His real genius lay in being deeply and infectiously human: Santosh Desai
Santosh Desai, CEO of Futurebrands India, remembered Piyush Pandey as someone who made everyone around him feel seen, valued, and heard
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Published: Oct 24, 2025 5:57 PM | 1 min read
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Santosh Desai, CEO of Futurebrands India, paid tributes to ad veteran Piyush Pandey who passed away this morning, remembering him as someone who made everyone around him feel seen, valued, and heard.
“Piyush had the largest heart. He embraced everyone who came in contact with him, infusing them with his special brand of warmth and enthusiasm. He gave so much more than he received, whether it was to young colleagues, clients or the countless people who considered him a friend,” he shared with e4m.
“His contribution to advertising needs no certificates; his real genius lay in being deeply and infectiously human. He made everyone around him feel seen, valued, and heard. The last time I met him was when he came over to our place in Goa earlier this year when we not at his best health-wise but the spirit was the same as was that big generous laugh that filled the room. Unforgettable,” he said.
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