valentine
As seasonal marketing budgets climb, the industry reassesses campaign effectiveness, attribution models and the growing role of verification in digital advertising
e4m Staff Mar 14, 2026 11:33 AM
In today’s Love x PR & Comms feature, Madhurima Bhatia, Head of PR, Media Engagement & Partnerships, India & APEC, Ipsos writes a love letter, expressing her enduring love for PR & Comms
Ritika Upmanyu Feb 17, 2026 11:57 AM
The insight is cultural: Indian homes are built on permanence. Trust is lifelong
e4m Staff Feb 15, 2026 6:00 PM
Whether subtle or bold, brands found their own way to join the Valentine’s moment online.
Vaishnavi Deshpande Feb 14, 2026 6:44 PM
In e4m Love x PR & Comms, Abhinav Kanchan, President & Group Head, Puravankara Ltd. shares both the hard-earned lessons and the beautiful truths of the profession
Ritika Upmanyu Feb 14, 2026 5:27 PM
In e4m Love x PR & Comms, Deepshikha Dharmaraj, CEO, Burson Group India pens a heartfelt note to the profession that gave her a front-row seat to history and the courage to help shape it
Ritika Upmanyu Feb 14, 2026 4:53 PM
In e4m Love x PR & Comms feature Rakhee Lalvani's love note to the profession she didn’t just choose but continues to love, every single day
Ritika Upmanyu Feb 14, 2026 10:44 AM
In this Valentine Week edition of e4m Love x PR & Comms, Nandini Chatterjee, Chief Corporate Brand and Communications, Shree Cement expresses what has made PR meaningful for her over the years
Ritika Upmanyu Feb 14, 2026 10:18 AM
Brands like GIVA, IGP, Hershey’s Kisses, KitKat, Nykaa, Urban Company and Vadilal turned city landmarks into bold, playful public love letters
Chehneet Kaur Feb 14, 2026 8:39 AM
In e4m Love x PR & Comms feature, Sabarinath M, Founder and Managing Director of P4C shares how he discovered that communication was not just a skill, but his true calling
Ritika Upmanyu Feb 13, 2026 6:12 PM
In this e4m Love x PR & Comms feature, Noopurr R. Chablani writes about discovering PR through her love for stories and why creativity, strategy, and grit are what truly sustain this profession
Ritika Upmanyu Feb 13, 2026 4:46 PM
e4m Love x PR & Comms features Mrinall Dey's story of falling unexpectedly in love with PR and staying committed to the craft
Ritika Upmanyu Feb 13, 2026 3:15 PM
As Valentine’s advertising fills public spaces and digital feeds, ambiguity is increasingly being used as a strategic device to drive pause, participation and recall
Vaishnavi Deshpande Feb 13, 2026 3:01 PM
In this edition of e4m Love x PR & Comms, Deeptie Sethi, Global Communication Specialist and CEO, PRCAI, pens a deeply personal note to her profession and appreciate its power to shape the realities
Ritika Upmanyu Feb 13, 2026 12:45 PM
In this Valentine edition of e4m Love x PR & Comms, Tanmana Rath, Former Lead- Communications and Stakeholder Engagement, TERI captures how PR challenges, evolves, and never stops inspiring her
Ritika Upmanyu Feb 12, 2026 6:22 PM
In this e4m Love x PR & Comms edition, Bhavna Singh, Vice President - Communications, BSV, expresses her journey through PR’s many reinventions and the shift from being an illustrator to weaver
Ritika Upmanyu Feb 12, 2026 4:35 PM
Haldiram’s reimagines the way India gifts sweets with the launch of ‘Dilruba’
e4m Staff Feb 12, 2026 2:59 PM
In this Valentine edition of e4m Love x PR & Comms, Dr. Rajiv Chhibber, Communications Specialist & Joint Forum Coordinator - Association of Indian Medical Devices captures his relationship with PR
Ritika Upmanyu Feb 12, 2026 1:27 PM
Seema Ahuja, Former Global Head of Communications & Corporate Brand, Biocon Group & Biocon Biologics on finding her purpose, voice, and meaning in the world of corporate communications
Ritika Upmanyu Feb 11, 2026 4:25 PM
The brand rolled out contextual, location-based outdoor hoardings across Mumbai
