team-india
Through a series of playful reels filmed on the field, Arshdeep Singh offered fans a rare glimpse into Team India’s post-match celebrations after the T20 World Cup triumph
Vaishnavi Deshpande Mar 10, 2026 10:33 AM
Udyan Ghai, Group Head – Marketing at Apollo Tyres, spoke to e4m on the brand’s cricketing ambitions, strategy, expectations, and the legacy it brings to this high-stakes partnership
Kanchan Srivastava Sep 19, 2025 9:09 AM
The cricket body is now expected to float a fresh tender to secure a replacement
e4m Staff Aug 25, 2025 7:59 AM
According to industry sources, JioStar had set higher ad revenue targets, with initial estimates ranging between ₹1,500 crore and ₹ 1,600 crore
Aditi Gupta Mar 12, 2025 8:25 AM
How brands can maximise impact with the year’s most thrilling cricket lineup
NATIVE CONTENT Aug 6, 2024 10:58 AM
While the retirement will surely not change the love that the two cricketers get from their fans, experts are divided on the impact on their brand value
Chehneet Kaur & Payal Gwalani Jul 2, 2024 9:28 AM
Not all stories have happy endings, says PVR as brands console Men in Blue
e4m Staff Nov 20, 2023 9:20 AM
If a match is one-sided and ends early, the broadcaster can compensate the advertisers by offering slots in other games. However, if all or most of the matches end quickly, the revenue may suffer
Sonam Saini Nov 15, 2023 9:17 AM
The cricket body has prohibited certain brand categories from bidding
exchange4media Staff Jun 15, 2023 11:32 AM
The campaign by Fundamental, featuring India's top cricketers, has been released to mark the launch of Team India's new jersey
exchange4media Staff Jun 6, 2023 12:25 PM
The extension is estimated to be valued at around $55 million
exchange4media Staff Jun 28, 2022 8:08 AM
People are calling out the beverage brand's #RangJa anthem, which has been released at a seemingly inopportune moment in the wake of India's back-to-back losses
exchange4media Staff Nov 2, 2021 11:43 AM
As part of a three-year deal, MPL Sports jerseys will be worn by Men’s, Women’s and the Under-19 Indian cricket teams
exchange4media Staff Nov 17, 2020 12:59 PM