ad-rates

Channels that were earlier free to air charged advertisers anywhere between Rs 4000/10 secs and Rs 5500/10 secs. But the rates have now reduced to Rs 3000/10 secs, say industry experts

Tasmayee Laha Roy 1 week ago

We bring you a round up of the headlines making news this past week

exchange4media Staff 1 week ago

According to industry sources, advertisers are paying Rs 35 lakh for 10 seconds for last minute inventory

Tasmayee Laha Roy 1 week ago

Post acquisition by HT Media, the station is looking to revamp the product offering

exchange4media Staff 03-July-2019

The last such revision had taken place in 2013 when an increase of 19% had been announced over and above the rates of 2010. 

exchange4media Staff 08-January-2019

The hike in ad rates will be effective November 15, 2018

exchange4media Staff 19-November-2018

Industry insiders say that while the boost in viewership in the regional genre has definitely led to a hike in ad volumes, ad rates leave much to be desired.

Sonam Saini 18-October-2018

Prime time increase slated to be higher, new rates will be effective starting September 2018

exchange4media Staff 29-August-2018

YouTube's current masthead ad rate of Rs 72 lakh is expected to be doubled as part of the latest revision

Venkata Susmita Biswas 28-August-2018

The Bureau of Outreach and Communication (DAVP) has withdrawn its May 10, 2018 order, which controlled ads of tender notices in newspapers

Nishant Saxena 07-August-2018

News networks usually revise their ad rates every year in Feb-March for the next financial year. But this year, the rates may be evaluated again in July and September.

Sonam Saini 05-June-2018

Effective from July 10, the new policy subjects news channels and GECs to five and six time bands, respectively

Saif Ahmad Khan 10-July-2017

Nina Elavia Jaipuria, Head – Kids Entertainment, Viacom18, talks about their new IP ‘Gattu Battu,’ how the kids’ cluster is contributing to Viacom18’s business and the growing ad rates in this category

exchange4media Staff 05-April-2017

Our inventory is peaking and increase in ad rates is the only way to balance it, says CEO Harrish M Bhatia

exchange4media Staff 04-April-2017

Across the 4 metros, Fever has 17.5 million listeners and leads 6 of the 8 drive times. Fever also leads across day parts in Delhi and Bangalore (in the non-Kannada category)

exchange4media Staff 13-October-2015

Ad rates for test series cricket matches are estimated at Rs.50,000 - 60,000 per 10 second spot and growth over the years has not picked up. Has the popularity of 20-20 and ODIs rendered test series format unappetising for brands?

exchange4media Staff 27-August-2015

Media planners have estimated ad rates for the most awaited India-Pak World Cup match at Rs 25 lakh per spot. Are marketers taking the bait?

Collin Furtado 13-February-2015

Marketers have shown great interest in the World Cup, but doubts seem to persist on the increase in ad rates and the odd timings of matches as they are being played away from home

Collin Furtado 03-February-2015

An estimated 10-15 per cent increase would take ad -rates to approximately to Rs 5-5.75 lakh for each 10 second spot, however since it is taking place after the World Cup,

Collin Furtado 23-January-2015

An estimated 10-15 per cent increase would take ad -rates to approximately to Rs 5-5.75 lakh for each 10 second spot, however since it is taking place after the World Cup, there

Collin Furtado 23-January-2015

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