Lokmat's ability to take stand for people has kept it relevant for 100 years: Vijay Darda, Group Chairman

A new print edition in Delhi and news websites in various regional languages like Bengali, Punjabi and south languages will mark the beginning of Lokmat's 100 years of existence

e4m by Naziya Alvi Rahman
Published: Nov 30, 2017 8:55 AM  | 4 min read

Maharashtra’s leading media group Lokmat enters 100 years of its existence on December 15, 2017. To mark this occasion, the group is all set to enter the Delhi market with launch of its Delhi edition. The edition would be in Marathi language for 50, 000 odd Marathi speaking people living in National Capital Region. Lokmat is also set to expand its digital base by launching news websites in various languages including Bengali, Hindi, Punjabi and several south languages.

With over four decades of experience and an absolute clear vision to steer the group, Vijay Darda, Chairman, Lokmat Group, speaks to exchange4media about his plans ahead. Excerpts;-

1. Your brand Lokmat is entering in the centenary year on December 15, 2017. How did you ensure the brand kept itself relevant and growing over the years?

To survive 100 years is a big thing for anyone whether it’s an organisation or a person. We are very excited about it. Now coming to your question, I think the key to our success is the fact that we always took a stand for people. We raised their issues and gave them a voice. It is very important to understand the inception of the brand ‘Lokmat’. My father Late Jawahar Lal Darda started the paper as part of the independence movement. The word Lokmat came from the speeches of freedom fighter Lokmanya Tilak who during one of his visits to Yavatmal had repeatedly used the word. So, with that kind of legacy we are now entering 100 years of being the voice of people. We believe in people’s movement.

2. Entering 100th year is indeed a remarkable success for anyone. What are your big plans for this special year?

On the day we enter our 100th year we are launching Delhi edition of Lokmat for Marathi readers in National Capital Region (NCR). We live by the principle of Jeethe Marathi Teethe Lokmat (Wherever you find Maharashtrians, you will find Lokmat). We have already hired a team and everything has been put in place. Besides, there are many plans to celebrate throughout the year and our celebration will be with our readers. We want to take our celebrations to Taluka (district) level. We want to celebrate with gram panchayats with the same reverence with which we will celebrate with bigwigs.

3. You are one of the biggest veteran in the media domain. How do you look at the emergence of digital media and how bright is the future of print medium in this scenario?

No one can deny the growth of digital medium. We have worked extensively on our digital strategy and now we are planning to grow digitally. We want to go national through different languages. It will be a part of lokmat.com. We have plans of launching news websites in various languages including Bengali, Hindi, Punjabi and south languages. However, talking about print, I feel the future of regional print is very bright but I can’t say the same for English.

4. What has been your business strategy over the years?

Our strategy has been very simple. You generate a good product and business will follow you. In Pune recently we called all the developers/builders and told them that if you do not get results we will return your adex money back. With the result, the response was 80 % in our paper whereas our competitors could give only 20%. Moreover, Hansa report has proved that we are number one in Maharashtra. We are waiting for IRS report but we are confident that we are undisputed number one.

5. Any other group initiatives that you would like to discuss?


There are a lot of things the group has been associated with in last many years. Some of the things close to my heart are our special Diwali magazine called DeepUtsav. Its one of its kind coming from Maharathra and leading writers like Gulzar Sahab and Shobha De have edited it and contributed in its growth. We have a platform called Sakhi for women which is extremely popular. One of the leading IT college in Maharashtra is in Yavatmal which was started by my father.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube

Revenue for print media industry to grow by 8-10% YoY in FY2024: ICRA

Ad revenue to remain below pre-Covid level in FY2024, despite expected increase in ad-spent by the government in the run-up to elections

