Byju's extends Team India jersey sponsorship deal with BCCI
The extension is estimated to be valued at around $55 million
Ed-tech giant Byju's has extended its Team India jersey sponsorship deal with the Board of Control for Cricket in India (BCCI) for the next 18 months until the end of 2023 after its original term expired in March 2022. The extension is estimated to be valued at around $55 million.
Byju's had replaced Oppo in 2019 when the smartphone brand wanted to hand over the remaining part of its sponsorship term after being a Team India sponsor for two and a half years.
In a statement, ITW Universe said it had consulted the brand and the BCCI on stitching together the sponsorship deal. The recently concluded South Africa tour of India, for a five-match T20I series, marks the beginning of the new term.
ITW MworxCo-Founder & CEO Nikhil Vyas, who led the partnership discussions, said, “A global education company such as Byju's understands the value of associating with a national team representing a passionate fan base of 1.4 Billion people globally, using it as a key resource to leverage throughout the year. I am delighted that they have decided to extend their association for another term.”
“This was a unique and ground-breaking deal when it was announced and the extension only vindicates our original assessment that a learning app and cricket actually have a lot in common both in terms of philosophy and in terms of a strategic marketing opportunity,” said ITW Universe Co-Founder Bhairav Shanth.
ITW Universe had earlier stitched together the global partnership between Byju's and the International Cricket Council (ICC) which will run till the end of 2023.
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