santosh-desai
Industry experts from the FMCG sector believe that innovations will eventually win

At the recently held Future Consumer Enterprise Limited event in Mumbai, a panel discussion on how the FMCG and food industry is shaping up and how urbanisation is changing the food culture in India was organised on the sidelines of the event

Ronald Menezes Mar 10, 2016 7:57 AM

Examining the state of self-regulation in the advertising industry

Publicis’ Bobby Pawar, Future Group’s Santosh Desai, Provacateur Advisory’s Paritosh Joshi, Standard Chartered Bank’s Sanjeeb Chaudhuri and novelist & former investment banker Anish Trivedi debate the need for self-regulation at ASCI’s ‘Creativity, For Goodness’ Sake!’ debate festival

exchange4media Staff Mar 23, 2015 8:48 AM

ASCI presents 'Creativity , For Goodness' Sake' with global speakers & industry stalwarts

Sir John Hegarty (Founder, Creative- BBH), Marc Matheiu (SVP, Marketing - Unilever), Shantanu Khosla (MD - P&G), & Rajkumar Hirani (Filmmaker) will share their thoughts on 'Creativity with Responsibility'

exchange4media Staff Mar 13, 2015 8:10 AM

The magazine's role is to create new categories of consumption: Santosh Desai

New categories get created when you create new vocabulary, new rules. The role of magazines is to educate, create hierarchies, implant codes, show rules of discrimination; thereby creating new categories of consumption, says Santosh Desai, MD & CEO, Future Brands

exchange4media Staff Mar 3, 2015 8:22 AM

Creative exaggeration vs misleading claims: Where do marketers draw the line?

These and other questions on self-regulation & the boundaries of creative expression in advertising take centre-stage at a mega festival being organized by ASCI in association with exchange4media in Mumbai on March 20, 2015

exchange4media Staff Mar 3, 2015 8:14 AM

IMC 2015: Leading publishers & marketers in deliberation at the 9th edition of IMC

The first day of Indian Magazine Congress saw industry stakeholders in discussion over the magazine industry’s emerging trends need for transformative change and release of the Engagement Index

exchange4media Staff Feb 24, 2015 9:56 AM

9th edition of Indian Magazine Congress kicks off today in Chennai

The theme of this year's Congress is 'Magazines 2X: Engage, Connect, Work'

exchange4media Staff Feb 23, 2015 9:23 AM

High buzz and excitement at grand felicitation for Pitch Top 50 Brands

Most applauded brands at the event were Bollywood - The Globetrotter, Narendra Modi - The Master Connector, Old Monk - The Evergreen and Paper Boat - The Innovator

exchange4media Staff Jun 5, 2014 8:57 AM

Pitch Top 50 Brands unveiled; Flipkart named Brand of the Year

Amul, Tata Tea, Ola Cabs, Facebook, Idea, Comedy Nights With Kapil, Idea, Royal Enfield, Starbucks among others were declared winners in 10 unique categories by Pitch magazine

exchange4media Staff May 12, 2014 7:57 AM

"Along with topicality, brands need to create a connect that is contemporary"

Santosh Desai, MD & CEO, Future Brands talks about iconic brands built on powerful insights and how brands are adopting the topicality strategy, among other things...

Twishy Nov 28, 2013 8:06 AM

'Jugalbandi is key to successful partnerships in today's world'

There's no single medium that can deliver everything. When radio is added to another standalone medium, there's substantial increase in reach, say experts

Saloni Datta May 29, 2013 8:14 PM

Future is about atomisation of the newspaper: Santosh Desai

The newspaper of the future can be dismembered and consumed as independent entities, says Santosh Desai, MD & CEO, Future Brands India

Surbhi Bhasin Aug 13, 2012 6:27 PM

Every medium is a storage device of time: Santosh Desai

Futurebrands' MD & CEO says that every era tells a story; and today’s story is about digital. One needs to see how magazines sit in this era

Surbhi Bhasin Jul 20, 2012 7:26 PM

“Differentiate magazines for readers & advertisers”

Magazines are not on the radar of investment decisions-makers. There’s a need to be present on new touch-points, say industry experts

Shree Lahiri Jul 19, 2012 10:05 PM

Win-win for KKR and Nokia?

Exchange4media explores the mileage brand Nokia gets out of associating with the winning IPL team – Kolkata Knight Riders

Shree Lahiri May 29, 2012 8:57 PM

Marketing opens up new ways of seeing the world

If you look at the heart of marketing, it breathes meaning into things and ideas. What is becoming important is symbolic and virtual, says Santosh Desai, MD & CEO, Future Brands

exchange4media Staff May 12, 2012 8:06 PM

Brands can no longer have guarded conversations with users: Santosh Desai

Brands of the future will have to accept the fact that the power to influence a consumer has shifted from brand managers to brand users, says Santosh Desai, CEO, Future Brands

Deepika Bhardwaj Apr 4, 2012 9:06 AM

AdAsia 2011: Generating wealth for a good cause

Panellists at the session on ‘Conscious Capitalism’ raised some relevant issues regarding what businesses should do to adapt to conscious capitalism, what limitations they face, and whether there is a need to make a fundamental change in the organisation.

Dipali Banka Nov 4, 2011 12:18 PM

English GECs: Catchment area limited for advertisers - Santosh Desai

Santosh Desai, MD & CEO, Futurebrands, shares his views on the current fragmented scenario in the English general entertainment space, as well as the expectations and opportunities that it holds for advertisers...

Santosh Desai May 13, 2011 8:45 AM

Commerce will follow once we create a viable ecosystem: Santosh Desai

Digital marketing continues to grow through a turbulent emergent period. Part of the problem though, according to Abdul Khan, Senior VP, Tata Teleservices, was that it was not positioned properly initially and suffered as a result of the low costs of advertising initially offered, a problem which the industry was still striving to resolve.

exchange4media Staff Dec 20, 2010 7:33 AM

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