sprite
With this campaign, the brand reached out to precise audiences through a combination of different targeting techniques
exchange4media Staff Nov 28, 2022 1:49 PM
The growth has been driven by the success of locally adapted, occasion-based global marketing campaigns and screentime, the company said
exchange4media Staff Oct 27, 2022 10:01 AM
The film features actors Ali Fazal, Shweta Tripathi and Divyendu Sharma
exchange4media Staff Aug 20, 2022 8:08 AM
The campaign refreshes the art of advertisement; takes virtual route to shoot
exchange4media Staff Aug 14, 2020 5:28 PM
The campaign will be brought to life through seven TV Commercials in Hindi, Tamil and Telugu and will also be aired in Kannada, Oriya, Bengali and Marathi
exchange4media Staff Mar 2, 2020 12:36 PM
The campaign by Ogilvy Delhi will be supported by an integrated marketing campaign, including TV commercials in seven languages
exchange4media Staff Aug 17, 2019 8:56 AM
The campaign will be supported by integrated marketing campaign, including TV commercials in eight languages; also temperature-based activations on digital platforms
exchange4media Staff Apr 9, 2019 12:23 PM
The virtual assistant enables users to set reminders, recharge their mobile, book flights, do web check-ins, make to-do lists, and much more through the Times of India Android News app
exchange4media Staff Oct 30, 2017 5:43 PM
The digital challenge will kick off on the Comedy Konkout channel on YouTube today and will be hosted by the popular international comedy troupe – ‘The Tenderloins’ also popularly known as the Impractical jokers; who will challenge Indian comedians in one of its kind ‘#FakeOff’ in tune with Sprite’s on-going FakeOff campaign
exchange4media Staff Jun 29, 2016 1:21 PM
Conceptualised by Ogilvy & Mather, the latest campaign, featuring two TVCs - 'Valet' and 'Hill Station' - present inspiring moments of ingenuity and clear thinking
Living the thunder for over three decades, Thums Up dominated the fizzy drinks market; but now Sprite has dethroned Thums Up to become India's largest soft drink brand
Using popular stars is considered to be the safest formula to sell a product to the mass market. However, it is important to leverage the equity of the celebrity
Conceptualised by O&M, Sprite’s new integrated communications campaign breaks today and celebrates the ingenuity of today’s youth to overcome obstacles
exchange4media Staff Feb 28, 2012 8:50 AM
Limca, the ‘Lime’ n ‘Lemoni’ flavoured drink from Coca-Cola stable, is on the lookout for a creative partner. The pitch is currently underway in Delhi
Deepika Bhardwaj Feb 14, 2012 2:03 PM
At the Pitch CMO Summit, Srinivas Murthy, Director Marketing (Flavors & Thums Up), Coca-Cola India & SWA, will share how he led the repositioning of Sprite on the back of a very successful earlier positioning.
exchange4media Staff Nov 1, 2011 8:44 AM
Sprite and Sapient Nitro have launched a Twitter campaign around cricket to engage with fans. Sapient Nitro Country Manager Ramswaroop Gopalan talks to exchange4media about the genesis and early reaction to the campaign.
Gopal Sathe May 4, 2011 12:19 PM
