abby
The publication’s ‘Written By Journalists’ campaign has emerged as one of the most celebrated campaigns of the year
e4m Staff May 26, 2026 12:08 PM
Ajay Kakar, Chairperson of the Abby Awards 2026, spoke to e4m about why agencies must reinvent themselves, embrace integration, and stay ahead of AI-led changes
Sunidhi Vijay May 26, 2026 9:09 AM
Agency doubles last year’s tally with wins across media, experiential, PR and integrated marketing categories, including 35 metals and 13 merits
e4m Staff May 23, 2026 8:52 AM
on Day 3 of ABBY Awards, Enormous named Creative Independent Agency of the Year and PepsiCo India was named Client of the Year
e4m Staff May 22, 2026 10:22 PM
Dr. Batra’s session became one of the most talked-about conversations at the festival as he laid out why advertising industry is not in decline, but in the middle of one of its biggest reinventions
e4m Staff May 22, 2026 9:06 AM
The agency secured a total of 17 metals, including 1 Gold, 3 Silver, 5 Bronze and additional merits
e4m Staff May 22, 2026 9:06 AM
At Goafest 2026, WPP Media’s Navin Khemka reflects on an Abby Awards sweep across clients and offices, saying every client he works with should be on stage
e4m Staff May 21, 2026 1:41 PM
The media house secured a total of seven metals, including three Gold, two Silver and two Bronze awards
e4m Staff May 21, 2026 7:43 AM
The Grand Prix award is for Kansai Nerolac’s “Barefoot Journey – The Coolest Seva” campaign
e4m Staff May 20, 2026 10:02 PM
Tribes Communications wins Grand Prix for its campaign The Barefoot Journey for Kansai Nerolac Paints
e4m Staff May 20, 2026 10:01 PM
A few leading names from the publishing and media space, with shortlisted campaigns in the ABBYs race, share their views as the competition heats up
e4m Staff May 20, 2026 6:36 PM
From TED Talk vibes and ad conversations to dance floors and creative chaos, young industry talents sum up what Goafest really looks/feels like
e4m Staff May 20, 2026 6:34 PM
Jury chairs across key ABBY Award categories share what stood out, what impressed them, and what this year’s entries reveal about the evolving creative landscape in India
e4m Staff May 20, 2026 5:53 PM
The 2026 ABBY Award marks the addition of 2 new trophies and the introduction of the Creative Client of the Year and Media Client of the Year Awards
e4m Staff May 18, 2026 4:36 PM
Industry conversations suggest that beneath the celebratory veneer of the event lies a growing unease over whether the platform still serves the ecosystem it claims to represent
Imran Fazal May 7, 2026 8:41 AM
They have been named Jury Chairs for Outdoor, Integrated and Technology categories respectively
e4m Staff Apr 10, 2026 3:12 PM
The ABBY Awards 2026 is scheduled to take place on May 20, 21 and 22, 2026, in Goa
e4m Staff Mar 24, 2026 3:18 PM
The ABBY Awards 2026 Powered by The One Club | The One Show is scheduled to take place at Goafest 2026 on May 20, 21 and 22, 2026, in Goa
e4m Staff Mar 18, 2026 3:47 PM
Abbey Klaassen unpacks Dentsu Creative’s structural shifts, the evolving role of AI, the hype around virality, and what’s ahead at Cannes 2025
Neeta Nair Jun 18, 2025 8:44 AM
The agency took home a string of accolades across both shows, continuing a remarkable run that began last year when it became the first South Indian agency to win a Grand Prix at the Abbys
e4m Staff May 28, 2025 5:05 PM
The day ended with Abby Awards honouring creative excellence across categories including digital, branded content, and sustainability
e4m Staff May 24, 2025 1:10 PM
Tribes Communication brought home 1 Grand Prix, 5 Golds, 3 Silvers, 9 Bronzes and 8 Merits across diverse categories
e4m Staff May 24, 2025 1:07 PM
FCB India was awarded the ‘Branded Content & Entertainment Specialist Agency Of The Year’ award
e4m Desk May 24, 2025 10:30 AM
The agency bagged awards in the Brand Activation & Promotions Specialist category and the Health Specialist category
e4m Desk May 24, 2025 10:30 AM
The agency won 66 awards across categories on Day 3 of Abby One Show Awards
e4m Desk May 24, 2025 10:30 AM
Leo India won 83 awards across categories for its impressive campaigns on Day 3 of Abby One Show Awards
e4m Desk May 24, 2025 10:29 AM
Famous wins 2 Grands Prix; Enormous named Creative Agency of the Year
e4m Staff May 24, 2025 9:21 AM
Famous Innovations takes home two Grands Prix; VML India and Tribes Communication win one each
e4m Staff May 23, 2025 10:44 PM
FCB India was the only agency to clinch a Grand Prix on Day 2 of the Abby One Show Awards
e4m Desk May 23, 2025 10:44 AM
FCB India was the only agency to clinch a Grand Prix on Day 2 of the Abby One Show Awards
e4m Desk May 23, 2025 10:42 AM
The agency was honoured in the 'Design Specialist' category and ‘Direct Specialist Category’ on Day 2 of Abby One Show Awards
e4m Desk May 23, 2025 10:33 AM
The agency bagged the 'Digital Specialist Agency of the Year' & the 'Mobile Specialist Agency of the Year' honours
e4m Desk May 23, 2025 10:20 AM
The agency also won the ‘Direct Specialist Agency of the Year’ and Technology Specialist Agency Of The Year award
e4m Desk May 23, 2025 10:13 AM
Marketing leaders and industry heads shared insights on advertising and media industry trends and forecasts
Chehneet Kaur May 23, 2025 8:16 AM
The agency took home 2 gold, 2 silver and 2 bronze metals across categories
The agency's innovative campaigns earned them 3 gold metals and 1 silver across categories
The agency bagged 4 golds, 4 silver and 5 bronze metals across categories
The agency bagged 2 golds and 1 bronze on Day 1 of the Abby One Show Awards
Wavemaker and ABP walked away with big honours on Day 1 at the Abbys
Aditi Gupta May 22, 2025 9:12 AM
Wavemaker also won the only Grand Prix of the day for Dream 11’s ‘India's New Local Language’ campaign
e4m Staff May 21, 2025 10:27 PM
In a conversation with e4m, Ajay Kakar and Rana Barua shared how 2025 has seen the highest-ever participation in the history of the awards, the introduction of new categories and more
Chehneet Kaur May 20, 2025 8:27 AM
The ABBY Awards 2025 powered by One Show is scheduled to take place at Goafest 2025 on May 21, 22 and 23, 2025
e4m Staff Apr 17, 2025 6:24 PM
The campaign, inspired by Bollywood, celebrates innovation, culture and creativity
e4m Staff Apr 14, 2025 5:51 PM
The ABBY Awards 2025 powered by One Show scheduled to take place at Goafest 2025 on May 21, 22 and 23, 2025 at Taj Cidade de Goa Heritage and Horizon, Goa
This year, three new categories under the Media ABBYs have been introduced — Small Budget Big Impact, Sports Marketing, and Micro Marketing
e4m Staff Mar 25, 2025 2:35 PM
Award won for a 5-minute long promotional film for the Netflix series ‘Sex Education’