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The report, The Connected TV Era: India’s New Prime Time, finds that one-third of CTV viewers are already aware of FAST, while one in five is watching it
e4m Staff Aug 19, 2026 5:45 PM
The Shiromani Gurdwara Parbandhak Committee and PTC had approached the court seeking a halt to GTC Punjabi’s re-transmission of the SGPC feed
e4m Staff Aug 14, 2026 3:05 PM
Rohit Dogra, CEO, Matches & Agarbatti Division, ITC, on how customer centricity, innovation, premiumisation and experience have helped ITC become India’s largest agarbatti player by value and volume
Simran Sabherwal Aug 14, 2026 8:43 AM
e4m has learnt that Gupta, who is currently the CEO and Managing Director of VLCC, will join Himalaya on September 23, 2026
Imran Fazal Aug 12, 2026 5:16 PM
The brief interruption followed objections from the SGPC regarding the re-telecast of its official Gurbani feed
e4m Staff Aug 10, 2026 11:14 AM
The controversy has once again brought the issue of access to Gurbani broadcasts and control over telecast and digital streaming rights into focus
Rakasree Basu is the founder and producer of Glasgow-based Momentum Films
e4m Staff Jul 22, 2026 2:57 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares how Sir Garry Sobers’ influence flowed naturally from competence, integrity, courage and an unwavering love for the game
Ganapathy Viswanathan Jul 20, 2026 8:25 AM
Restaurant Brands Asia Limited is the operator of Burger King in India and Burger King and Popeyes in Indonesia
As AI becomes a fixture of the creative process, Cannes Lions 2026 is shaping up to be a test of something far harder to engineer: human truth, say industry heads
Aryendra Khan Jun 9, 2026 8:35 AM
As Gurbaksh Singh joins the Digital Craft jury at Cannes Lions 2026, the Dentsu Creative CCO & CIO calls out a category in danger of confusing polish with purpose
Aryendra Khan Jun 2, 2026 8:53 AM
Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts
Kanchan Srivastava May 28, 2026 9:02 AM
Guest Column: Shubhranshu Singh writes on how the football World Cup has never been an Indian sport, and why that is precisely the point
Shubhranshu Singh May 28, 2026 8:46 AM
Campaign saw participation from over 100K+ users, amplified by social creators, including Prajakta Koli, Harsh Gujral, Dharnaa, Gurleen Pannu, Anirban Dasgupta, Rahul Dua, Tanmay Singh, & Mohak Narang
NATIVE CONTENT Apr 29, 2026 3:05 PM
Puja Singh has over 15 years of experience in the beauty and personal care industry
Peshwa Acharya: Senior CXO, Business Strategist, and Consultant, writes on how across urban India snacks represent health choices, lifestyle identity and functional nutrition
Peshwa Acharya Mar 7, 2026 6:42 PM
Brands like GIVA, IGP, Hershey’s Kisses, KitKat, Nykaa, Urban Company and Vadilal turned city landmarks into bold, playful public love letters
Chehneet Kaur Feb 14, 2026 8:39 AM
His legacy endures in the trust he built, the stories he told, and the quiet dignity with which he bridged worlds, writes Ali
e4m Staff Jan 25, 2026 7:29 PM
The transaction will be executed inter-alia through Lenexis Foodworks Private Limited, Inspira Global’s food and beverage arm
e4m Staff Jan 21, 2026 3:06 PM
Aswirbaad Das, Farhat Shaukat, Tashina A, Tanya Kapool and Shyam Nair join Sunny Side Up in leadership roles
e4m Staff Dec 10, 2025 4:10 PM
The report highlights how Truecaller has become a daily high-attention touchpoint for millions of Indians
Anirban Chaudhuri has over 26 years of experience in brand strategy, integrated marketing communications, media investment
e4m Staff Nov 18, 2025 11:32 AM
In IPRCCA special series, Mukesh Kharbanda discusses what makes Fuzion PR, the leading Regional Consultancy, growth and evolution over the years, impact areas, and more
Ritika Upmanyu Oct 6, 2025 6:55 PM
While Srinivas Kotni is the Founder and Managing Partner of Lexport, Anirban Roy, the COO of Lexport, will head the Reputation and Crisis Mitigation practice
e4m Staff Sep 22, 2025 5:48 PM
In his prior role, he was the Chief Operating Officer – Chocolate, Coffee & Confectionery Cluster at ITC Foods
Simran Sabherwal Sep 19, 2025 8:51 AM
Accel banks ₹390 crore from early bet on Urban Company after blockbuster IPO
e4m Staff Sep 17, 2025 1:17 PM
The company’s shares opened at Rs 162.25 on the NSE, up 57.5% from the Rs 103 issue price, while the BSE listing began at Rs 161, reflecting strong market demand
e4m Staff Sep 17, 2025 11:14 AM
The response to the IPO has been overwhelming, with the issue being oversubscribed nearly 104 times
Pooja Yadav Sep 17, 2025 9:27 AM
The partnership will unfold through a series of integrated campaigns spanning television, print, digital platforms, and on-ground activations
e4m Staff Sep 15, 2025 4:06 PM
Gaurav Tayal, Divisional CEO - Matches & Agarbatti Division, ITC shares how the brand is betting big on premiumization and innovations to drive growth
Simran Sabherwal Sep 10, 2025 9:22 AM
The IPO will open for subscription on Wednesday, September 10, and close on Friday, September 12
e4m Staff Sep 3, 2025 10:13 AM
Anirban Mozumdar has nearly three decades of expertise in branding, advertising and communications
e4m Staff Aug 11, 2025 11:59 AM
Dedicated physical lab spaces now operational in Mumbai, Bengaluru, and Gurgaon
e4m Staff Jul 17, 2025 3:51 PM
Positioned as a new-age infotainment powerhouse, Bajarbattu Media aims to blend compelling storytelling with cutting-edge digital formats
e4m Staff Jul 12, 2025 4:07 PM
Prior to this, Sanyam Gupta was with THB as Vice President - Providers (APAC)
e4m Desk Jul 10, 2025 11:07 AM
Anirban is a seasoned & leading Marketing Communications professional with over 25 years of experience
Panchali Upadhaya, Vice President - Sales, Marketing & Associate Communications, Herbalife India, on driving personalised, science-backed wellness through innovation and partnerships
Ritika Raj Jun 26, 2025 8:40 AM
The association has been extended for the brand’s vritilife Ayurvedic skin care range
e4m Staff Jun 23, 2025 12:23 PM
This appointment comes right after her historic win at The Circuit, where she became the first-ever woman to triumph in India’s premier Poker-based reality series
The campaign invites everyone to reveal their inner magic, unapologetically
e4m Staff May 29, 2025 5:14 PM
The campaign features high-adrenaline activities, such as Zorbing and Bubble Football
e4m Staff May 13, 2025 3:36 PM
Banerjee is currently serving as Senior Vice President and Strategic Business Unit (SBU) Head for Batteries, Flashlights and Lighting
The company intends to list its shares on both the National Stock Exchange and the Bombay Stock Exchange
e4m Staff Apr 29, 2025 12:38 PM
“If you drink this, then gurukuls and vishwavidyalayas will be built,” Ramdev said while promoting Patanjali’s sharbat, a statement that has since drawn severe backlash and legal scrutiny
e4m Staff Apr 22, 2025 2:49 PM
The brand film has a playful and youthful treatment which is designed to appeal to Gen Z and millennial audiences