Casagrand's new TVC with its multi-star cast speaks to the customers a light-hearted banter, which the brand believes could increase its recall

exchange4media Staff Dec 14, 2019 4:05 PM

The TVC is being played upon a good media mix of lifestyle, entertainment and infotainment channels to shed spotlight on the brand's core ideology of being an ethical beauty brand

Misbaah Mansuri Nov 5, 2019 8:17 AM

The television commercial has been created by J Walter Thompson

exchange4media Staff Sep 14, 2018 4:20 PM

The integrated campaign showcases flagship ZACL brand’s contribution in empowering farmers

exchange4media Staff Jul 21, 2018 8:55 AM

The TVC uses the well known metaphor of a bull ride commonly seen in arcades to demonstrate volatile markets

exchange4media Staff Jul 12, 2018 2:10 PM

The campaign put forward the message that the real worth of cement is measured by the quality of concrete it produces and the test of concrete lies in the load bearing capacity of foundations, pillars and roofs.

exchange4media Staff May 7, 2018 2:59 PM

Abhishek Shahabadi, Portfolio Head, on what triggered their first-ever mass-media, India-specific advertising, launching it on the largest platform available during IPL and more

Misbaah Mansuri May 4, 2018 8:52 AM

The juice brand recently released its #MyHealthMyway campaign with actress Katrina Kaif as its first ever brand ambassador in India

Dolly Mahayan May 3, 2018 8:52 AM

The beverage brand is taking consumers down the memory lane by launching six vintage designs

exchange4media Staff Apr 24, 2018 3:19 PM

The online furniture portal, for the first time, is extending its promise of ‘Happy Furniture to You’ to décor and utility segments

exchange4media Staff Apr 21, 2018 10:12 AM

In a conversation with exchange4media, Madhu Dutta talks about Raymond’s recent campaign, marketing strategy and more

Misbaah Mansuri Apr 12, 2018 8:55 AM

The TV Commercial will go on air on 3rd April 2018 for a period of 6-8 weeks spread across 37 TV channels supported by heavy digital, cinema, and print campaign.

exchange4media Staff Apr 3, 2018 8:28 PM

Video ad tech company Unruly has released a list of the most shared Indian ads of 2016. The rankings are a measure of the ad’s online buzz or virality, since they track the volume of active pass-on rather than the passive, paid metric of video viewership

exchange4media Staff Dec 6, 2016 8:11 AM