Multiple news broadcasters are also expected to seek adjustments to their BARC subscription invoices once ratings resume, according to industry executives familiar with the matter

Imran Fazal Jul 10, 2026 9:20 AM

Global technology companies including Google (which owns YouTube), Amazon (which owns MX Player and Prime Video), Netflix, and Meta have historically retained tight control over audience data

Imran Fazal Jul 9, 2026 9:15 AM

Industry executives said today's IBDF meeting is expected to focus on preparing a common industry position before engaging with the ministry

Imran Fazal Jul 6, 2026 11:47 AM

With TRPs suspended at the start of the crucial festive planning cycle, advertisers may divert budgets to digital platforms where campaign performance can be measured in real time

Imran Fazal Jul 3, 2026 8:59 AM

Marketers and brand leaders are unanimous that TV measurement needs to go beyond traditional reach, frequency metrics by combining cross-media audience measurement with richer content intelligence

Shantanu David Jul 3, 2026 8:57 AM

The directive, communicated by BARC to its subscribers on Monday, comes less than a month of an earlier order issued in May

Imran Fazal Jun 3, 2026 1:19 PM

Sengupta's probation stands suspended effective 25 May 2021

exchange4media Staff May 26, 2021 4:45 PM

BCCI announced the suspension of IPL 2021 last week after multiple Covid-19 cases were reported within its bio-bubble

exchange4media Staff May 10, 2021 4:54 PM

The amount is just a ballpark figure and the board is yet to arrive at an actual number considering its contractual obligations, said BCCI Treasurer Arun Singh Dhumal

exchange4media Staff May 7, 2021 12:54 PM

Sources say that with BCCI looking to postpone the games, it's early to gauge loss in sponsorship revenue, but the broadcaster will be paid by the advertisers based on the inventory consumed so far

Javed Farooqui May 5, 2021 9:11 AM

Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected

Misbaah Mansuri May 5, 2021 8:51 AM