of funding for new-age advertisers

Javed Farooqui Aug 23, 2022 8:47 AM

Most big companies like HUL, Godrej Consumer, Britannia, Colgate-Palmolive and Dabur have asserted that they will continue to spend on marketing to ensure higher brand recall among consumers

Javed Farooqui Aug 18, 2022 8:54 AM

As per TAM AdEx report, while the number of categories grew by 12% in May’22, the count of advertisers and brands surged by 79% and 86%, respectively, compared to May'21

exchange4media Staff Aug 3, 2022 8:31 AM

While ad space of the sector in print medium grew two times, radio saw an increase of 2.8 times. Ad insertions in digital rose 5.5 times

exchange4media Staff Jul 13, 2022 8:24 AM

While some industry experts say that leading corporates acquiring D2C start-ups will see increased spending and new marketing strategies, others opine that the impact may not be significant

Kanchan Srivastava Jul 11, 2022 8:47 AM

According to TAM AdEx report, while Print and Radio each saw 11% growth in ad volume in Jan-Mar'22, it was 8% for Digital

exchange4media Staff Jul 6, 2022 10:40 AM

As per TAM AdEx report, ad space per publication in the first quarter of 2022 grew by 17% compared to the same period in 2020

exchange4media Staff Jun 15, 2022 10:44 AM

Zenith’s Advertising Expenditure Forecasts report says India to lead the growth with 21% expansion this year

exchange4media Staff Jun 8, 2022 11:01 AM

The report also stated that the top five categories accounted for 39% of total ad volume in IPL 15, compared to 36% in IPL 14

exchange4media Staff Jun 8, 2022 8:21 AM

Senior Executive Director - Marketing & Sales shares his outlook on the growth of the automobile sector in general, & Maruti Suzuki in particular, despite inflation & low GDP growth in Q4

Kanchan Srivastava Jun 3, 2022 8:36 AM

Most experts say the impact of funding slowdown will be marginal as startups will continue to advertise in order to grow their market share

Javed Farooqui May 30, 2022 8:46 AM

The word in the industry is that brands are going for a nearly 15 per cent cut in ad budget

Kanchan Srivastava May 16, 2022 8:30 AM