As per the report, a resurgence in ad insertions per day on digital medium was observed during June 2020, post facing a drop in April-May 2020

exchange4media Staff Aug 3, 2020 8:35 AM

The GEC genre registered 51% rise in ad volumes in Week 30 compared to Week 23

exchange4media Staff Jul 30, 2020 9:11 AM

The pace of recovery is faster in Tier 2, 3 and beyond markets as compared to the metros, say industry players

Tasmayee Laha Roy Jul 30, 2020 8:46 AM

The cars category has topped the list with 8% share of ad space followed by coaching or exam centres

exchange4media Staff Jul 23, 2020 1:58 PM

A comparison with Week 28 shows the number of new brands has also increased by 8%, with WhatsApp leading among the fresh names

exchange4media Staff Jul 23, 2020 8:12 AM

Film actresses ruled the roost of celebrity-endorsed ads during both quarters of 2020, according to the latest TAM AdEx report on Celebrity Endorsement

Sonam Saini Jul 22, 2020 8:25 AM

According to industry experts, in the coming months digital is expected to grow further as clients come back and drive some revenues

Sonam Saini Jul 13, 2020 8:27 AM

As per TAM AdEx-Television & Digital Advertising Report for Q1, the difference in TV ad volume between 2019 and 2020 is at a minimum for this June

exchange4media Staff Jul 10, 2020 9:08 AM

Average ad volume per day for regional channels has risen by 74% in June compared to April, shows the data

exchange4media Staff Jul 7, 2020 8:51 AM

Experts say June saw a growth of 30-40% with broadcasters offering discounts and offers to attract advertisers. July likely to see up to 50-60 % growth compared to April-May

Naziya Alvi Rahman Jul 6, 2020 8:51 AM

TAM AdEx data reveals that on TV, the sector's ad volume per day has surged five-fold this June compared to May

Naziya Alvi Rahman Jun 26, 2020 9:18 AM

As per the report, week 24 recorded the highest ad volumes in the last 11 weeks for Hindi GEC genre

exchange4media Staff Jun 19, 2020 8:46 AM

As per the report, Week 23 recorded the highest number of new advertisers and brands

exchange4media Staff Jun 18, 2020 8:59 AM

Creatives were changed and briefs to agencies altered. Digital medium clearly saw a change in the pattern of advertising during the four phases of lockdown

exchange4media Staff Jun 16, 2020 8:47 AM

Experts are upbeat about June and July in terms of AdEx as more brands are poised to resume advertising post Unlock 0.1

Naziya Alvi Rahman & Sonam Saini Jun 10, 2020 8:54 AM

According to TAM Adex report, advertising by the category in Mar-May '20 dropped by 47 per cent on TV and 25 per cent on digital. It increased by 163 per cent on radio

Sonam Saini Jun 10, 2020 8:40 AM

According to a TAM AdEx report on advertising of OTT platforms on television, the ad volumes of the platforms grew 98 per cent in Jan-May 20 as compared to Jan-May 2019

Sonam Saini Jun 1, 2020 8:54 AM

According to TAM AdEx report, ad insertions on digital have decreased by 39%, while for Radio and Print the drop has been at 8% when compared with last year

Sonam Saini May 28, 2020 9:12 AM

According to industry observers, advertising will resume once the economy starts to recover & digital and broadcasting will be the early gainers

Sonam Saini May 20, 2020 8:43 AM

Laptops, Notebooks, Petroleum Jelly, Hairdryers & Events/IT are among the top ten categories that stopped advertising in March and April, due to COVID-19

exchange4media Staff May 11, 2020 9:07 AM