Signed, sealed, strategised: Madhurima Bhatia on loving PR & Comms
In today’s Love x PR & Comms feature, Madhurima Bhatia, Head of PR, Media Engagement & Partnerships, India & APEC, Ipsos writes a love letter, expressing her enduring love for PR & Comms
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Published: Feb 17, 2026 11:57 AM | 1 min read
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In February, the world softens for love. It’s the season of confessions, of gratitude, of looking back at the one thing that changed you simply by showing up, every single day.
But sometimes, love isn’t a person, it’s a profession.
For Madhurima Bhatia, Head of PR, Media Engagement & Partnerships, India & APEC, Ipsos that love story has always been with PR & Communications.
“Don’t be a wallflower. Don’t scratch the surface — get to the bottom of the story.”
It’s not just advice she lives by. It’s the vow she made to the profession she chose and continues to choose, every single day.
In today’s Love x PR & Comms feature, she shares how her love for the profession flourished with every role she embraced, what made her stay through the evolving landscape, and why she continues to see communications not just as a function but as a powerful driver of strategic growth.
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