ai
The final whistle sparked a wave of creative social media posts, from emotional storytelling and nostalgic callbacks to playful illustrations and clever brand integrations
S (SG) Ghosh, Founder and Managing Director, Celsius100 Communication, pays his tribute to advertising icon Jean Durante
Guest Column: Independent Writer/ Editor Sandipan Deb shares his take on Christopher Nolan’s The Odyssey and why he was disappointed
Sandipan Deb Jul 18, 2026 4:28 PM
From endorsing luxury names like Rolex, Bvlgari and Bentley to building businesses & producing content, Priyanka Chopra Jonas’ brand journey is an example of building celebrity value over time
Shalinee Mishra Jul 18, 2026 9:42 AM
From Kareena's Countryman debut to Messi's next chapter with MLS — here are the campaigns that defined the week in advertising
Aryendra Khan Jul 18, 2026 9:30 AM
Ruddarraju joined OpenAI in July 2025 after stepping down as Head of Infrastructure Engineering at xAI
Prior to this, Avdhesh Kumar was National Sales Head - CTV and YouTube - Digital revenue monetisation
From Louis Vuitton’s FIFA trunk to Heinz’s Penalty Packets, FIFA 2026 is now a $10-billion creative arena
Aryendra Khan Jul 18, 2026 8:49 AM
Bhatt joins Reliance Industries following 18-year stint with Essar Group
e4m Staff Jul 17, 2026 4:57 PM
Fay Denis du Peage, Senior Vice President, Media APAC at Monks, says retail media and LLMs represent the next major opportunities, with Monks focused on helping brands operate in real time
Simran Sabherwal Jul 17, 2026 1:24 PM
The complaint alleges that the operator was retransmitting JioStar's television channels without authorization
e4m Staff Jul 17, 2026 12:57 PM
The revised edition features a new introduction and an additional chapter that examines the transformative decade between 2015 and 2025
e4m Staff Jul 17, 2026 12:13 PM
The study found that more than 40% of long-form posts on LinkedIn are entirely AI-generated
e4m Staff Jul 16, 2026 7:07 PM
The AI software creation platform’s valuation is at $1.5 billion making it a unicorn in a year after its public launch
e4m Staff Jul 16, 2026 6:44 PM
On World PR Day 2026, Raima Singh, Founder & CEO of Oak & Ivy Creative, shares her views on the evolving relationship between AI and PR, and what it signals for the industry's future
Raima Singh Jul 16, 2026 6:40 PM
In a tribute to Late Nand Kishore Goenka, Subhash Chandra writes how his father’s values and wisdom has shaped generations
e4m Staff Jul 16, 2026 6:36 PM
Brands can opt for shoppable formats integrated in the shows or sponsor premium content, Prime Video has said
e4m Staff Jul 16, 2026 5:49 PM
Dr Annurag Batra answers questions on Raj Nayak’s appointment as the Chairman and MD, and on the future of leadership of YAAP
Annurag Batra Jul 16, 2026 4:18 PM
AI agents are reshaping marketing analytics by moving beyond dashboards to explain results, recommend actions and accelerate decision making for CMOs.