e4m Staff Feb 11, 2026 1:00 PM
Bhavani Giddu, CEO, Footprint Global Communications, pens her love for PR, sharing what drew her in, what made her stay, and what's in it for the next generation of communicators
Ritika Upmanyu Feb 11, 2026 12:19 PM
In this letter, Tehseen Zaidi writes to her profession, celebrating it as a lifelong companion that shaped her voice, values, and way of seeing the world
Ritika Upmanyu Feb 10, 2026 6:39 PM
Dr. Sarvesh Tiwari’s, Founder and Managing Director, PR Professionals letter to PR speaks to founders and young communicators about purpose, perspective, and staying relevant with integrity
Ritika Upmanyu Feb 10, 2026 4:02 PM
The six-episode series, comprising 180-second episodic drops, extends the universe of AJIO’s most recent advertising campaign
e4m Staff Feb 10, 2026 3:16 PM
The brand film encourages all to express their “love” with Ferrero Rocher this Valentine’s Day
e4m Staff Feb 10, 2026 3:05 PM
The campaign is titled as ‘Add Your Golden Touch This Valentine’s Day’
e4m Staff Feb 10, 2026 2:10 PM
In this e4m Love x PR & Comms, Arpana Kumar Ahuja writes a love note to her profession and expressed why PR is a field worth committing to
Ritika Upmanyu Feb 10, 2026 10:50 AM
In this e4m Love x PR & Comms, Dr. Samir Kapur writes a love note to the profession that surprised him, challenged him, and kept him hooked for three deacdes
Ritika Upmanyu Feb 9, 2026 4:49 PM
This e4m Love x PR & Comms, Rachana Panda, VP & Cluster Comms Head , ASEAN, ANZ & South Asia, Bayer writes to the profession that shaped her worldview and sharpened her voice
Ritika Upmanyu Feb 9, 2026 3:50 PM
As per industry estimates, V-Day brand spends are about Rs 60–Rs 75 crore this year, with big influencers setting the mood at the top of the funnel, and micro, nano creators driving everyday stories
Shalinee Mishra Feb 9, 2026 9:11 AM
Ahead of Valentine’s Day, Instamart’s public installation uses flowers, nostalgia, and real people to explore what love looks like across generations, identities, and moments
In e4m's 'Love x PR & Comms' series, Deepa Dey, Integrated Comms, Advocacy & Sustainability Specialist expresses her love for PR and the stories, people, and purpose that make it worth falling for
Ritika Upmanyu Feb 7, 2026 10:48 AM
From brands already celebrating Valentines’ Day to the Super Bowl mania, we bring to you ad campaigns that caught our eye this week
Aryendra Khan Feb 7, 2026 9:47 AM
The campaign reinforces Hide & Seek’s role as a conversation starter for youngsters
Mia also unveiled ‘Bee My Valentine’, a collection inspired by the subtle romance of nature’s most enduring symbols
The campaign’s highlight is a new digital film presenting a modern perspective on romance in an AI-driven world
e4m Staff Feb 2, 2026 12:36 PM
'I'm happy to be associated with this brand,' said the actor on his association with the Scottish brand
The ad, featuring TG Ravi who has long been typecast as the antagonist in films, was created by Maitri Advertising for Asianet
e4m Staff Feb 18, 2025 1:22 PM
From Cadbury Dairy Milk's “Say It With Silk” campaign to 5 Star's “Destroy Valentine’s Day”, the brand has always reinvented with the Valentine’s Day playbook, say adland experts
Soumya Gawri Feb 15, 2025 9:01 AM
Hershey India set the tone with the relatable sentiment - "I’ve saved the last piece for you"
e4m Staff Feb 14, 2025 2:06 PM
The ‘Move On with Tinder’ campaign has a series of engaging initiatives, playful collaborations, and interactive experiences
e4m Staff Feb 14, 2025 1:48 PM
This 360-degree campaign will be amplified across Print, TV, OOH and social media platforms
e4m Staff Feb 13, 2025 5:37 PM
Launches a digital activation that enables users to unlock special offers by recording their snores
e4m Staff Feb 13, 2025 3:49 PM