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With recommendations and checkout nudges, Q-commerce players are turning the shopping journey into a growing pool of media inventory, say experts
As shoppers use AI to compare products and build shortlists, brands must win consideration earlier. This festive season, AI may not replace the funnel, but it is increasingly shaping who enters it
From Flipkart to Amazon, big festive campaigns are increasingly coming from independents, as brands chase sharper cultural ideas and faster turnarounds
The Press Council of India is a statutory body constituted under the Press Council Act, 1978
Sudhir Shukla, Rachit Jain and Junaid Khwaja have joined JioStar’s Entertainment Digital Ad Sales team
New integrated investor awareness campaign simplifies the world of investing and encourages Indians to make informed, responsible investment decisions
Outdoor industry body welcomes year-round enforcement but seeks digital single-window permissions, QR verification, uniform penalties and a phased shift away from PVC flex
Kanchan Srivastava 23 hours ago
Sashikumar Sreedharan has recently stepped down as Managing Director at Google Cloud India
With the two new titles, Hoop crosses the 30-show mark in the micro-drama ecosystem
IndusInd General Insurance’s Gaurav Srivastava discusses his career journey, customer-first CX, AI, self-service and the changing expectations of insurance customers.
As digital-first brands hit scale, the next growth challenge may lie beyond the screen, pushing stores from optional to strategic
With SEBI tightening oversight, industry leaders say financial brands are focusing on practical, accessible education to help consumers make more informed decisions
As broadcasters tie up with DTH operators, MSOs and broadband players to push linear channels over CTV, the old distribution playbook is running out of road
Outdoor Media owners and agencies question whether political patronage and weak enforcement will allow ‘Flex-Free Mumbai’ to become another symbolic exercise
Indeed’s Saumitra Chand on how AI is reshaping hiring and comms strategies, building reputation, employer brand, fixing agency-client relationships and preparing communicators for AI-led future
Subhajit Sengupta rejoins Times Network after a two-year stint with HT Digital Streams
e4m Staff Oct 6, 2026 11:44 AM
The challenge today is whether AI-generated content can build the same trust, authenticity and relatability that audiences naturally associate with human creators
Shalinee Mishra Oct 6, 2026 9:33 AM
Real estate is investing heavily in making the funnel more measurable and efficient, yet the closer a buyer gets to spending crores, the more its limits become visible, seven developers explain
Sandhi Sarun Oct 6, 2026 9:24 AM
Mumbai Mayor Ritu Tawde has written to the BMC Commissioner, seeking immediate and strict action against unauthorised advertisements, with ‘zero tolerance’
Kanchan Srivastava Oct 6, 2026 8:58 AM
WARC's Future of Strategy 2026 shows 65% are using AI-freed time for deeper thinking, yet monthly in-person research has slipped 12 percentage points
While Andy Gordon will be President, Rebecca Mall named Chief Marketing Officer, Mark Thompson remains Chairman and Editor-in-Chief of CNN, & Bari Weiss to be Editor-in-Chief of CBS News
The campaign will focus on educating investors about regulated investment avenues while cautioning them against anonymous tips, finfluencers and misleading claims of high or assured returns
Manish Tiwary is the Chairman & Managing Director of Nestle India Limited
In the past, he has been associated with Acer Saudi Arabia, Microsoft Saudi Arabia and AMD
The partnership will see CreativeMUD lead the brand’s social media and digital communication, bringing together creative strategy, content and digital storytelling
The tender has an estimated value of ₹32 lakh, including taxes, with the bid opening scheduled for October 22
e4m Staff Oct 5, 2026 11:09 AM
Mehta joins from Telstra where he was Executive, Software Engineering & IT
e4m Staff Oct 5, 2026 10:26 AM
Sandipan Ghosh, CEO - Chocolates & Confectioneries, Lotus Chocolates at Reliance Consumer Products, discusses in a post the need for ‘moment-brand fit’ before brands turn heroic moments into marketing
Sandipan Ghosh Oct 5, 2026 9:25 AM
At e4m Realtime Programmatic Conference 2026, Jai Lala, CEO, Zenith–The ROI Agency, said the biggest change in the industry has been the move away from media intelligence as an end in itself
At FICCI Frames 2026, India's biggest broadcasters pressed for TV ratings to return. The government's position remains unchanged, raising questions about the effectiveness of industry forums
Imran Fazal Oct 5, 2026 9:19 AM
Guest Column: Pradeep Menon M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, writes Dr Sandeep Goyal as AAAI president has exposure to both the client side and agency side
Pradeep Menon. M Oct 5, 2026 8:54 AM
Sarkar was associated with Reliance Entertainment for nearly two decades
Chamaria brings over 23 years of experience across marketing, business strategy and brand building