46% Indian MSMEs maintain positive expectation from economy in 2020: Kantar

The findings are based on an in-depth study conducted across 6,000 MSMEs

e4m by exchange4media Staff
Updated: Jan 30, 2020 1:12 PM
Kantar

In the wake of concerns about the future of the Indian economy, Kantar has delved deep into the understanding the urban MSMEs outlook towards economy and their willingness to invest in it in 2020.

The study finds that about 46 per cent of Indian MSMEs maintain a positive expectation from the economy in 2020 and state their willingness to invest in their growing businesses.

The study broadly classifies the MSMEs into four categories based on their economic outlook and their willingness to invest - Wave-riders, Fence-sitters, Safe-players, and Fighters.

Talking about the study, Biswapriya Bhattacharjee, Executive Vice President, Insights Division, Kantar said: “It is interesting to view the Economic outlook through MSMEs lens. This segment of the business is often considered as the barometer of economic revival and the first impact of a change in the economy often shows up in these outfits. Given the relatively low mood of the economy currently, the MSMEs are maintaining a relatively strong and positive front in terms of their Economic outlook for 2020.”

The findings are based on an in-depth study conducted across 6,000 MSMEs with an employee base ranging between 1-500 and across 35 cities of India.

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