wpp-open
In her new position, Vasan will lead capability transformation for The Coca-Cola Company
e4m Desk Jul 14, 2026 10:59 AM
As per reports, the pitch is likely to see WPP's Open X and Publicis Groupe compete in most international markets, except North America, Japan and Korea
The campaign is brought to life by WPP OpenDoor, WPP Creative and WPP Production
According to the company, WPP Open Pro will allow brands to plan, create and publish campaigns directly through the AI platform
Coca-Cola creative leader expands role to oversee all clients across the region while continuing to helm WPP Open X network
e4m Staff Oct 22, 2025 8:56 AM
The expanded partnership includes a $400 million spending commitment from WPP for Google technologies
e4m Staff Oct 15, 2025 8:30 AM
Prior to this, Cal Knight was with Walmart where he led agency partnerships for Walmart Connect
e4m Desk Sep 12, 2025 10:28 AM
Most recently, Laurent served as CEO of WPP Open X for The Coca-Cola Company, where he was instrumental in securing the industry’s largest-ever global marketing agency partnership in 2021
Campaign uses real-time emotion detection and food-order mapping to deliver hyper-contextual content recommendations
e4m Staff Jul 25, 2025 3:16 PM
This innovative campaign, powered by WPP OpenDoor, redefines how IP-led storytelling can extend far beyond screens
Core media agencies Mindshare, Wavemaker, and EssenceMediacom will retain their identities within the new entity and operate under a shared ecosystem powered by WPP Open
e4m Staff May 29, 2025 7:25 AM
The partnership was originally established to consolidate and streamline Coca-Cola’s marketing operations
e4m Staff May 22, 2025 1:18 PM
In his new role, Sodhi will focus on optimising Amazon media investments for improved media strategy and planning
Prior to this, Patrick Munden was with VML as Global Technology Partnerships and Alliances, Global Analyst Relations
Delivered via WPP Open, Decipher Health predicts the impact of communications across six therapeutic areas
e4m Staff Sep 19, 2024 6:20 PM