By e4m Staff | Sep 27, 2023 5:21 PM   |   2 min read

print
ICRA estimates the revenues for the print media industry to grow by 8%-10% YoY in FY2024 supported by a pick-up in ad-spends by the government in view of the upcoming general elections and recovery in demand from key end-user industries (mainly, FMCG and auto, currently 25% below pre-pandemic levels). Additionally, the easing in newsprint prices to USD 650/MT currently, which had touched historically high levels (USD 1,000-1,100/MT) in FY2023, is expected to support a 500-600 bps (to 15-17%) recovery in the players’ operating margins.
Providing more insights, Ritu Goswami, Sector Head, Corporate Ratings, ICRA, said: “Though the revenues and margins are expected to improve sequentially in FY2024, structural challenges owing to competition from digital media will limit the medium-term growth potential. While ad volumes (insertions per day) reverted to pre-pandemic levels by end-2022, ad rates continued to lag due to weak demand from key end-user industries and shift in ad-spends towards alternative mediums – mainly digital. In addition to the competitive ad rates vis-a-vis the print media (given the lower cost of production) digital media’s inherent benefits for advertisers such as flexible formats, personalised targeted campaigns, monitoring of real time reader data, etc. had led to the shift in their ad budgets towards this medium. On the supply side, newsprint supply is expected to remain a challenge owing to the growing environmental concerns, closure of several paper mills during the pandemic and shift in production by several players from newsprint to other grades of paper (like packaging paper) and is likely to keep the newsprint prices above the historically average levels. Industry margins are, therefore, unlikely to see pre-pandemic levels (of over 20%) over the medium term.”
 
As per ICRA’s analysis of 10 print players representing 30% of the industry size, the circulation revenues of the industry had reached around 90% of the pre-pandemic levels in FY2023e (estimated figures), largely driven by the increase in cover prices, as the number of copies in circulation remained significantly low vis-à-vis 2019 levels. Ad revenues, at ~80% of FY2019 levels in FY2023, have been more gradual to recover. On the cost side, the Russia-Ukraine war aggravated the newsprint supply issues and led to significant escalations in newsprint prices (Russia being a major supplier of imported newsprint to India) and adversely impacted the industry’s operating margins (YoY decline of ~600 bps in FY2023e).
"Most print media companies have low leverage, and an expected improvement in operating margins during FY2024 should result in improved coverage metrics for the industry participants in FY2024,” added Goswami.
 
 

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube

BARC to share unprojected & weighted RLD with broadcasters: Report

This comes after BARC fixed the price for Respondent Level Data at Rs 15 lakh per annum

By e4m Staff | Sep 27, 2023 12:19 PM   |   1 min read

BARC

BARC India will be sharing both unprojected and weighted respondent-level data with broadcasters, media reports have said.

This comes after BARC fixed the price for Respondent Level Data at Rs 15 lakh per annum for broadcasters.

As of now, only agencies have access to Respondent Level Data at a cost of Rs 60 lakh per annum.

exchange4media had earlier reported that BARC was planning to make the Respondent Level Data available to broadcasters at a more reasonable price compared to what agencies pay for it.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube

Jagran Prakashan files BSE disclosure on family dispute

The petition was filed by Mahendra Mohan Gupta, Shailesh Gupta, & VRSM Enterprises LLP before the NCLT, Allahabad

By e4m Staff | Sep 26, 2023 7:54 PM   |   2 min read

Jagran

Jagran Prakashan has filed a disclosure statement on September 25 in the pending matter in NCLT. Titled- Mahendra Mohan Gupta and Devendra Mohan Gupta and C.P., the matter pertains to seeking urgent reliefs to secure interim management in the company.

The group informed BSE that the company had filed an application on the same matter on September 25. In the said application, the company requested the following interim reliefs: pass appropriate and necessary directions appointing a fit and proper person as an administrator, without supersession of the board, to oversee, regulate, and manage the affairs of the company and to file a monthly report before the Tribunal with a copy to JPL.

Company also requested to permit the company's board to identify a qualified and independent professional in the capacity of a Chief Executive Officer (CEO), or by whatever name called, to assist and work under the supervision of the administrator so appointed, within a reasonable period with the Tribunal's approval.  Another request they made was to pass appropriate and necessary directions extending the term of the petitioner as the MD of the company till such CEO is identified, to work under the supervision of the Administrator appointed by the Hon'ble Tribunal.

The company was served with an oppression petition on July 10, 2023 filed by Mahendra Mohan Gupta, Chairman & MD, Shailesh Gupta, Whole time director of the company and VRSM Enterprises LLP before the National Company Law Tribunal, Allahabad. The petitioners hold 16.18% shareholding in Jagran Media Network Investment Private Limited (JMNIPL), which holds 67.97% shareholding in the company.

The Petitioners’ indirect and direct shareholding in the company aggregates to 11.29%. The shareholding of JMNIPL is completely held by the members of the Gupta family, which includes the petitioners.

In the intimation to BSE, the petition raises issues concerning oppression of the minority shareholders i.e. the petitioners, by the majority shareholders i.e. the other members of Gupta family, both at the JMNIPL and the company level. In addition to the said other shareholders, JMNIPL and the company have also been impleaded as respondents.

