targeting
Gaurav Verma PepsiCo?blur=25

Director Marketing – Indian Snacks, PepsiCo India says that the company aims to double its business in the next four to five years

Simran Sabherwal Nov 21, 2018 8:32 AM

Snapdeal acquires boutique technology firm 'TargetingMantra'?blur=25

At Snapdeal, TargetingMantra’steam will further the on-going initiative to build the ‘customer experience engine’ which will personalise shopping experiencesfor customers

exchange4media Staff May 6, 2016 4:23 PM

Times Network partners with Amagi to Offer Geo-targeted TV Advertising?blur=25

Geo-targeted advertising will be available on 5 of the Times Network’s channels, which include Times Now, ET Now, Romedy Now, Zoom and Magic Bricks Now.

exchange4media Staff Mar 9, 2016 5:19 PM

Tyroo says its retargeting biz led to $100 million worth of GMV in 2014-15?blur=25

The company is now planning to strengthen its focus on its retargeting business in India and regional markets like Japan, South-East Asia and Middle-East

exchange4media Staff Nov 24, 2015 12:41 PM

Guest Column: Top five market trends that will shape 2015: Anita Nayyar?blur=25

The year will witness real action in terms of integrated marketing and programmatic; mobile will rule as marketers will optimise content; personalisation to be their new mantra. Anita Nayyar, CEO, Havas Media Group (India and South Asia) on emerging trends the market will witness this year

Anita Nayyar Jan 30, 2015 9:51 AM

Guest Column: Top five market trends that will shape 2015: Anita Nayyar?blur=25

The year will witness real action in terms of integrated marketing and programmatic; mobile will rule as marketers will optimise content; personalisation to be their new mantra. Anita Nayyar, CEO, Havas Media Group (India and South Asia) on emerging trends the market will witness this year

Anita Nayyar Jan 30, 2015 8:58 AM

 InMobi global reach increases to 872 million active uniques?blur=25

InMobi serves 138 billion ad impressions & processes 420 TB of data every month

exchange4media Staff Nov 7, 2014 12:03 PM

Facebook announces bandwidth targeting in India & other high growth countries?blur=25

This new capability aims to solve a key need for marketers looking to reach people globally, on multiple devices and on multiple connection speeds, especially in high-growth markets where limited data plans and feature phones are common

exchange4media Staff Aug 29, 2014 8:00 AM

Viacom18 & Amagi partner to enable HUL micro-target comm in each region?blur=25

Using Amagi's DART tech platform, Viacom18 will enable Hindustan Unilever to simultaneously run different television advertisements in different regions on Nickelodeon

exchange4media Staff Aug 21, 2013 9:59 AM

Viacom18 & Amagi partner to enable HUL micro-target comm in each region?blur=25

Using Amagi's DART tech platform, Viacom18 will enable Hindustan Unilever to simultaneously run different television advertisements in different regions on Nickelodeon

exchange4media Staff Aug 21, 2013 8:06 AM

AdIQuity launches Geo Sense to enhance advertiser targeting options?blur=25

Geo Sense enables mobile advertisers to reach audiences with geo targeted communication and define areas through radial targeting

Deepa Balasubramanian Jun 13, 2013 6:19 PM

Mobile targeting is better than carpet bombing?blur=25

Sandeep Goyal of Mogae shares practical instances of how analysis of mobile data can enable precision targeting

Sai Prasanna Jan 18, 2013 11:35 PM

Tyroo launches dynamic retargeting of ads on network?blur=25

Yahoo-funded ad network Tyroo has launched new retargeting technology to enable better ad serving across the publishers that they are working with.

exchange4media Staff Jun 1, 2011 8:52 AM