Guest Column: Dr. Sandeep Goyal explains that the rebellion against personalisation is not a rejection of technology, but a demand for boundaries

Sandeep Goyal Jun 29, 2026 9:03 AM

Jarrod Martin, Chief Transformation Officer, Omnicom Media Group and CEO of Acxiom, on why identity is becoming more valuable than data and how agencies can stay relevant in the media ecosystem

Team Impact Jun 26, 2026 9:12 AM

Growing market share and finding net new customers shouldn't stop at interest segments. Ajio went beyond platform assumptions to deterministic buyer signals from AudiencePro

NATIVE CONTENT Jun 5, 2026 9:13 AM

A new study finds that the market's content intelligence gap actively suppresses budget confidence at every stage of the planning and trading cycle

Anuja Jain May 29, 2026 8:02 AM

AI tools help in evaluating context, location-based targeting and the confidence to experiment with creativity, say industry heads

Chehneet Kaur Oct 3, 2025 8:50 AM

Aroscop’s Hyperlocal Targeting Solution is built from the ground up to address the specific challenges of rural India

NATIVE CONTENT Sep 10, 2025 1:11 PM

Retargeting is a valuable tool, but not a silver bullet. Used in isolation, it risks distorting attribution, exhausting audiences, and narrowing a brand’s growth pipeline, say experts

Shantanu David May 21, 2025 8:57 AM

Studies show that consumers are 48% more likely to engage with a mobile ad after seeing the same campaign in the real world

Chehneet Kaur Apr 21, 2025 9:11 AM

By removing certain ad targeting options, Meta is only decluttering its toolbox, say experts who are certain that the impact, if any, would be marginal on advertisers

Sohini Ganguly Feb 5, 2024 8:34 AM

Today’s edition of e4m TechTalk has Nitin Gupta, Founder and CEO, Xapads Media, writing on the importance of utilising keyword context

Nitin Gupta Feb 20, 2023 8:50 AM

With this campaign, the brand reached out to precise audiences through a combination of different targeting techniques

exchange4media Staff Nov 28, 2022 1:49 PM

Media agencies say brands are increasingly showing interest in Connected TV advertising this season, but is it translating into a surge in CTV campaigns? e4m analyses 

Kanchan Srivastava Oct 20, 2022 8:37 AM

Guest Column: Geo-targeting has proven to be a sustainable marketing practice to drive more engagement, writes Amrinder Singh, Director, Bonn Group of Industries

Amrinder Singh Feb 18, 2022 8:45 AM

Guest Column: Rishi Kajaria, MD, Kajaria Bathware, and JMD, Kajaria Ceramics, shares ideas to bolster a marketing plan for leaving a lasting impression on the target audience

Rishi Kajaria Feb 4, 2022 8:29 AM

Guest Column: Dr. Sandeep Goyal, MD Rediffusion, writes on how accurate consumer targeting will be the No. 1 requirement for brands & the other trends in advertising that will define the years ahead

Sandeep Goyal Jan 11, 2022 9:12 AM

The move comes at a critical time in India when its most populous and politically significant state Uttar Pradesh goes the polls in the next few months

exchange4media Staff Nov 10, 2021 1:31 PM

The campaign is a 360-degree programme led by a film and supported by TV, Print, Digital and PR

exchange4media Staff Dec 5, 2020 8:36 AM