Publishers demand 15-25% hike in ad rates saying newsprint, fuel and other input costs have moved up sharply

Kanchan Srivastava Jun 30, 2026 8:36 AM

Ad rates remain largely the same in the ongoing IPL season compared to last, media planners say. The larger revenue play lies in sponsorships, with premium partnerships in the ₹100–260 crore range

Kanchan Srivastava Apr 1, 2026 8:45 AM

Platforms operating within CTV ecosystem say the format stands for a convergence between traditional storytelling and digital advertising; brands driving full-funnel outcomes on CTV offerings

Shantanu David Mar 12, 2026 8:41 AM

Ad spends jumped nearly 25% ahead of the match, with 10-second television slots priced between ₹30–40 lakh, up from the ₹20–25 lakh during other World Cup matches

e4m Staff Feb 16, 2026 9:27 AM

Rising television ad costs are leading brands to use six-second spots, prompting questions about the sustainability of long-term brand building and traditional storytelling approaches

Aryendra Khan Dec 17, 2025 8:28 AM

The enhanced revenue inflow, the MIB told Parliament, will help sustain print operations, particularly for regional and smaller publications

e4m Staff Dec 10, 2025 1:39 PM

Broadcasters shared ad rates rose nearly 10-12 times with advertisers coming from across categories like automotive, consumer goods, electronics and consumer durables 

Chehneet Kaur Nov 24, 2025 8:24 AM

A formal notification is expected to be issued after November 15, once the Model Code of Conduct for the Bihar Assembly elections is lifted

e4m Staff Oct 26, 2025 10:30 PM

With brands seeking engagement-led festive storytelling, micro & mid-tier creators are seeing faster fee inflation than celebrities; some creators are delivering outsized ROI, shared industry players

Shalinee Mishra Sep 24, 2025 9:12 AM

Ad placements on JioHotstar are priced at Rs 500-600 per CPM, say industry sources

Aditi Gupta Sep 16, 2025 9:06 AM

While the ad rates for India matches were in the range of ₹20-25 lakh per 10-second slot on TV, CTV rates stood at ₹10-15 lakh. On the digital side, ad rates were around ₹500 per CPM

Aditi Gupta Mar 7, 2025 8:45 AM

While SonyLIV talks of ‘returning sponsors as proof of brand value’, industry observers say although Shark Tank delivers high brand engagement, the pricing isn't cost-efficient

Aditi Gupta Feb 5, 2025 9:00 AM

With Jiostar's expanded portfolio, the high spot rates will put pressure on advertisers to deliver ROI

Tasmayee Laha Roy Feb 5, 2025 8:15 AM

Floating rate for TV spots (SD + HD) is Rs 18 lakh for a 10-sec slot; on Digital - IPL mobile ads have been priced at Rs 340 CPM and Connected TV ads at Rs 650 CPM

Tasmayee Laha Roy Jan 9, 2025 8:56 AM

Experts say GECs and movies may walk away with major chunk of the ad monies

Sonam Saini Jul 18, 2024 9:26 AM

Advertiser interest diminished due to the timing of the series—between IPL and T20 World Cup, and right before the beginning of the festive season, say experts

Aditi Gupta Jul 15, 2024 8:53 AM

On TV the cost for co-presenting & associate sponsorship for 55 matches (HD+SD) is Rs 61.4 cr, on digital it is Rs 80 cr for co-presenting, Rs 55 cr for powered by & Rs 30 cr for associate sponsorship

e4m Staff Apr 19, 2024 9:09 AM

Industry observers note that print ad rates are still 20 per cent below the pre-Covid levels; a shift to digital and lack of data are making recovery an uphill task for the sector

Chehneet Kaur Mar 8, 2024 8:33 AM

Officials from news channels say there is a “substantial” growth in advertising rates and there has been an overwhelming response from advertisers, especially for CTV and streaming mediums

Chehneet Kaur Jan 22, 2024 8:59 AM

Industry experts feel Jio's choice to maintain the same ad pricing as last year is a positive move and will attract more advertisers than past years

Sonam Saini Jan 16, 2024 8:34 AM

The revised rates will apply to all existing and prospective clients

exchange4media Staff Apr 28, 2023 5:36 PM

The JM Financial report says IPL ad rates on TV for a 10-sec spot will go from Rs 15.7L to Rs 18.2L in 2027. For Voot, no. of incremental subscribers expected to jump from 25 mn in ’23 to 70 mn in ’27

Javed Farooqui Sep 23, 2022 7:49 AM

The platform currently has 12 official sponsors and is looking at closing a few more deals over the next few days

Javed Farooqui Mar 24, 2021 8:16 AM

Industry players say discounted ad rates, absence of fresh content on TV and lack of new campaigns have been some of the hurdles but revenues are expected to pick up on the back of the festive season

exchange4media Staff Jun 22, 2020 7:59 AM