smart-tv
The report, The Connected TV Era: India’s New Prime Time, finds that one-third of CTV viewers are already aware of FAST, while one in five is watching it
e4m Staff Aug 19, 2026 5:45 PM
FAST viewers also spend more time on CTV overall, averaging 3.4 hours a day compared with 2.9 hours across the entire CTV audience
e4m Staff Aug 19, 2026 5:33 PM
Milestone reinforces Dish TV group’s strategic transformation beyond DTH, with Vzy emerging as a key growth engine in India's fast-growing Smart TV market
NATIVE CONTENT Aug 13, 2026 12:56 PM
Industry estimates from Swift TV suggest connected TV households may rise from 20M to 40M by 2028, with FAST ad revenues potentially reaching $600M in the same period
Imran Fazal May 13, 2026 4:03 PM
Media expert Valentina Kulikova explains how television is evolving amid internet competition, AI disruption, and the science of creating hits
Margarita Doroshevich Jan 21, 2026 11:01 AM
India ended 2025 with 35M+ smart TV homes, and CTV ad spend is rising fast, attracting budgets from linear TV and mobile as it’s seen as privacy-safe, measurable, and performance-friendly
Shantanu David Jan 19, 2026 9:08 AM
This partnership aims to make India’s vast public service digital content easily accessible on connected TVs
e4m Staff Oct 13, 2025 11:40 AM
The study also found 3D ads capturing attention 29% faster and sustaining it significantly longer
e4m Staff Sep 26, 2025 4:20 PM
According to the company’s announcement, the shutdown affects both the DOR TV subscription service and the DOR TV app, which has now been permanently discontinued
e4m Staff Aug 20, 2025 3:52 PM
This development marks another step in LG’s mission to deliver diverse quality entertainment to every LG Smart TV user across the country
e4m Staff Aug 6, 2025 12:36 PM
Prabhvir Sahmey, Senior Director at Samsung Ads India, writes about how OEMs can help marketers address multiple challenges such as viewership fragmentation and discoverability issues
NATIVE CONTENT Nov 16, 2023 9:59 AM
This is the 6th year of the brand’ association with the actor
exchange4media Staff Jun 2, 2023 12:15 PM
The campaign encourages users to watch all ABP Network channels on a single platform
exchange4media Staff Jul 25, 2022 12:20 PM
The three-film campaign is built around the life of a father-son duo
exchange4media Staff Feb 6, 2022 6:00 PM
Xiaomi's PatchWall report also notes that there was a 117 per cent increase in overall consumption of sports content
exchange4media Staff Jan 17, 2022 11:00 AM
Surge in CTV viewership is a win-win situation for both platforms and advertisers, say experts
Javed Farooqui Aug 20, 2021 8:49 AM
The investigation has been ordered on a complaint filed by lawyers Kshitiz Arya and Purushottam Anand
exchange4media Staff Jun 23, 2021 1:17 PM