Publicis’ Bobby Pawar, Future Group’s Santosh Desai, Provacateur Advisory’s Paritosh Joshi, Standard Chartered Bank’s Sanjeeb Chaudhuri and novelist & former investment banker Anish Trivedi debate the need for self-regulation at ASCI’s ‘Creativity, For Goodness’ Sake!’ debate festival
New categories get created when you create new vocabulary, new rules. The role of magazines is to educate, create hierarchies, implant codes, show rules of discrimination; thereby creating new categories of consumption, says Santosh Desai, MD & CEO, Future Brands
Panellists at the session on ‘Conscious Capitalism’ raised some relevant issues regarding what businesses should do to adapt to conscious capitalism, what limitations they face, and whether there is a need to make a fundamental change in the organisation.
Digital marketing continues to grow through a turbulent emergent period. Part of the problem though, according to Abdul Khan, Senior VP, Tata Teleservices, was that it was not positioned properly initially and suffered as a result of the low costs of advertising initially offered, a problem which the industry was still striving to resolve.