shah-rukh-khan
A unique collaboration brings together Bollywood icon Shah Rukh Khan, Danube Properties, and Air India Express, known for its distinctive aircraft liveries celebrating India's cultural heritage
Brands are using unexpected collabs to trigger conversations, reach and social amplification; industry experts say while it is a smart marketing move the need is to start meaningful associations
Sandhi Sarun Sep 18, 2026 8:54 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, tracks the brand journey that culminated in Vi
Ganapathy Viswanathan Sep 16, 2026 10:59 AM
The FDA had issued notices over ads for Vimal Elaichi, alleging that the campaign amounted to surrogate promotion of Vimal Pan Masala, which is banned in Maharashtra
e4m Staff Sep 15, 2026 12:08 PM
From Shah Rukh Khan and Sachin Tendulkar to AI, folklore, father-son banter, and festive storytelling, here are the campaigns that caught our attention this week
Aryendra Khan Sep 12, 2026 8:12 AM
As audiences fragment across platforms, experts weigh in on why iconic celebrities remain valuable
Sandhi Sarun Sep 9, 2026 9:16 AM
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, Marathoner and a Curious observer, shares his take on why a brand chooses to change the logo and messaging
Yesudas S Pillai Sep 7, 2026 8:30 AM
From big brand transformations and celebrity-led campaigns to nostalgia, humour, purpose and culture, these are the ads that made the cut this week
Aryendra Khan Sep 5, 2026 8:56 AM
Explore this week's standout ad campaigns from Flipkart, Google, and more, showcasing creativity, humour, and a courtroom clash in the advertising world.
Aryendra Khan Aug 22, 2026 10:03 AM
The campaign includes more than 70 billboards across Mumbai, Bengaluru, and Delhi in phase 1
e4m Staff Aug 19, 2026 1:26 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why Shah Rukh Khan continues to remain in the consideration set for major brands seeking celebrity endorsers
Ganapathy Viswanathan Aug 17, 2026 12:03 PM
The campaign is conceptualised and written by Prasoon Joshi, Chairman, Omnicom Advertising India, and developed by Google with McCann India and Nirvana Films
e4m Staff Aug 10, 2026 6:40 PM
Sitars to spleens, buffaloes to Barcelona: this week's ads prove brands will chase any story that sticks
Aryendra Khan Jul 4, 2026 8:34 AM
The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV
e4m Staff Jun 29, 2026 1:55 PM
Common Advertisement Code shifts the focus from follower counts to accountability, as marketers say trust, compliance and credibility will become the new currency of creator partnerships
Shalinee Mishra Jun 26, 2026 9:25 AM
Celebrity-endorsed commercials registered a 34% increase in ad volumes compared with the previous season
e4m Staff Jun 17, 2026 3:26 PM
The partnership aims to reflect the aspirations of a fast-evolving India
e4m Staff May 28, 2026 2:54 PM
The automotive giant has rolled out a 360-degree campaign featuring Shah Rukh Khan, pioneering AI-powered advertising as a premier partner of cricket’s biggest tournament
Kolkata Knight Riders (KKR) has recruited Bangladesh fast bowler Mustafizur Rahman for a price of Rs 9.2 crore in the IPL 2026 mini-auction
The TVC highlights the durability and reliability of Rungta Steel TMT Bars
e4m Staff Dec 12, 2025 4:34 PM
The statue is part of the Scenes in the Square trail, making DDLJ the first Indian film to be memorialised at this historic entertainment hub
Shah Rukh Khan’s appearance at a high-profile Delhi wedding has triggered widespread social media discussion after several videos from the event went viral
Netflix has said Sameer Wankhede, the former NCB officer, has been overreacting to a brief satirical segment in Aryan Khan’s directorial debut and that the show lampoons the entire film industry
e4m Staff Nov 28, 2025 10:36 AM
From Dharmendra to Imran Khan, viral death hoaxes expose a disturbing misinformation economy where grief becomes engagement, and engagement becomes revenue for platforms
Aryendra Khan Nov 27, 2025 3:49 PM
Here’s a look at this week’s ads, showcasing what’s working in the current landscape and what still feels like a miss
Soumya Gawri Nov 22, 2025 9:06 AM
The new ‘Scent of Success’ campaign celebrates the idea that real success lies not in fame or stature, but in staying humble and grounded
e4m Staff Nov 18, 2025 1:02 PM
The announcement marks a collaboration between Shah Rukh Khan and Rizwan Sajan, Founder and Chairman of Danube Group
e4m Staff Nov 17, 2025 2:51 PM
Madhavan Narayanann, senior editor and commentator, decodes SRK, the brand ambassador favourite, and brand SRK
Madhavan Narayanann Nov 6, 2025 12:54 PM
In an era when Bollywood’s global reach was still taking shape, Shah Rukh Khan forged a deep emotional bond with the Indian diaspora, audiences who saw in him a rare blend of nostalgia and modernity
Soumya Gawri Nov 3, 2025 8:37 AM
Brand SRK isn’t powered by hype but by heart, it's not just alive; it’s still leading