asci
In a post, he called for greater focus on preparing the next generation of advertisers to think beyond what constitutes effective advertising and consider what constitutes responsible advertising
ASCI’s Vision 2032 can shift advertising self-regulation from complaint-led action to proactive monitoring, writes Dr. Annurag Batra
ASCI said almost 97% of advertisements reported during the post-PROGA period were found on the Meta Ad Library, Instagram and websites
Imran Fazal Aug 25, 2026 9:18 AM
Of the 40 ads reviewed, 21 were modified or withdrawn by advertisers without contest after ASCI raised concerns, while another 18 were held to be in violation by the Consumer Complaints Council
e4m Staff Aug 6, 2026 12:49 PM
As per the report, of the 1,609 influencer ads processed 97.3% required modification, with over 54% promoting categories prohibited by law or where advertising is restricted
e4m Staff May 28, 2026 11:20 AM
ASCI’s draft guidelines push for focusing on consumer outcomes rather than regulating the technology itself
e4m Staff May 12, 2026 11:48 AM
Notably, the Advertising Standards Council of India does not track radio advertising, creating a gap in oversight
Imran Fazal Apr 21, 2026 8:33 AM
ASCI’s ‘What the Sigma?’ study reveals how Gen Alpha navigates – and is shaped by – a world where advertising, entertainment and identity are increasingly indistinguishable
e4m Staff Mar 17, 2026 4:22 PM
Industry observers say some brands are strengthening internal checks before campaigns go live, with marketing teams working more closely with legal and compliance teams on product claims
Sunidhi Vijay Mar 5, 2026 8:47 AM
The greenwashing campaign will educate consumers to ask critical questions around sustainability claims, the decoding of eco-labels
e4m Staff Feb 26, 2026 3:15 PM
NS Rajan expressed gratitude to his fellow Board members for their commitment and support
e4m Staff Feb 12, 2026 1:41 PM
At the centre of this shift is the Advertising Standards Council of India, which is developing an AI-ready regulatory roadmap
Anuja Jain Dec 25, 2025 9:19 AM
From ASCI cracking down on influencers to SEBI calling out unregulated finfluencers packaging market opinions as 'education', we take a look at all the shake-ups in the sector this year
Shalinee Mishra Dec 19, 2025 9:30 AM
The programme aims to reach its target by the end of 2026 through structured classroom sessions and addresses a critical gap by reducing children’s exposure to potentially harmful advertisements
Reflecting on 2025, Manisha Kapoor, CEO & Secretary General of ASCI, said influencer marketing space continues to demand attention
Brands may display the seal on their websites, digital platforms, collaterals and advertising campaigns to convey to consumers their commitment to honest and accountable communication
e4m Staff Nov 17, 2025 12:19 PM
The report revealed that offshore and illegal betting promotions topped the list with 683 cases, followed by personal care at 194
e4m Staff Nov 11, 2025 1:50 PM
Apart from illegal betting, personal care, healthcare, food and beverages, and education are the other violative sectors, as per ASCI’s Half-Yearly Complaints Report
e4m Staff Nov 11, 2025 12:39 PM
Industry players say transparency builds credibility and improves trust and engagement metrics; collaborations perform well despite being openly tagged as paid
Aryendra Khan Oct 8, 2025 8:28 AM