 

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube

Shailesh Gupta, Shashank Srivastava elected MRUCI Chairman and Vice Chairman

Rajeev Beotra and Anupriya Acharya appointed to the Board of Governors

By e4m Staff | Sep 26, 2023 2:32 PM   |   3 min read

MRUC

Media Research Users Council India (MRUCI) held its 29th Annual General Meeting (AGM) on Tuesday, September 26, 2023.

Shailesh Gupta, Wholetime Director, Jagran Prakashan Ltd. and Shashank Srivastava, Senior Executive Director – Sales & Marketing, Maruti Suzuki India Ltd., have been unanimously elected as MRUCI’s Chairman and Vice Chairman, respectively. The announcement was made at MRUCI’s Board meeting which was held shortly after its AGM.

Shailesh Gupta takes over the mantle from Mr Shashidhar Sinha, CEO- India, Mediabrands, who served as MRUCI’s Chairman for two consecutive terms i.e. from 2021-2022 and 2022-2023.

While handing over the mantle, Sinha stated, “I am happy that IRS is being revived after a gap because of Covid”

Shailesh Gupta in his vote of thanks stated, “I’d like to thank Mr. Shashi Sinha for leading MRUCI and taking several strides forward in reviving the IRS. It will be my endeavour to help create a robust 3rdparty research that helps all constituents and collectively takes the industry forward.”

Two new members have also been appointed to the Board of Governors, viz:

  1. Rajeev Beotra, Executive Director, HT Media Ltd.
  2. Anupriya Acharya, CEO, South Asia, Publicis Groupe

Shailesh Gupta, the Wholetime Director of Jagran Prakashan Limited, is one of the most respected names in the Indian Media Industry. Over the last 25 years, Shailesh has provided a new dimension to Jagran’s marketing strategy, and has been at the heart of driving transformational change at the Jagran group. He’s also hold positions as Director, Music Broadcast Limited, and Director, Midday Infomedia Ltd.

Shailesh is associated with several industry bodies in media.

  • President of the Indian Newspaper Society (INS), 201920.
  • Elected as the youngest member of the Managing Committee of the Audit Bureau of Circulation for the year 200405
  • Chairman, Audit Bureau of Circulation (ABC), 201213
  • Vice Chairman of Media Research User’s Council (MRUC), Sep 2021. MRUC is one of the most prominent media research bodies in India formed with the sole purpose of organizing accurate, timely and efficient media research in the country, across all forms of media.
  • Nominated by the Indian Newspaper Society to the board of the World Association of Newspapers, Paris.

He has also been conferred with the “Most Talented CMO of India” by the World Marketing Congress in 2014, awarded the “Youngest Entrepreneur Of The Year” by Rotary Club, India, and was the recipient of the “Excellence Award for Communication and Mass Entertainment” By Merchants’ Chamber of U.P.

Shashank Srivastava, Senior Executive Officer at Maruti Suzuki, is a business leader par excellence and is widely recognized as one of the most influential marketeers in India, having led and steered the Marketing & Sales function at Maruti Suzuki through its most challenging phases of covid pandemic and supply chain disruption.

In a career spanning more than 3 decades at Maruti Suzuki, Mr. Srivastava has worked in both domestic and international marketing, and has witnessed the evolution of Indian automotive industry from its nascent days to today’s hyper competitive phase.

An alumnus of the prestigious IIM Ahmedabad, in his current role, he is transforming Marketing & Sales function at Maruti Suzuki, and preparing it for the disruptive mobility ecosystem ahead. His digital transformation initiatives include making MSIL the 1st automotive OEM globally to take vehicle bookings on Metaverse.

He is a member of various industry bodies such as:

  • CII National Committee on Marketing
  • Advertising Standard Council of India (ASCI)
  • Indian Society of Advertisers (ISA)
  • Audit Bureau of Circulation (ABC)
  • Broadcast Audience Research Council (BARC)
  • Media Research Users Council India (MRUCI)

    Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

    For more updates, be socially connected with us on
    Instagram, LinkedIn, Twitter, Facebook & Youtube

    BW Businessworld's latest edition explores Wealth Creation and Entrepreneurial Innovation

    The issue exclusively showcases the ‘Guide to Wealth Creation’ as well as an ‘Up-close with BW Top Marketers’ along with the ‘G20 Summit Takeaways’

    By e4m Staff | Sep 23, 2023 4:15 PM   |   4 min read

    BW

    The latest edition of BW Businessworld, releasing on September 23, 2023 delves deep into the world of business and entrepreneurship, offering an array of thought-provoking columns, interviews, and features.

