Experts says industry players may move court seeking interim relief and clarity if MIB fails to address concerns

Imran Fazal Apr 2, 2026 9:23 AM

Connected TV is rapidly reshaping India’s viewing habits, prompting a rethink of traditional audience measurement systems to capture consumption across both linear and digital platforms

Aditi Gupta Oct 16, 2025 9:03 AM

Experts believe that the measurement body doesn't want data to be granular and might want to control its accessibility

Sonam Saini Jun 21, 2021 8:23 AM

Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner

Ruhail Amin & Tasmayee Laha Roy Dec 21, 2020 9:27 AM

The TV rating body said that this change will allow for more direct comparison between genres and align with common measurement best practices

exchange4media Staff May 4, 2020 2:54 PM

As per the report, 15+ and males are driving the growth in premium homes, contributing 51% and 56% respectively in week 15

exchange4media Staff Apr 24, 2020 8:38 AM