Vodafone brings back the Pug & ZooZoos for lockdown campaigns
The brand has been communicating with its customers under two broad themes - #StayHomeGoDigital and #HereForYou
In these trying times of social distancing and lockdown, citizens have been confined to their homes and are completely dependent on telecom networks to study, work, access essentials, source information and entertainment. Vodafone has thus brought its endearing pug and ZooZoos back to convey critical messages on safety and urging customers to carry on daily tasks from home through the Vodafone network.
Vodafone has been communicating with its customers under two broad themes - #StayHomeGoDigital and #HereForYou. Under the first theme, Vodafone has been communicating about the various ways customers can utilize the benefits of the brand’s digital touchpoints. #HereForYou is about various initiatives that VIL has undertaken to ensure that its customers remain connected in all circumstances.
Vodafone has now launched a public service campaign and brought back ZooZoos to reinforce the need for social distancing. The three videos under this campaign impart some critical messages, in a lighter note:
Wash your hands
Vodafone recently released a new video featuring the pug with the #StayHomeStaySafe’ message.
Explaining the rationale behind bringing back the iconic pug and Zoozoos to convey an important social message, Kavita Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea Limited said: “In the current circumstances, telecom networks are our only window to the outside world, to just being in touch with other human beings, to staying connected to anything at all. While VIL has been going the extra mile to keep the nation connected, we thought it’s time to bring back our best loved icons – Pug and Zoozooz – to reinforce the importance of staying home, staying safe and staying connected with Vodafone in these difficult circumstances. We felt that these much-loved icons would be perfect to appeal to the emotions of Indians, urging them to stay safe at home and stay busy on Vodafone network.”
Kiran Antony, Chief Creative Officer, Ogilvy India said: “People tend to seek familiarity in uncertain times to feel comfortable. And that is where loveable brand properties can play an important role. More than for the nostalgia factor, we also brought back the pug to stand out from rest of the ads delivering the same message. With some clever editing, we managed to re-purpose an old ad to deliver this important message.”
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