ad-rates
TV?blur=25

Industry players say discounted ad rates, absence of fresh content on TV and lack of new campaigns have been some of the hurdles but revenues are expected to pick up on the back of the festive season

exchange4media Staff Jun 22, 2020 7:59 AM

TvAds?blur=25

Channels that were earlier free to air charged advertisers anywhere between Rs 4000/10 secs and Rs 5500/10 secs. But the rates have now reduced to Rs 3000/10 secs, say industry experts

Tasmayee Laha Roy Jul 10, 2019 8:52 AM

e4m recap?blur=25

We bring you a round up of the headlines making news this past week

exchange4media Staff Jul 6, 2019 9:37 AM

Cricket?blur=25

According to industry sources, advertisers are paying Rs 35 lakh for 10 seconds for last minute inventory

Tasmayee Laha Roy Jul 4, 2019 8:27 AM

RadioOne?blur=25

Post acquisition by HT Media, the station is looking to revamp the product offering

exchange4media Staff Jul 3, 2019 1:03 PM

MIB?blur=25

The last such revision had taken place in 2013 when an increase of 19% had been announced over and above the rates of 2010. 

exchange4media Staff Jan 8, 2019 7:30 PM

MyFM?blur=25

The hike in ad rates will be effective November 15, 2018

exchange4media Staff Nov 19, 2018 1:31 PM

regionalTV?blur=25

Industry insiders say that while the boost in viewership in the regional genre has definitely led to a hike in ad volumes, ad rates leave much to be desired.

Sonam Saini Oct 18, 2018 9:02 AM

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Prime time increase slated to be higher, new rates will be effective starting September 2018

exchange4media Staff Aug 29, 2018 10:53 AM

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YouTube's current masthead ad rate of Rs 72 lakh is expected to be doubled as part of the latest revision

Venkata Susmita Biswas Aug 28, 2018 9:00 AM

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The Bureau of Outreach and Communication (DAVP) has withdrawn its May 10, 2018 order, which controlled ads of tender notices in newspapers

Nishant Saxena Aug 7, 2018 9:00 AM

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News networks usually revise their ad rates every year in Feb-March for the next financial year. But this year, the rates may be evaluated again in July and September.

Sonam Saini Jun 5, 2018 8:59 AM

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Effective from July 10, the new policy subjects news channels and GECs to five and six time bands, respectively

Saif Ahmad Khan Jul 10, 2017 8:06 AM

We have grown our ad sales over the previous year by almost 20 per cent: Nina Elavia Jaipuria, Viacom18?blur=25

Nina Elavia Jaipuria, Head – Kids Entertainment, Viacom18, talks about their new IP ‘Gattu Battu,’ how the kids’ cluster is contributing to Viacom18’s business and the growing ad rates in this category

exchange4media Staff Apr 5, 2017 7:55 AM

MY FM hikes advertising rates by 25%?blur=25

Our inventory is peaking and increase in ad rates is the only way to balance it, says CEO Harrish M Bhatia

exchange4media Staff Apr 4, 2017 1:45 PM

Fever FM increases ad rates by 20% across all stations?blur=25

Across the 4 metros, Fever has 17.5 million listeners and leads 6 of the 8 drive times. Fever also leads across day parts in Delhi and Bangalore (in the non-Kannada category)

exchange4media Staff Oct 13, 2015 9:11 AM

Test cricket ad rate growth stagnates as brand interest wanes?blur=25

Ad rates for test series cricket matches are estimated at Rs.50,000 - 60,000 per 10 second spot and growth over the years has not picked up. Has the popularity of 20-20 and ODIs rendered test series format unappetising for brands?

exchange4media Staff Aug 27, 2015 8:13 AM

India-Pak match ad rates estimated at Rs 25 lakh per spot: Is it viable for marketers??blur=25

Media planners have estimated ad rates for the most awaited India-Pak World Cup match at Rs 25 lakh per spot. Are marketers taking the bait?

Collin Furtado Feb 13, 2015 8:41 AM

Will World Cup TV ad rates spike by 50%??blur=25

Marketers have shown great interest in the World Cup, but doubts seem to persist on the increase in ad rates and the odd timings of matches as they are being played away from home

Collin Furtado Feb 3, 2015 8:27 AM

Will the IPL 8 ad rates see an increase of 10-15%??blur=25

An estimated 10-15 per cent increase would take ad -rates to approximately to Rs 5-5.75 lakh for each 10 second spot, however since it is taking place after the World Cup,

Collin Furtado Jan 23, 2015 10:10 AM