sprite

Hit or Miss: The week in ads

Week in Ads?blur=25

From Ranveer Singh's Superstar moment to Sprite's minty cool-down, this week's campaigns blend cultural insight with creative craft

Aryendra Khan Apr 25, 2026 9:00 AM

Sprite India uses AI to create hyper-localised summer ads with Sharvari Wagh

Sprite India x Sharvari Wagh?blur=25

From ‘chipchipi garmi’ to ‘taptapi heat,’ the campaign uses AI to tailor messaging across regions

Vaishnavi Deshpande Apr 23, 2026 12:53 PM

Sprite launches new TVC with Sharvari and Sunil Grover

Sprite, Sharvari, Sunil Grover?blur=25

The campaign positions Sprite as a perfect partner to spicy food

e4m Staff Aug 28, 2025 12:24 PM

LOL is the new ROI: How brands are hiring fictional employees to break the internet

Now Hiring?blur=25

Welcome to a new kind of recruitment strategy, where virality trumps viability, and every product wants a LinkedIn profile

Soumya Gawri Jul 25, 2025 9:20 AM

Kapil Sharma and Anurag Kashyap bring the banter in Sprite’s new film

sprite?blur=25

The brand film opens with Anurag Kashyap pitching a “relatable” ad to Kapil Sharma

e4m Staff Apr 22, 2025 3:10 PM

Sharvari signed as brand ambassador of Sprite

sprite?blur=25

Actress to feature in the brand’s latest campaign – Sprite, Thand Rakh

e4m Staff Feb 17, 2025 4:15 PM

Sprite says ‘Thand Rakh’ this summer 

Sprite?blur=25

The campaigns feature Sharvari and Vedang Raina in separate films

e4m Staff Feb 14, 2025 12:42 PM

Best ads of the week: Crocs steps it up with Orry, Aditya Birla celebrates 'Kaarigari'

best ads of the week?blur=25

Ads we loved in Week 4 of August

e4m Desk Aug 31, 2024 8:21 AM

Vendang Raina keeps his chill in new Sprite ad

vedang raina sprite?blur=25

The ad conceptualised by Ogilvy India has been shot by Corcoise Films

e4m Staff Aug 20, 2024 5:13 PM

Sprite gets Kapil Sharma & Suryakumar Yadav to crack the ‘joke in a bottle’

Sprite Kapil Sharma Suryakumar Yadav?blur=25

For this edition of the campaign, Spirte has roped in three unconventional comic pairs

e4m Staff Mar 27, 2024 12:58 PM

‘Thand Rakh’ campaign: Sprite partners with InMobi for leveraging smart targeting

Sprite?blur=25

With this campaign, the brand reached out to precise audiences through a combination of different targeting techniques

exchange4media Staff Nov 28, 2022 1:49 PM

Sprite becomes billion-dollar brand in India

sprite?blur=25

The growth has been driven by the success of locally adapted, occasion-based global marketing campaigns and screentime, the company said

exchange4media Staff Oct 27, 2022 10:01 AM

Sprite says ‘Thand Rakh’ in new campaign

Sprite?blur=25

The film features actors Ali Fazal, Shweta Tripathi and Divyendu Sharma

exchange4media Staff Aug 20, 2022 8:08 AM

Sprite tells audiences to ‘chill’ in ‘Thand Rakh’ campaign

Sprite?blur=25

The campaign has been conceived by Ogilvy India

exchange4media Staff Apr 19, 2022 12:52 PM

In Sprite’s ad, Taapsee Pannu & Ayushmann Khurrana depict funny sides of relaxing at home

sprite?blur=25

The campaign refreshes the art of advertisement; takes virtual route to shoot

exchange4media Staff Aug 14, 2020 5:28 PM

Ayushmann Khurrana & Taapsee Pannu star in this light-hearted Sprite campaign

Sprite?blur=25

The campaign will be brought to life through seven TV Commercials in Hindi, Tamil and Telugu and will also be aired in Kannada, Oriya, Bengali and Marathi

exchange4media Staff Mar 2, 2020 12:36 PM