Brij Pahwa Jul 16, 2026 2:14 PM
Is Strategic PR really in its Golden Age, or is its biggest test still ahead? exchange4media spoke to India's communications leaders to find out
Ritika Upmanyu Jul 16, 2026 1:08 PM
Argyilan, who most recently served as Global Head of Advertising at Uber, will join The Trade Desk on July 27
e4m Staff Jul 16, 2026 12:32 PM
Together, Questt AI and PwC India will help enterprises build AI-ready organisational intelligence that supports more accurate, context-aware business outcomes
e4m Staff Jul 16, 2026 10:06 AM
AI is transforming consumer research, enabling brands to generate real-time insights from search, social and retail data, where speed of learning is becoming the new competitive edge
Anuja Jain Jul 16, 2026 8:40 AM
As JioStar Vice-Chairman, Uday Shankar, turns a year older, a look back at his stellar three-decade media journey
e4m Staff Jul 16, 2026 8:23 AM
The government's ethanol-blending programme has been one of the largest policy-led influencer campaigns seen in India
e4m Staff Jul 15, 2026 5:07 PM
Beyond Communication Solutions brings together strategic communications, marketing, creative ideation, brand building and business solutions under one roof
e4m Staff Jul 15, 2026 5:02 PM
Beyond Communication Solutions is a new-age communications, marketing and brand strategy company designed to help businesses, brands, creators and studios
e4m Staff Jul 15, 2026 3:54 PM
The fourth patent filing reinforces Vertoz’s focus on building proprietary technology that connects intelligence, automation, media, and execution across the advertising value chain
e4m Staff Jul 15, 2026 3:31 PM
Atul Ahluwalia to assume role of Non-Executive Chairman; Dilip Yadav named Vice Chairman & CEO and Santanu Gogoi named Managing Director
e4m Staff Jul 15, 2026 3:01 PM
She will work closely with the leadership team to shape corporate narratives, strengthen stakeholder relationships, enhance visibility across media and industry platforms
e4m Staff Jul 15, 2026 2:49 PM
Guest Column: As discretionary spending shifts from long-term asset ownership towards everyday indulgences, brands must rethink their campaigns and budgets, writes M. Gautham Machaiah
M. Gautham Machaiah Jul 15, 2026 2:17 PM
Adak will be stepping down from his role on 21 August 2026 to pursue other opportunities
e4m Staff Jul 15, 2026 1:49 PM
On A P Parigi's birthday, revisiting the legacy of the executive who helped build Radio Mirchi and transform India's FM radio industry
e4m Staff Jul 15, 2026 1:10 PM
Prior to joining IKEA, he was with DMart - Avenue Supermarts Limited
e4m Staff Jul 15, 2026 12:57 PM
Datta has over 26 years of leadership across government relations, media, and sports broadcasting, with senior roles at JioStar, Sahara India, Moser Baer, EuroKids, and Mahindra & Mahindra
e4m Staff Jul 15, 2026 12:49 PM
She held communications leadership roles for several brands, including Netflix India, Vogue India, Lakmé Salon, Audible India, and others
e4m Staff Jul 15, 2026 11:25 AM
Hachette, Cengage, Elsevier and author Scott Turow have filed a proposed class action in New York, accusing Google of unlawfully using millions of copyrighted books to develop its Gemini AI models
e4m Staff Jul 15, 2026 11:18 AM
From management trainee to Chairman, Karkare's four-decade journey with Ulka is a rarity in an industry built on churn
e4m Staff Jul 15, 2026 10:37 AM
USL has posted a nearly 4% rise in consolidated revenue from operations to Rs 27,816 crore in FY26
e4m Staff Jul 15, 2026 10:02 AM
According to a recent report, the National Payments Corporation of India is developing a common protocol through which verified AI agents could initiate UPI transactions within limits set by users
Shantanu David Jul 15, 2026 9:17 AM
Baishali Chatterjee has overall 18 years of experience in brand communications
The directive has been issued to all major online movie ticketing platforms and ticket aggregators
e4m Staff Jul 15, 2026 8:17 AM
The arrest comes days after the ED provisionally attached assets worth Rs 940.7 crore belonging to Garg, his family and entities allegedly controlled by him under the PMLA
e4m Staff Jul 14, 2026 7:45 PM
The impleaded entities include several of India's leading television networks, such as Zee Media, TV Today Network, ABP Network, Republic Media, Network18, Bennett Coleman & Co among others
Imran Fazal Jul 14, 2026 5:43 PM
P. Sridhar is a highly accomplished media professional with over three decades of experience in the print media industry
e4m Staff Jul 14, 2026 5:27 PM
In the second part of Rajeev Beotra’s ‘Chronicles from Mehra World’, the journey continues with humour, fitness, self-discovery and reinvention
Rajeev Beotra Jul 14, 2026 5:00 PM
Nayak has played a pivotal role in shaping India's media and communications industry
e4m Staff Jul 14, 2026 3:49 PM
