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As AI becomes a fixture of the creative process, Cannes Lions 2026 is shaping up to be a test of something far harder to engineer: human truth, say industry heads
Aryendra Khan Jun 9, 2026 8:35 AM
As Gurbaksh Singh joins the Digital Craft jury at Cannes Lions 2026, the Dentsu Creative CCO & CIO calls out a category in danger of confusing polish with purpose
Aryendra Khan Jun 2, 2026 8:53 AM
Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts
Kanchan Srivastava May 28, 2026 9:02 AM
Guest Column: Shubhranshu Singh writes on how the football World Cup has never been an Indian sport, and why that is precisely the point
Shubhranshu Singh May 28, 2026 8:46 AM
Campaign saw participation from over 100K+ users, amplified by social creators, including Prajakta Koli, Harsh Gujral, Dharnaa, Gurleen Pannu, Anirban Dasgupta, Rahul Dua, Tanmay Singh, & Mohak Narang
NATIVE CONTENT Apr 29, 2026 3:05 PM
Puja Singh has over 15 years of experience in the beauty and personal care industry
Peshwa Acharya: Senior CXO, Business Strategist, and Consultant, writes on how across urban India snacks represent health choices, lifestyle identity and functional nutrition
Peshwa Acharya Mar 7, 2026 6:42 PM
Brands like GIVA, IGP, Hershey’s Kisses, KitKat, Nykaa, Urban Company and Vadilal turned city landmarks into bold, playful public love letters
Chehneet Kaur Feb 14, 2026 8:39 AM
His legacy endures in the trust he built, the stories he told, and the quiet dignity with which he bridged worlds, writes Ali
e4m Staff Jan 25, 2026 7:29 PM
The transaction will be executed inter-alia through Lenexis Foodworks Private Limited, Inspira Global’s food and beverage arm
e4m Staff Jan 21, 2026 3:06 PM
Aswirbaad Das, Farhat Shaukat, Tashina A, Tanya Kapool and Shyam Nair join Sunny Side Up in leadership roles
e4m Staff Dec 10, 2025 4:10 PM
The report highlights how Truecaller has become a daily high-attention touchpoint for millions of Indians
Anirban Chaudhuri has over 26 years of experience in brand strategy, integrated marketing communications, media investment
e4m Staff Nov 18, 2025 11:32 AM
In IPRCCA special series, Mukesh Kharbanda discusses what makes Fuzion PR, the leading Regional Consultancy, growth and evolution over the years, impact areas, and more
Ritika Upmanyu Oct 6, 2025 6:55 PM
While Srinivas Kotni is the Founder and Managing Partner of Lexport, Anirban Roy, the COO of Lexport, will head the Reputation and Crisis Mitigation practice
e4m Staff Sep 22, 2025 5:48 PM
In his prior role, he was the Chief Operating Officer – Chocolate, Coffee & Confectionery Cluster at ITC Foods
Simran Sabherwal Sep 19, 2025 8:51 AM
Accel banks ₹390 crore from early bet on Urban Company after blockbuster IPO
e4m Staff Sep 17, 2025 1:17 PM
The company’s shares opened at Rs 162.25 on the NSE, up 57.5% from the Rs 103 issue price, while the BSE listing began at Rs 161, reflecting strong market demand
e4m Staff Sep 17, 2025 11:14 AM
The response to the IPO has been overwhelming, with the issue being oversubscribed nearly 104 times
Pooja Yadav Sep 17, 2025 9:27 AM
The partnership will unfold through a series of integrated campaigns spanning television, print, digital platforms, and on-ground activations
e4m Staff Sep 15, 2025 4:06 PM
Gaurav Tayal, Divisional CEO - Matches & Agarbatti Division, ITC shares how the brand is betting big on premiumization and innovations to drive growth
Simran Sabherwal Sep 10, 2025 9:22 AM
The IPO will open for subscription on Wednesday, September 10, and close on Friday, September 12
e4m Staff Sep 3, 2025 10:13 AM
Anirban Mozumdar has nearly three decades of expertise in branding, advertising and communications
e4m Staff Aug 11, 2025 11:59 AM
Dedicated physical lab spaces now operational in Mumbai, Bengaluru, and Gurgaon
e4m Staff Jul 17, 2025 3:51 PM
Positioned as a new-age infotainment powerhouse, Bajarbattu Media aims to blend compelling storytelling with cutting-edge digital formats
e4m Staff Jul 12, 2025 4:07 PM
Prior to this, Sanyam Gupta was with THB as Vice President - Providers (APAC)
e4m Desk Jul 10, 2025 11:07 AM
Anirban is a seasoned & leading Marketing Communications professional with over 25 years of experience
Panchali Upadhaya, Vice President - Sales, Marketing & Associate Communications, Herbalife India, on driving personalised, science-backed wellness through innovation and partnerships
Ritika Raj Jun 26, 2025 8:40 AM
The association has been extended for the brand’s vritilife Ayurvedic skin care range
e4m Staff Jun 23, 2025 12:23 PM
This appointment comes right after her historic win at The Circuit, where she became the first-ever woman to triumph in India’s premier Poker-based reality series
The campaign invites everyone to reveal their inner magic, unapologetically
e4m Staff May 29, 2025 5:14 PM
The campaign features high-adrenaline activities, such as Zorbing and Bubble Football
e4m Staff May 13, 2025 3:36 PM
Banerjee is currently serving as Senior Vice President and Strategic Business Unit (SBU) Head for Batteries, Flashlights and Lighting
The company intends to list its shares on both the National Stock Exchange and the Bombay Stock Exchange
e4m Staff Apr 29, 2025 12:38 PM
“If you drink this, then gurukuls and vishwavidyalayas will be built,” Ramdev said while promoting Patanjali’s sharbat, a statement that has since drawn severe backlash and legal scrutiny
e4m Staff Apr 22, 2025 2:49 PM
The brand film has a playful and youthful treatment which is designed to appeal to Gen Z and millennial audiences
Herbalife supports sportspersons like Virat Kohli, Smriti Mandhana, Lakshya Sen, Manika Batra, and Mary Kom
e4m Staff Feb 11, 2025 12:34 PM
Today’s e4m ‘Luminaries’ series discusses Mukesh Kharbanda’s journey as a communicator, entrepreneur and his contributions to the regional PR
Ritika Upmanyu Jan 15, 2025 11:16 AM
With the help of this campaign, the brand aims to position itself as the first choice of new moms
e4m Staff Jan 2, 2025 12:16 PM
'aksh’s inclusion marks a pivotal moment for PokerBaazi’s mission of promoting Poker as a skill-based sport in India,' said the company
e4m Staff Nov 27, 2024 3:11 PM
Parineeti Chopra turns 35 on October 22. We look back at some of her memorable ads and endorsements
Soumya Gawri Oct 22, 2024 9:21 AM
This 3 part series has been conceptualized by Monk Entertainment Co-produced by SOL Entertainment
e4m Staff Sep 25, 2024 12:41 PM
The campaign will be released just before the onset of the Durga Puja celebrations
e4m Staff Sep 23, 2024 12:03 PM
According to media reports, Nazara’s board has approved the acquisition of 18,96,674 equity shares of Moonshine from existing shareholders
e4m Staff Sep 13, 2024 3:28 PM
The campaign with Sen will play out on her social media channels to attract maximum visibility
As part of the sponsorship, the Invest Barbados logo will be prominently displayed on the back of the Barbados Royals' matchday and training jerseys
e4m Staff Aug 22, 2024 3:36 PM