    In a rapidly evolving economic landscape, where wealth creation strategies have become increasingly intricate, BW Businessworld's latest edition, 'Guide to Wealth Creation' and Upclose with BW Top Marketers along with the G20 Summit Takeaways serve as an indispensable guide.

    India's Wealth Creation Saga

    The latest issue of BW Businessworld explores the journeys of pioneering innovators like Sanjeev Bhikchandani and Dr. A. Velumani, as well as contemporary industry leaders like Binny Bansal and Mithun Sacheti. The narrative of wealth creation in the private sector in India is characterized by its diversity and dynamism.

    As we delve into the history of Indian commerce and entrepreneurial leadership, it becomes clear that the strategies and approaches to business have undergone significant transformations which leads us to reflect on the future path for the next generation of entrepreneurs.

    Moreover, this issue covers the trailblazers in the business world of not only establishing prosperous enterprises but also paving the way for fresh and more audacious exits. This includes substantial cash deals, exemplified by Mithun Sacheti's recent move with Carat Lane, as well as highly anticipated Initial Public Offerings (IPOs) which has been showcased in this issue.

    This evolving storyline presents an inspiring blueprint that has the potential to turn India into a nation driven by entrepreneurship. Looking forward, the future of India's entrepreneurial landscape promises an exhilarating journey characterized by innovation, visionary leadership, and an unwavering dedication to achieving excellence.

    Marketing Reset: India's Trailblazing Leaders

    Moreover, this edition features an exclusive package focusing on India's most influential marketing leaders. These individuals are not only shaping the marketing landscape in India but are also at the forefront of a significant transformation. Marketing is currently undergoing a profound shift and as we call it, ‘Marketing Reset’. This transformation is being driven not only by emerging technologies but also by the evolving nature of creativity itself. The decisions made by these marketing leaders have a far-reaching impact, influencing every facet of the company's operations.

    This issue narrates India’s top marketers journey, their take on marketing and the road ahead in this landscape. The marketers featured in this issue include Hardeep Brar from Kia India; Ranjivjit Singh from Hero MotoCorp; Virat Khullar from Hyundai India; Shashank Srivastava from Maruti Suzuki India; Subhranshu Singh from Tata Motors; Abbey Thomas from Volkswagen Passenger Cards India; Anuja Mishra from Honasa; Ipshita Chowdhury from Valvoline Cummins; Sumit Mathur from Paytm; Sai Narayan from Policy Bazaar; Rahul Talwar from Max Life Insurance; Ashish Mishra from ACKO; Puneeth Bekal from MasterCard; Akash Deep Batra from DBS Bank; Aparna Bhawal from KFC India & Partner Countries; Aman Gupta from boat Lifestyle; Damyant Singh Khanoria from Oppo; Sunil Narula from Panasonic Life Solutions India; Aditya Babbar from Samsung India; Prashant Jain from HP; Pooja Baid from Versuni India; Ajay Dang from UltraTech Cement; Atit Mehta from Byjus; Jyoti Kumar Bansal from Tata Power; Chandan Mukherji from Nestle India; Nitin Saini from Mondelez India; Saakshi Verma Menon from Kimberly Clark India; Gunjit Jain from Colgate - Palmolive (India); Saurabh Jain from Reckitt – South Asia; Varun Kandhari from Mars Wrigley; S. Prasanna Rai from Wipro Consumer Care & Lighting; Zoher Kapuswal from Ferrero India Brands; Ankit Desai from Hershey Company; Amedeo Aragona from Ferrero India; Gunjan Khetan from Perfetti Van Melle India Vineeth Viswambharan from Adani Wilmar; Tushar Malhotra from Bisleri; Raj Rishi Singh from MakeMyTrip; Himanshu Khanna from Raymond; Amit Tiwari from TCS; Arvind Saxena from NEC Corporation India; Amrita Thapar from Microsoft; Roshni Das from Intel Solutions & Service India; Aparna Giridhar from Swiggy; Karthi Marshan; Deepali Naair from CK Birla Group; Ajay Kakar and Debabrata Mukherjee from Coca-Cola.

