IPL 2020?blur=25

Industry watchers say the pandemic left little time for brands to prep in terms of marketing strategies, leading to a dearth of variation in messaging

Ruhail Amin Sep 29, 2020 9:19 AM


The brand has been communicating with its customers under two broad themes - #StayHomeGoDigital and #HereForYou

exchange4media Staff Apr 18, 2020 9:15 AM


The pugs are known to suffer from various health problems and are not considered best in Indian climates where the chances of suffering from heat are high. PETA said that unaware of their pain and several possible medical conditions, people often buy pugs and in many cases later dump them

exchange4media Staff Apr 3, 2018 8:56 AM


Telecom player brings back its most-loved icon ZooZoos in a new avatar through an expansive marketing campaign even if its association with IPL this year is still a question mark

exchange4media Staff Mar 29, 2018 8:56 AM


Their masks and gloves are on and they are all geared up for their new mission

exchange4media Staff Mar 26, 2018 12:18 PM

IPL allows high impact reach and captive viewing: Ronita Mitra?blur=25

Vodafone has launched two new ads for IPL 8 'Baby' and 'Library' to take forward the idea 'Speed is Good' which was established during the World Cup. Ronita Mitra, Senior VP - Brand Communications and Insights, Vodafone India talks about the 7-week long campaign

Sarmistha Neogy Apr 8, 2015 8:26 AM

Vodafone ZooZoos mark their return during IPL 2014?blur=25

The campaigns will revolve around popular TV shows. The first two TVCs will feature Vodafone's two product propositions - 'Choose Your Number' and 'Chhota Credit'

exchange4media Staff Apr 16, 2014 7:45 AM

Brand excitement remains muted at the onset of the New Year?blur=25

The excitement to welcome the New Year was limited to a few brands such as Coca-Cola, Vodafone, Fevicol and Volvo Auto India

Twishy Jan 7, 2014 8:44 AM

Vodafone launches the musical ZooZoo internet army?blur=25

Undeterred by the controversies surrounding IPL, the army of tiny ZooZoos gave an interesting twist to the tale by launching the first-ever musical video

Twishy May 28, 2013 7:46 PM

Using social for business? Avoid these rookie mistakes...?blur=25

No content strategy, relying on likes, expecting overnight success & believing social is cheap are few blunders marketers cannot afford to make

Saloni Surti Apr 24, 2013 8:32 PM

Telecom advtg eye the space “inside a consumer’s head”?blur=25

ZooZoos, Zaroori Friend, Honey Bunny are not just aiming for top of mind brand recall but consumers carrying the brand along via icons or music

Twishy Dec 13, 2012 8:07 PM

IMPACT Annv Spl: Elsie Nanji on essentials of good design?blur=25

Elsie Nanji, Managing Partner, Red Lion Publicis, writes about seven ways design can add to one’s communication strategy.

Elsie Nanji Dec 5, 2011 7:59 AM

Return of the ZooZoos – powered by 'Super' spirit?blur=25

‘The ZooZoos’ are back after a gap of almost two years with the new ‘Super ZooZoo’ commercial, which promises to be faster, smarter and better.

Shubhangi Mehta Mar 2, 2011 7:38 AM