ceos in ad?blur=25

Why do some founder-CEOs have a penchant for appearing in their own ad campaigns?

Kanchan Srivastava Jan 9, 2023 8:39 AM


At Impact Digital Influencer Conference, Kaushik Mukherjee, co-founder & COO, SUGAR Cosmetics, speaks to Nawal Ahuja, co-founder, exchange4media

exchange4media Staff Dec 2, 2022 3:59 PM


#ShukarHainSUGARHain campaign also has a guest appearance from Co-Founder & CEO Vineeta Singh

exchange4media Staff Sep 10, 2022 8:47 AM


The agency will oversee media strategy, planning and buying for the total portfolio of the brand

exchange4media Staff Sep 21, 2021 11:26 AM

Sugar Cosmetics?blur=25

The brand aims to engage with approximately 8000+ influencers to create maximum reach and engagement on this campaign

exchange4media Staff Mar 6, 2021 6:00 PM

Vineeta Singh?blur=25

Singh, Co-founder & CEO, Sugar Cosmetics on the brand’s impressive growth trajectory over its five year journey, and expectations from the festive season

Christina Moniz Nov 6, 2020 8:35 AM


The cosmetic brand's digital activity saw 5600+ posts on Instagram, using #BetterWithHer and reached approx. 7.7K + people

exchange4media Staff Mar 17, 2020 4:15 PM


The film, which aims to inspire women to prove their mettle, has been conceptualized by SUGAR’s in-house creative agency and directed by Band-Stand Videos Pvt. Ltd.

exchange4media Staff Jul 26, 2019 2:44 PM


The film has been conceptualized by SUGAR’s in-house creative agency and directed by Bandstand Videos Pvt. Ltd

exchange4media Staff Mar 4, 2019 11:07 AM