    Nonetheless, this issue features Deepak Chhabria, Executive Chairman, Finolex Cables sharing his insights and perspectives in the 'Last Word' column. He discusses the company's growth strategy, upcoming opportunities, and much more.

    Click here to read the entire story of BW Businessworld

    Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

    For more updates, be socially connected with us on
    Instagram, LinkedIn, Twitter, Facebook & Youtube

    HT Media ad revenue sees 12% uptick in FY23

    PAT margin decreased to 13.6% in FY 2022-23

    By e4m Staff | Sep 22, 2023 8:24 AM   |   3 min read

    HT Media

    HT Media's revenue from operations rose by 14.0% to Rs 1,711 crore in FY 2022-23, as compared to Rs 1,500 crore in FY 2021-22, according to the company's annual report. Total income for FY23 grew to Rs 1862 crore from Rs1677 crore.

    The company's revenue from the sale of newspapers for the year FY 2022-23 grew by 17.53% to Rs 236.41 crore against Rs 201.15 crore in FY22. Advertisement revenue for the financial year increased by 12% to Rs 1,064.83 crore against Rs 949.32 crore.

    Revenue from airtime sales grew to Rs 140.82 crore in FY23 from Rs 99.68 crore in FY22. Meanwhile, income from digital services stood at Rs 132.21 crore against Rs 131.73 and job work revenue and commission income was Rs 42.13 crore against Rs 32.55 crore.

    The company's EBITDA margin decreased to 0.7% in FY 2022-23 from 12.2% in FY 2021-22, according to the annual report for FY 23. The company said that this decline was led by higher newsprint costs along with new business investments in the fiscal year.

    Subsequently, PAT margin decreased to 13.6% in FY 2022-23 from 1.3% in FY 2021-22. The company reported a loss of Rs 251.75 crore against a profit of Rs 18.99 crore.
    In the annual report, Shobhana Bhartia, Chairperson and Editorial Director of HT Media said that over the course of the last financial year, HT Media witnessed growth in revenue, marking a significant recovery from two challenging years of the pandemic and the consequent industry-wide slowdown.

    "During the year, our businesses showed resilience in the face of geopolitical strife, broken supply lines, increased raw material costs, and a relatively subdued festive season on the back of sluggish retail spending. Nonetheless, we ended the year on a positive note with top-line growth in our key businesses and a relative softening of input cost inflation, especially in the second half of the year."

    She added that while the group's emphasis on journalistic principles and quality content remains steadfast, HT Media continue to constantly find ways to grow readership (across platforms) and be the voice of the common man.

    "As part of our effort to reach a wider audience, our focus has shifted to 'phygital', combining physical and digital approaches for thought leadership events, consumer outreach and enhanced user experience."

    She added that the group's radio business also experienced robust growth, mostly on account of the sustained strength of the FCT (Free Commercial Time) and non-FCT performance both of which have seen an upswing post-pandemic. The social media presence and relevance of radio brands led by Radio Fever and Punjabi Fever has grown and they dominate the metro city landscape in regions where they operate.

    The company's digital businesses continue to show growth promise with Mosaic reinforcing its position among prominent enterprise tech-led business investment intelligence platforms for both individuals and corporates.

    According to her, the Indian OTT space is one of the fastest-growing segments of the Media and entertainment industry. "To tap into this emerging opportunity, we launched OTTplay.com, a platform that aggregates OTT content with a focus on choice, convenience, personalisation and affordability.
    "In the ongoing financial year, our focus remains on sustaining our growth trajectory from the previous year as we manoeuvre through the overarching macroeconomic conditions and the evolving media ecosystem. It is an approach that is rooted in our long-standing journalistic values, that is cognizant of the emerging opportunities, and which understands the changing needs of both our readers and advertisers."

    Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

    For more updates, be socially connected with us on
    Instagram, LinkedIn, Twitter, Facebook & Youtube

    DB Corp ad revenue up 25% in FY23 

    The group’s total revenue has increased by 21%; circulation revenue by 1.5% 

    By Sonam Saini | Sep 21, 2023 8:25 AM   |   5 min read

    DB

    DB Corp Ltd has reported an increase of 21% in total revenue to Rs 2168.2 crore for the financial year 2022-23 against Rs 1788.5 crore for the fiscal ended 2021-22. As compared to the fiscal 2020-21, FY23 reported a growth of 42%. 

