With this campaign, the brand reached out to precise audiences through a combination of different targeting techniques

exchange4media Staff Nov 28, 2022 1:49 PM


The growth has been driven by the success of locally adapted, occasion-based global marketing campaigns and screentime, the company said

exchange4media Staff Oct 27, 2022 10:01 AM


The film features actors Ali Fazal, Shweta Tripathi and Divyendu Sharma

exchange4media Staff Aug 20, 2022 8:08 AM


The campaign will be brought to life through seven TV Commercials in Hindi, Tamil and Telugu and will also be aired in Kannada, Oriya, Bengali and Marathi

exchange4media Staff Mar 2, 2020 12:36 PM


The campaign by Ogilvy Delhi will be supported by an integrated marketing campaign, including TV commercials in seven languages

exchange4media Staff Aug 17, 2019 8:56 AM


The campaign will be supported by integrated marketing campaign, including TV commercials in eight languages; also temperature-based activations on digital platforms

exchange4media Staff Apr 9, 2019 12:23 PM


The virtual assistant enables users to set reminders, recharge their mobile, book flights, do web check-ins, make to-do lists, and much more through the Times of India Android News app

exchange4media Staff Oct 30, 2017 5:43 PM

Sprite partners with Culture Machine to launch 'Sprite Comedy Konkout'?blur=25

The digital challenge will kick off on the Comedy Konkout channel on YouTube today and will be hosted by the popular international comedy troupe – ‘The Tenderloins’ also popularly known as the Impractical jokers; who will challenge Indian comedians in one of its kind ‘#FakeOff’ in tune with Sprite’s on-going FakeOff campaign

exchange4media Staff Jun 29, 2016 1:21 PM

Sprite plays smart card to reinforce its 'Clear Hai' promise?blur=25

Conceptualised by Ogilvy & Mather, the latest campaign, featuring two TVCs - 'Valet' and 'Hill Station' - present inspiring moments of ingenuity and clear thinking

Twishy Mar 13, 2014 8:56 AM

No more 'Toofani' stunts, India believes in 'Seedhi Baat'?blur=25

Living the thunder for over three decades, Thums Up dominated the fizzy drinks market; but now Sprite has dethroned Thums Up to become India's largest soft drink brand

Twishy Oct 10, 2013 9:17 AM

Is the beverage category over-dependent on use of celebrities??blur=25

Using popular stars is considered to be the safest formula to sell a product to the mass market. However, it is important to leverage the equity of the celebrity

Twishy Mar 19, 2013 7:03 PM

Sprite thinks fresh with ‘Rasta Clear Hai’?blur=25

Conceptualised by O&M, Sprite’s new integrated communications campaign breaks today and celebrates the ingenuity of today’s youth to overcome obstacles

exchange4media Staff Feb 28, 2012 8:50 AM

Limca scouts for a ‘fresh’ creative partner?blur=25

Limca, the ‘Lime’ n ‘Lemoni’ flavoured drink from Coca-Cola stable, is on the lookout for a creative partner. The pitch is currently underway in Delhi

Deepika Bhardwaj Feb 14, 2012 2:03 PM

Pitch Exclusive:  Speaker Srinivas Murthy on creating fresh brand strategy?blur=25

At the Pitch CMO Summit, Srinivas Murthy, Director Marketing (Flavors & Thums Up), Coca-Cola India & SWA, will share how he led the repositioning of Sprite on the back of a very successful earlier positioning.

exchange4media Staff Nov 1, 2011 8:44 AM

Sprite leverages Twitter for brand messaging?blur=25

Sprite and Sapient Nitro have launched a Twitter campaign around cricket to engage with fans. Sapient Nitro Country Manager Ramswaroop Gopalan talks to exchange4media about the genesis and early reaction to the campaign.

Gopal Sathe May 4, 2011 12:19 PM