    According to the 2023 annual report, the group's advertising revenue for FY23 grew 25% to Rs 1482.7 crore against Rs 1182.7 crore in the previous fiscal. The advertising revenue for the FY 2020-21 stood at Rs 1008.4 crore. The company’s circulation revenue for the financial year 2022-23 saw an increase of 1.51% to Rs Rs 462.7 crore against Rs 455.8 crore. The circulation revenue of the company in FY 2020-21 stood at Rs 418.6 crore. The company’s PAT grew 19%  for the FY23 to Rs 169.1 crore against Rs 142.6 crore in FY22. 

    Sudhir Agarwal, Managing Director, DB Corp highlighted that the group businesses performed well on all parameters. He said that the company's EBITDA had gone up 12% to Rs 3,611 million (Rs 361.1 crore) in the backdrop of investments in the company's digital business as well as steep newsprint prices for a large part of the year. 

    “We took proactive measures in response to the pandemic’s impact, and the cost optimisation actions we adopted are now firmly embedded in our ongoing business practices. By maintaining a steadfast focus on cost management, we aim to fortify our earnings to ensure resilience even in challenging circumstances,” Agarwal said. 

    He also mentioned that the Dainik Bhaskar Group has remained resilient and patient to tide over the challenges while retaining strategic focus to become future-ready with continued emphasis on being reader-centric. “We are strong believers that through timely and widespread dissemination of relevant and hyper-local information, we empower millions, and this helps in accelerating our readership growth.” He also highlighted that the company's debt-free balance sheet ensures financial stability during these difficult times.  

    According to Agarwal, due to the editorial strategies of Dainik Bhaskar and its market dominance, advertising revenues have increased significantly across the board, especially with print continuing to be the centre point of advertisers for both traditional and new age to run their hyperlocal marketing campaigns. 

    He added, “We are seeing this trend continue and we are happy to report that we closed the financial year on a good revenue run-rate. We are encouraged by the performance of our radio division as well as the increasing digital presence, as we work to develop our content and enhance our omni-channel platform to give information that is accurate, concise, and useful.”

    Agarwal also stated that while CY2021 was severely impacted by Covid-19 and attendant restrictions, CY2022 began with geo-political tensions. However, the Print Sector continued the path of recovery despite these challenges. What is particularly heartening was that while advertising in Hindi and regional language publications recovered to around 90% whereas English newspapers advertising recovered to only 71% of pre-COVID-19 levels, according to a report by FICCI-EY, underscoring the strength of the markets that DB Corp operate in. The print media industry is on a strong recovery path as the ad space per publication in CY2022 grew by 16% compared to CY2021, according to a report by Adex India, he said.

    Agarwal said Indian language print media have not only made a strong comeback but are demonstrating strong growth over new-age media segments.

    “The growth in Tier-II and III markets has further driven the growth in the Print segment and as the clear market leader, the Dainik Bhaskar Group has been a strong beneficiary of this shift as it offers clear advantages to the advertisers and as a result the Group recorded ~25% growth in advertising revenues in FY23 over the previous year.”

    Speaking on circulation strategy, he said Dainik Bhaskar’s long-term efforts to extend its leadership by increasing readership continue to yield benefits. “We rolled out several initiatives for our readers and trade partners to drive more reader acquisitions. Our teams continue to deepen our market presence and increase our circulation by taking several initiatives with trade partners as well as readers. Ongoing campaigns such as Personal Contact Campaign (PCC), One Nation One Number (ONON) helpline for bookings, Rebooking Drives in some newer markets such as Maharashtra, Bihar, Jharkhand and Punjab are all yielding results.  “

    “This dominant position has also allowed us to take nominal increases in our cover price in some markets during the year with headroom for more,” he added. 

    Speaking on the radio business, he said the Retail / local advertisers’ share of ad volumes increased 10% over CY2021 to reach 49% of total ad volumes in CY2022. Gujarat, Maharashtra and Uttar Pradesh had the highest ad volumes. “At the Dainik Bhaskar Group, MY FM continues to connect with audiences and augment listeners' engagement activities through innovative content creation. This was demonstrated in the strong 20% growth in revenues and an almost ~30% increase in operating profits. We continue to believe that this business has strong potential.”

    According to Agarwal, on the digital business for the past three years, the group has put in renewed focus on strengthening our digital business as it looks to create an omni-channel mechanism to reach its readers. “Our ability to innovate clearly puts us ahead of the competition and with a highly personalised product experience.” 

     

    Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

    For more updates, be socially connected with us on
    Instagram, LinkedIn, Twitter, Facebook & Youtube